Marketing Presentation

Tuesday 28th May

John Milburn, Head of Marketing

About me…

15 years B2B marketing Experience in multi-channel

campaigns, website development and implementation, strategic marketing planning, digital marketing, brand management, direct marketing and event management.

Focus on digital marketing CMgr, Dip DigM, DipM

And not forgetting London and South East Buddy!

Introduce the marketing team

Outline our key priorities

The campaign process

How we can support you

Questions

Today’s session

Welcome to Marketing

John MilburnHead of Marketing

Emelia KenlockSocial Media Manager

Nicole CorrCampaign & Comms Manager

Chintu RoyDigital Marketing Exec

Lorna DixonDigital Marketing Exec

Aggie SutcliffeMarketing Exec

1. Move from traditional to digital model

2. Lead generation capability

3. Proposition development & messaging

4. Embedding new processes and reporting

Key activities

Marketing – Lead Generation Campaigns

Generation of pre-qualified leads

Cost per lead

ROI

Email activity

Social media activity

KPIs

Sales & Marketing – Lead Generation

Ensuring the campaigns have value for you

Keeping you informed of campaigns

Managing the CMI brand

Here to support you

Managing the brand

Ensuring the campaigns have value for you

Keeping you informed of campaigns

Managing the CMI brand

Marketing collateral

Feedback

Here to support you

Questions

Thanks for listening.

Any questions?