Recruit and Retain Engaged Members Elizabeth Kunesh, CCP, GRP, SPHR.

Recruit and Retain Engaged Members

Elizabeth Kunesh, CCP, GRP, SPHR

2009 Total Rewards Conference & Exhibition

Member Centric Focus

Why are we here?

Never loose sight of our members!


Everything relates back to member benefits

Certification programsOther programs

Reasonable fees

Committed Board of Directors

Membership Directory

Discounts for dual

membership

Networking opportunities

Member benefits

Convenient locations

Local NetworkMembers

Scholarships


Membership Types & Rates

Student $15 / year

Individual $45 / year

Consultant $65 / year

Corporate $135 / year

o This is where you can grow your membership!

o Rates haven’t changed since 2002!


Membership Drive

Annual event

Starbucks gift cards


Outreach Efforts

Local universities with HR programs

Other SHRM chapters

o Cross Affiliation

o Offer same pricing for programs for affiliate members

oNot for certification courses


Market to Compensation & Benefits

Different programs for different specialists

Increase your membership by broadening your scope


Retain your members

You get once chance

MAKE IT COUNT!


Survey Membership

Ask what they want & then deliver on it!

Don’t ask if you don’t want to know!

Don’t ask if you aren’t willing to take action!


Certification Courses

Survey your membership Offer courses they want and need

Cross-check with other LNs in your area to avoid duplication of courses


Scholarships

One professional scholarship

o Cost of one Certification course

Two student scholarshipso $500 each

o To encourage future talent in our industry


Location of programs

Vary location

Vary time of day

Consider parking situation


Price Programs Accordingly

CWCG tries to break even

Not necessary to make a profit

Consider “price cuts” on programs during tough economic times Not Certification courses


Free Programs

September half-day program and networking event

December annual meeting & luncheon


Member Giveaways

Books from WorldatWork bookstore

Carrot Culture books

Portfolios

Calculators

Totebags

Pens and pencils


Advertise Programs

Quarterly newsletter

LN website

In Portland – use of HR Network

Cross-affiliations with SHRM chapters Advertise in their newsletters


LinkedIn

New this year

LN created a group and advertised it

Used to post jobs and start discussions

Members get weekly email with updates


LN Board of Directors

Membership Rep

Communications Rep

Website Rep

4 Program Reps

o Certification courses

o Other programs

o Annual meeting


LN Board of Directors

Commitment

LN will only be as strong as the board

Thank you at year end


In Conclusion…

Never lose sight of your members wants and needs

We exist for them – not for us!

Recruit and Retain Engaged Members Elizabeth Kunesh, CCP, GRP, SPHR.

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Transcript of Recruit and Retain Engaged Members Elizabeth Kunesh, CCP, GRP, SPHR.