Membership

Recruit to Retain

Did You Know?

In North America we lose about 55% of the members we recruit before they’ve been members for 3 full years

In North America we lose 15% of our membership each year

…so why are we losing membership?

We Can “Begin With The End in Mind” (Recruit to Retain)

Select Appropriate Prospects

Appropriately Set Prospect Expectations

Assess fit

Measure Results

Selection

Talk to her; take her to lunch; ask questions Why did she join this company, that

volunteer organization? Why did she leave this position, that group? What did she like about her experience with

this firm?

Expectations

Advancing the status of women through service and advocacy is what we do. Say so.

It isn’t free; much as we’d like it to be. Realistically what will it cost?

Dues, fund raisers, contributions, travel

It takes time What is mandatory in your club? What else do you expect?

Meetings, committees, fund raising

Expectations

We expect her to lead when asked

We expect her to share Zonta with her network of business and colleagues and help us grow

What are her expectations of what benefit she will get from belonging? Networking is a benefit, not an objective of Zonta

Assessment and Decision

Assess her fitness for your club Can she afford to be a member? Is she a professional or executive? Will she participate? Do your requirements match her expectations?

Don’t be in a hurry to decide; don’t expect her to be.

Follow-up appropriately

Measurement

How does your club stack up?

Do you know?

Set your goal for the coming year

Change what you’ve been doing

See what works

Question to Consider

What single thing in the way we recruit could improve our club’s retention, especially retention of newer members?