Beyond Duck Tape andPlastic Emergency Planning Considerations for Day/Child Care Centers.
My personal brand duck tape rev 3
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Transcript of My personal brand duck tape rev 3
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Opening Video
Duct Tape SOCIALNOMICS
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You Created Your New Video …Now What?
presented by Bill Goldsmith Productions…
A Video Strategy, Marketing & Communications Partner
2copywrite 2011 bill goldsmith productions
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The single biggest problem with communication is the illusion that it has taken place.
George Bernard Shaw
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Video Centric Future !
Cisco : Purchased WEBEX in 2007 for 3.2bGoogle: Closes deal YESTERDAY on Motorola $12.5 B Microsoft: 350 M Windows 7 devices shipped in 2012Apple: At $ 183 B the most valuable Brand in history
Steve Ballmer: “Our new plan is to open new Microsoft stores next to or near existing Apple Stores”
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Here are some moves going on amongst the GIANTS in the technology
industry:
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Why Videos?CISCO predicts that
*by 2015 Internet video will account for over 62 percent of consumer Internet traffic.
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• Cisco Video
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Why Video?*It would take over 5 years to watch the amount
of video that will cross global IP networks every second in 2015. Every second, 1 million minutes of video content will cross the network in 2015.
*Internet B to B video is now 40 percent of consumer Internet traffic, and will reach 62 percent by the end of 2015, not including the amount of video exchanged through P2P file sharing.
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*YOU TUBE is #3 behind GOOGLE and FACEBOOK as a Search Engine (alexa.com)
* Amongst rumors that Google and Facebook are talking, Microsoft purchased Skype for $8.5 billion in May 2011.
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Why Video?
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Why Video
Ask Yourself:
Where are you in the mix of using Video Marketing as an impactful strategy in
your business?
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Marketing with Video
• Web site welcome page• Video Email push message to data base• Video Blog to everyone• Video in Constant Contact Newsletter• LINKEDIN• Facebook• You Tube
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Adding Video to Your Marketing tool box
Increases your Power, Influence and Attraction• Inspire response within 48hrs 80% of the time
(Jupiter Research)• Offers a return of 280% higher than traditional
direct email. (Gartner Research)• Increases Average Dollar Sale ( Forrester Research)
• Increase Referral Potential ( Duct Tape Marketing)
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Email & Video… the Perfect Pair
Effective in maintaining existing Relationships:• 78% customers look forward to email from frequented
business (AOL survey)• 66% said emails generated in existing relationship formed the
basis for best customer service (AOL survey)• It’s easier and cheaper to sell to an existing customer (Bain &
Co.) • Increase the Number of Transactions, more reasons to do
business with you
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Dan Caramanico
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7 Keys to Boost Sales through Video Marketing & Communication
• Personal - get in front of your audience
• Engage – emotions move, engage and enroll
• Real – communicating your sincerity and passion• Savvy – cutting edge technology and you are using it• O-WOW effect gets attention• Non-verbal communication (55% non-verbal-38%
vocal-7% verbal)• A as in V-A-K
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REMEMBERVideos are
PERSONAL…
POWERFUL…
and it gets you FACE-to-FACE
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Tom's Help Desk
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The Magic of Three™-the secret formula-
To Boost Your Sales, Video Marketing Tactics
Rules Of The Game
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The Magic of Three™-the secret formula-
1. Strategy And Structure- You need an over aching strategy & a plan of
what you want to communicate, and how often
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The Magic of Three™-the secret formula-
2. Consistency-You’ve got to be consistent-Marketing is a Process
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The Magic of Three™-the secret formula-
3.Accessibility
- Video gives ACCESS to you- You become REAL and REACHABLE
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If you had to reduce it down to one sentence…..
Connect Communicate Collaborate
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The "expert" takes sole credit for an accidental spark of genius. The genius admits the accident and thanks others for their help.
THANK YOU !
QUESTIONS ?
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Bill Borton Web site Conversation
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Meet Michael Goldberg
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Web site app for JW PEPPER
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Richard Townhill PRO Video SONY
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Essential Shift De Yarrison
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Bally Ribbon Mill Trade Show invitation
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Hello Again
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