Michigan West Coast Chamber of Commerce Tech Lunch: Web Design Process

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Part of the monthly "Tech Lunch" series with the Michigan West Coast Chamber. Presentation gives a high-level view on how to undertake a website project, including design and development. Overview of best practices, and how to work with outside resources. Presented at the Herrick District Library (Holland, MI) on 10/18/12.

Transcript of Michigan West Coast Chamber of Commerce Tech Lunch: Web Design Process

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Michigan West Coast ChamberTech Lunch

Web Design ProcessOctober 18, 2012

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hello.

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The mystery of web.

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Picking a partner.

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Picking a partner...

Designer vs. developer vs. architect vs. copywriter vs.

graphic designer

Process

Experience/portfolio

Cost

Technologies

Mobile strategy

Other costs

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Process.

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Discovery

Wireframe

Design

Build

Soft-Live & Hand-Off

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0.0 Homepage - Full

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Technologies.

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Technologies...

CMS (open source vs. proprietary)

Hosting

Mobile (app vs. CSS vs. responsive)

HTML5 vs. Flash, etc.

Analytics

Browser compatibility

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Technologies...

CMS (open source vs. proprietary)

Hosting

Mobile (app vs. CSS vs. responsive)

HTML5 vs. Flash, etc.

Analytics

Browser compatibility

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Technologies...

CMS (open source vs. proprietary)

Hosting

Mobile (app vs. CSS vs. responsive)

HTML5 vs. Flash, etc.

Analytics

Browser compatibility

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©2012 The Image Group

"By and large, mobile users want different things from your product than desktop users do. If you’re a restaurant, desktop users may want photos of your place, a complete menu, and some information about your history. But mobile users probably just want your address and operating hours."

- Jeff Croft

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Content.

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Content...

It’s still king

Planning for upkeep

Good content = great SEO

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Design.

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Design & Content...

Clean, simple, basic

No Flash!

Beware of templates, stock photography

Think through navigation

Content strategy

De!ned roles

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Q&A

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JASON KEHRER.

jason.kehrer@imagegroup.com @jasonkehrer

@imagegroup | imagegroup.com | 616.393.9588

©2012 The Image Group