John milburn organizational structures – whats working and whats not

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Organizational Structures What’s Working and What’s not? John Milburn Pragmatic Marketing [email protected] © Copyright 2014 Pragmatic Marketing, Inc. All rights reserved. Pragmatic Marketing, Inc. considers all information contained herein to represent trade secrets and confidential and proprietary business information. No part of this material may be reproduced, copied, distributed or transmitted in any form or by any means, including photocopying, without the prior written permission of Pragmatic Marketing, Inc.

Transcript of John milburn organizational structures – whats working and whats not

Organizational StructuresWhat’s Working and What’s not?

John MilburnPragmatic Marketing

[email protected]

© Copyright 2014 Pragmatic Marketing, Inc. All rights reserved. Pragmatic Marketing, Inc. considers all information contained herein to represent trade secrets and confidential and proprietary business information.

No part of this material may be reproduced, copied, distributed or transmitted in any form or by any means, including photocopying, without the prior written permission of Pragmatic Marketing, Inc.

© Copyright 2014 Pragmatic Marketing, Inc. All rights reserved. Pragmatic Marketing, Inc. considers all information contained herein to represent trade secrets and confidential and proprietary business information.

No part of this material may be reproduced, copied, distributed or transmitted in any form or by any means, including photocopying, without the prior written permission of Pragmatic Marketing, Inc.

Factors in Organizational Structure

What drives you?

What is changing?

Where are your gaps?

© Copyright 2014 Pragmatic Marketing, Inc. All rights reserved. Pragmatic Marketing, Inc. considers all information contained herein to represent trade secrets and confidential and proprietary business information.

No part of this material may be reproduced, copied, distributed or transmitted in any form or by any means, including photocopying, without the prior written permission of Pragmatic Marketing, Inc.

TechnologyDriven

What drives you?

Market-DrivenUnit

Sales Growth

Sales-Driven

Customer Satisfaction

Customer-Driven

Competitor-Driven

© Copyright 2014 Pragmatic Marketing, Inc. All rights reserved. Pragmatic Marketing, Inc. considers all information contained herein to represent trade secrets and confidential and proprietary business information.

No part of this material may be reproduced, copied, distributed or transmitted in any form or by any means, including photocopying, without the prior written permission of Pragmatic Marketing, Inc.

Changes Affecting Organizations

Development process

Product versus portfolio

Buy/build/partner

Distribution strategy

Corporate direction

… So, how do we identify our gaps?

© Copyright 2014 Pragmatic Marketing, Inc. All rights reserved. Pragmatic Marketing, Inc. considers all information contained herein to represent trade secrets and confidential and proprietary business information.

No part of this material may be reproduced, copied, distributed or transmitted in any form or by any means, including photocopying, without the prior written permission of Pragmatic Marketing, Inc.

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© Copyright 2014 Pragmatic Marketing, Inc. All rights reserved. Pragmatic Marketing, Inc. considers all information contained herein to represent trade secrets and confidential and proprietary business information.

No part of this material may be reproduced, copied, distributed or transmitted in any form or by any means, including photocopying, without the prior written permission of Pragmatic Marketing, Inc.

LESS TECHNICALMarkets and Business

MORE TECHNICALProducts and Technology

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© Copyright 2014 Pragmatic Marketing, Inc. All rights reserved. Pragmatic Marketing, Inc. considers all information contained herein to represent trade secrets and confidential and proprietary business information.

No part of this material may be reproduced, copied, distributed or transmitted in any form or by any means, including photocopying, without the prior written permission of Pragmatic Marketing, Inc.

Pragmatic Marketing Framework™

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The market-drivenmodel for managing and marketing technology products

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© Copyright 2014 Pragmatic Marketing, Inc. All rights reserved. Pragmatic Marketing, Inc. considers all information contained herein to represent trade secrets and confidential and proprietary business information.

No part of this material may be reproduced, copied, distributed or transmitted in any form or by any means, including photocopying, without the prior written permission of Pragmatic Marketing, Inc.

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Business Strategy

MarketingExecution

TechnologyStrategy

ChannelExecution

© Copyright 2014 Pragmatic Marketing, Inc. All rights reserved. Pragmatic Marketing, Inc. considers all information contained herein to represent trade secrets and confidential and proprietary business information.

No part of this material may be reproduced, copied, distributed or transmitted in any form or by any means, including photocopying, without the prior written permission of Pragmatic Marketing, Inc.

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© Copyright 2014 Pragmatic Marketing, Inc. All rights reserved. Pragmatic Marketing, Inc. considers all information contained herein to represent trade secrets and confidential and proprietary business information.

No part of this material may be reproduced, copied, distributed or transmitted in any form or by any means, including photocopying, without the prior written permission of Pragmatic Marketing, Inc.

ST

RA

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GY

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© Copyright 2014 Pragmatic Marketing, Inc. All rights reserved. Pragmatic Marketing, Inc. considers all information contained herein to represent trade secrets and confidential and proprietary business information.

No part of this material may be reproduced, copied, distributed or transmitted in any form or by any means, including photocopying, without the prior written permission of Pragmatic Marketing, Inc.

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© Copyright 2014 Pragmatic Marketing, Inc. All rights reserved. Pragmatic Marketing, Inc. considers all information contained herein to represent trade secrets and confidential and proprietary business information.

No part of this material may be reproduced, copied, distributed or transmitted in any form or by any means, including photocopying, without the prior written permission of Pragmatic Marketing, Inc.

Client Example 1

© Copyright 2014 Pragmatic Marketing, Inc. All rights reserved. Pragmatic Marketing, Inc. considers all information contained herein to represent trade secrets and confidential and proprietary business information.

No part of this material may be reproduced, copied, distributed or transmitted in any form or by any means, including photocopying, without the prior written permission of Pragmatic Marketing, Inc.

Client Example 2

© Copyright 2014 Pragmatic Marketing, Inc. All rights reserved. Pragmatic Marketing, Inc. considers all information contained herein to represent trade secrets and confidential and proprietary business information.

No part of this material may be reproduced, copied, distributed or transmitted in any form or by any means, including photocopying, without the prior written permission of Pragmatic Marketing, Inc.

Client Example 3

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No part of this material may be reproduced, copied, distributed or transmitted in any form or by any means, including photocopying, without the prior written permission of Pragmatic Marketing, Inc.

Action Plan

Recognize what drives you

Understand how changes have impacted your effectiveness

Identify gaps and accountabilities,then define the organization structure

© Copyright 2014 Pragmatic Marketing, Inc. All rights reserved. Pragmatic Marketing, Inc. considers all information contained herein to represent trade secrets and confidential and proprietary business information.

No part of this material may be reproduced, copied, distributed or transmitted in any form or by any means, including photocopying, without the prior written permission of Pragmatic Marketing, Inc.

Thanks!

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John MilburnPragmatic Marketing

[email protected]

© Copyright 2014 Pragmatic Marketing, Inc. All rights reserved. Pragmatic Marketing, Inc. considers all information contained herein to represent trade secrets and confidential and proprietary business information.

No part of this material may be reproduced, copied, distributed or transmitted in any form or by any means, including photocopying, without the prior written permission of Pragmatic Marketing, Inc.