Post on 14-Dec-2015
Did You Know?
In North America we lose about 55% of the members we recruit before they’ve been members for 3 full years
In North America we lose 15% of our membership each year
…so why are we losing membership?
We Can “Begin With The End in Mind” (Recruit to Retain)
Select Appropriate Prospects
Appropriately Set Prospect Expectations
Assess fit
Measure Results
Selection
Talk to her; take her to lunch; ask questions Why did she join this company, that
volunteer organization? Why did she leave this position, that group? What did she like about her experience with
this firm?
Expectations
Advancing the status of women through service and advocacy is what we do. Say so.
It isn’t free; much as we’d like it to be. Realistically what will it cost?
Dues, fund raisers, contributions, travel
It takes time What is mandatory in your club? What else do you expect?
Meetings, committees, fund raising
Expectations
We expect her to lead when asked
We expect her to share Zonta with her network of business and colleagues and help us grow
What are her expectations of what benefit she will get from belonging? Networking is a benefit, not an objective of Zonta
Assessment and Decision
Assess her fitness for your club Can she afford to be a member? Is she a professional or executive? Will she participate? Do your requirements match her expectations?
Don’t be in a hurry to decide; don’t expect her to be.
Follow-up appropriately
Measurement
How does your club stack up?
Do you know?
Set your goal for the coming year
Change what you’ve been doing
See what works