Mike Garland - Sensible MarketingLarry Levenson - Sigma Web Marketing

Marketing for Emerging Companies

Growth, Scalability, Predictability & ROI

The Trend is Clear

The Marketer’s Universe

Pay per click

Print advertising

Press releases, PR Social

media

Email

Local Search/Local Marketing

SEO

Telemarketing

Company Website & Blog

Today’s Marketing Universe

Pay per click

Print advertising

Press releases,

PR

Social media Email

WebsiteInbound Marketing Platform

Local Search/Local Marketing

Tele-marketing

SEO

Centralized managementConsistent metricsScalable

Traditional Marketing/Sales Pipeline

BANT qualified leadBudget AuthorityNeed Timeframe

The New Sales Pipeline

Start with Buyer Personas● A fictional character● Represents your ideal

prospect● Demographic data● Challenges, behaviors

& motivations

Steps/Components

Create contentSocialize the contentIncrease lead volumeLead ScoringLead nurturingTurn over to SalesAfter sale communication and delight

+++++++

Results

➔ Disciplined,scalable approach➔ Clear metrics throughout the

process➔ Lower cost per lead➔ System set to leverage today’

s world of communication and technology

“”

A Word from the Wise

I find it fascinating that what was once a controversial idea evangelized by a handful of us back in 2007, has spread to smart marketers everywhere who want to grow their business now.

David Meerman ScottAuthor, The New Rules of Marketing & PR

“

I do not have a marketing background, and no formal sales training. We knew we needed to drive traffic to our site and SEO seemed like “voodoo.” We tried Adwords and social media, and we interviewed firms for SEO.

But we didn’t get any traction.

Then I found out that we only had ONE indexed page on Google!

Resources: Hire or Outsource?Experienced Leader/Marketing StrategistContent CreationVideographer/graphics specialistTechnologistSocial MediaAnalystWeb Developer

Marketing for Emerging Companies

Marketing and sales → a new synergyMarketing automation → scalabilityAnalytics → predictabilityReducing risk → transparent & flexible process

Q&A

Receive a complimentary marketing assessment from us for any of your portfolio companies.

Mike GarlandSensible Marketingwww.sensiblemarketing.com

602.402.2198mike@sensiblemarketing.com

Larry Levenson Sigma Web Marketingwww.sigmawebmarketing.com

480.359.5501larry@sigmawebmarketing.com