Gold Coast North Chamber of Commerce A B Paterson College 14 th November 2011 1Copyright © Gold...

1

Getting Local Business OnlineGold Coast North Chamber of Commerce

A B Paterson College

14th November 2011

Copyright © Gold Coast North Chamber of Commerce & Industry Inc

http://www.youtube.com/playlist?list=FLgWFzVCP2mpfyj6jWqmPrEw

2

WelcomeGarry Way – Head of Senior School. A B PatersonSpeakers:

Pete Nicholls, Director, LocaltagDave Cane, Owner, Find Net SolutionsMick Davies, Owner, 5150 StudiosJamie White, Solicitor Director, Pod Legal

Online Trends, Free Tools, Legal GuidanceOnline Student Workshop, Nov 28th (spaces limited)

Copyright (c) 2011 Gold Coast North Chamber of Commerce & Industry Inc.

Background63% of America's small businesses do not have a website at all. This is a missed opportunity in my view. So we started an initiative to help small business get online - partnering with Intuit and others.Eric Schmidt, Executive Chairman, Sept 21, 2011

Getting Aussie Business Online is a nationwide campaign from Google and MYOB to give a free website to more than 50,000 Australian small businesses. It’s designed to knock down the common barriers to small businesses getting online by making it easy, quick, and free to set up and maintain a website.Google Australia Blog

4

Online Trends


Online

$50B 10.6M

20-53%2NDMobile

Local

Social

Consumers Have Embraced Online

Online

$50B

Online Impact

* Deloitte Access Economics “The Connected Continent” Aug 2011** Rohan Gifford, Google Australia, Nov 2011

10.6MSocial

Social Media in Australia1. Facebook 10.6M2. YouTube 10M3. Blogspot 4.1M4. Linked In 2.2M5. Wordpress.com 1.8M6. Twitter 1.8M7. Flickr 1.1M8. Tumblr 1M9. MySpace 620K10. Google+ est. 500K (40M WW)

* David Cowling. www.socialmedianews.com.au Oct 2011

2ND *Mobile

Aussies love Mobile + Smartphones

* Rohan Gifford, Google Australia, Nov 2011. ** Google Internal Data, 2011*** Google Insights, Advanced Global Mobile Trends

20-53%Local

Emergence of “Location”

Eye-Tracking Google SERPs - Oct 2011http://www.seomoz.org/blog/eyetracking-google-serps

http://www.seomoz.org/blog/eyetracking-google-serps

Online

$50B 10.6M

20-53%2NDMobile

Local

Social

Consumers Have Embraced Online

Copyright (c) 2011 Localtag ABN 60 151 463 544

11

Examples 1The Coffee Club, OxenfordPoseidon & Seafood Grill, Search, WebsiteMermaids Dining Room & BarMontezumas: Burleigh, Labrador, Website, FBZamels, HelensvaleNike Factory StoreEnderley ResortMortgage Broker

http://maps.google.com/maps/place?cid=4190042889911316866

https://www.google.com/search?q=poseidon+grill+&+seafood&ie=utf-8&oe=utf-8&aq=t&rls=org.mozilla:en-US:official&client=firefox-a%23sclient=psy-ab&hl=en&client=firefox-a&hs=cuq&rls=org.mozilla:en-US:official&source=hp&q=poseidon+seafood+&+grill+&pbx=1&oq

http://www.poseidonrestaurant.com.au/




http://www.montezumaslabrador.com.au/

http://www.facebook.com/pages/Montezumas-Labrador/117080618348313








12

Examples 2Buddha’s Wok and GrillTown & Country Motel & RestaurantSawasdee ThaiLyndal O’Brian NutritionistPenthouse on the Broadwater

http://maps.google.com.au/maps/place?cid=1502868355408456043








13

Examples 3Sanctuary Cove Yacht ClubGeorge’s Paragon Sanctuary CoveThe Ephraim SpaThe Old Danube Hungarian Cake ShopLove That BookSouthern Cross Martial Arts







14

Gold Coast Online Profile

(c) Google Maps 2011

15

Gold Coast Online ProfileArea # GP GPC WEB GA

H/Isl. P/Point 1,750 29% 37% 52%

Ox, BW, R/Bay 3,900 23% 30% 53%

Ner, Sport, MBch 5,850 25% 18% 57%

Carr, Bun, SP, BB 3,150 32% 21% 51%

Mud, Rob, Mi, BHds 3,000 29% 22% 60%

PalmBch, Curr 2,350 29% 19% 44%

Cool, Tweed 1,130 26% 18% 45%

(c) Google Maps 2011Copyright (c) 2011 Localtag ABN 60 151 463 544

Online Visibility

17

Online Tools


18

Getting Found by Local Consumers

Presented by Dave Cane,

Website Consultant since 2000

with Find Net Solutions.

Co Author & Editor of the eBook ‘Get Found Be 1st on

Google Local Search’


19

Google Places & Local SearchesQ/ How do the majority of consumers find a local

business online, Yellow Pages OR Google?

A/ Google

Why?Google gives Faster Results, with less clicksMore ConvenientSearch Result order is by relevance rather than who

pays the most


20

Why be seen on a Google Local Search?

73% of all online activity is related to local content66% use the Internet to find local businesses54% have replaced their phone books (Yellow

Pages / Local Directories) with Internet searches82% of local searchers follow up with their search by

phone call and/or walk-inGoogle Local Search Results are fast, easy &

informative for searchers


21

What is a Local SearchAn example of a Local Search is when someone is

looking for a hairdresser in say Helensvale.

They search “Hairdresser Helensvale”


22

What is the result of a Local SearchSearch result shows the top 7 local businesses with: Their Business Namea Google Map MarkerTheir AddressTheir Phone Number a link to their FREE Google Place pagea link to their website (if they have one)


24

What’s the Cost to be at the Top of Google?Google Places (Local Search) was set up mid 2010Free Web Page supplied by GooglePage views are from FREE traffic, absolutely NO

cost to advertise


25

What’s available on your Places page?Search Engine effective DescriptionsLocation Map AddressAreas you servicesLinks to Specials, Menus, Booking Forms etcBrands of products you sell, service or promote Photos Videos / Movies Reviews on your business & serviceCoupons for discounts, offers & promotionsTraffic Activity Report – Impressions & Action


28

What you need to do…You need a Google Account & it is best to use your

business domain admin email address not a gmail

eg: [email protected]


29

To check if Google has your Places page set up go to www.google.com/places & follow the links or www.google.com/local/add/g?hl=en-US&gl=US#phonelookup


30

What you need to do…You need to Claim & Verify your Google Places page


31

Edit your Basic Information


32

Edit your Description & Service Areas & Location


33

Edit your Hours of operation, Payments, Photos


34

Add Videos & Additional Details & Click ‘Submit’


35

Validate your business by Phone, SMS or Post. You will receive a 5 digit PIN to enter in the next screen, your Validation is then done


36

Tips on being more effectiveLogin & update all business listing websites like White Pages,

Yellow Pages (std listing) True Local, Start Local, Yalwa, Hot Frog,

Update all Industry associated website listingsGet listed on your Local Chamber of Commerce websiteKeep all your online details exactly the same - Business Name,

Phone No. & Address eg 07 56677755 compared to (07) 5667 7755 & Street or St

Make sure your Business Descriptions are Keyword EffectiveLink to your website pages for Menus & Booking Forms etcGet multiple positive Reviews on your Google Places Page.Canvass existing customers for positive Reviews


37

What NOT To DoDo Not do your own ReviewsDo Not get people to do multiple Reviews

from the same computer, network or IP addressDo Not try & trick Google with multiple listings at the

same address or repeated keywords etc. Keep It Normal & Not Spammy.


38

Thank you for your timeDave Cane www.FindNetSolutions.com

Google Analytics:Mick Davies


http://www.findnetsolutions.com/

39

What’s In A Graph? Google Analytics 101Make the most of the statistics that you can’t get from

that giant yellow paged door stop / booster seat

Presented by Mick Davies - 5150 Studios Owner & Senior Developer / Lead SEO Specialist


Copyright (c) 2011 5150studios.com.au 40

Why The Numbers Matter"42.7% of all statistics are made up on the spot." - Steven Wright

Google Analytics – Free, Simple & mostly* accurateSmall Websites to Large E-Commerce Websiteswww.google.com/analytics

*Statistics in Google Analytics are only approx.


Analytics Quick View


Big Brother Is Watching*If an offline ad falls in the woods, would someone ever see it?

With offline advertising you CAN’T find out the analytics of your ad

Using Google Analytics we know exactly who is looking at it, who stays to read or just moves on and what devices they are using to view it

*On The Web


43

Keywords & Location


Do You Know Your Target Audience?Most businesses don’t know exactly who they are

marketing too

Analytics gives you the power to find that information:

What Keywords are being searchedWhat devices are being used (Laptop, iPhone, iPad etc…)What pages on your website were viewed & for how longHow many visitors your website is receiving


45

Device Type & Web Browser


Referrals & Online PromotionAnalytics can determine what customers you need to

support

Price My Insurance Quick Overview & Assumptions:Internet Exploder is the most common web browseriPhone & Android phones are visiting the websiteEast Coast of Australia is the main targetReferrals from Websites, Google Adwords & Organic

SearchesWebsite is growing but bounce rate could improve


Lower That Bounce Rate!Improving a bounce rate can be a black art but, it is CRITICAL to

know your target audience

A website selling insurance needs simple content, no jargon, images of people with happy faces & videos helping the person choose the right insurance – that’s what this target audience needs.

A website providing performance tuning for sports cars needs to promote their media gallery of photos & videos – that’s what the target audience wants to see.

What does your target audience WANT & NEED from your website?


48

Your Website Pages


It’s Easy To FixGoogle Analytics is a tool that makes a business

owners life THAT MUCH BETTER!

It’s all in the stats! BUT don’t 100% rely on them

Conversions are still what puts money back into your pocket, but with the power of Google Analytics you can gauge where improvements can be made on your website and work with your web developer to achieve the best possible results


Free Analytics InstallationIf your ready to find your online target audience with

Google Analytics contact Mick Davies at 5150 Studios and we will set it up for FREE – it takes only a few minutes and you can begin tracking your target audience now!

Phone: 07 5547 5488Email: [email protected]: www.5150studios.com.au

51

Jamie White, Pod Legal


52

Thank YouSpeakers:

Pete Nicholls, Director, LocaltagDave Cane, Owner, Find Net SolutionsMick Davies, Owner, 5150 StudiosJamie White, Solicitor Director, Pod Legal

Online Trends, Free Tools, Legal Guidance

Online Student Workshop, Nov 28th (spaces limited)


• Customisable website, which includes: • Google Maps integration • Opening times & contact details• Photo gallery• Facebook & Twitter integration• E-commerce capability

• Free .com.au domain for two years, then $30/year to renew

• 1 year’s free hosting, then $5/month, no contract pay-as-you-go basis

• No payment details required until year two

• Online tips and education in lifecycle email series

* On the product roadmap

Offer overview video

http://gettingbusinessonline.com.au/

Free Website from Google & MYOB


http://www.youtube.com/watch?v=RC48YJsU0pk

http://gettingbusinessonline.com.au/

Gold Coast North Chamber of Commerce A B Paterson College 14 th November 2011 1Copyright © Gold...

Documents

Transcript of Gold Coast North Chamber of Commerce A B Paterson College 14 th November 2011 1Copyright © Gold...