Post on 16-Jan-2016
description
Marketing Presentation
Tuesday 28th May
John Milburn, Head of Marketing
About me…
15 years B2B marketing Experience in multi-channel
campaigns, website development and implementation, strategic marketing planning, digital marketing, brand management, direct marketing and event management.
Focus on digital marketing CMgr, Dip DigM, DipM
And not forgetting London and South East Buddy!
Introduce the marketing team
Outline our key priorities
The campaign process
How we can support you
Questions
Today’s session
Welcome to Marketing
John MilburnHead of Marketing
Emelia KenlockSocial Media Manager
Nicole CorrCampaign & Comms Manager
Chintu RoyDigital Marketing Exec
Lorna DixonDigital Marketing Exec
Aggie SutcliffeMarketing Exec
1. Move from traditional to digital model
2. Lead generation capability
3. Proposition development & messaging
4. Embedding new processes and reporting
Key activities
Marketing – Lead Generation Campaigns
Generation of pre-qualified leads
Cost per lead
ROI
Email activity
Social media activity
KPIs
Sales & Marketing – Lead Generation
Ensuring the campaigns have value for you
Keeping you informed of campaigns
Managing the CMI brand
Here to support you
Managing the brand
Ensuring the campaigns have value for you
Keeping you informed of campaigns
Managing the CMI brand
Marketing collateral
Feedback
Here to support you
Questions
Thanks for listening.
Any questions?