Marketing for Emerging Companies - Growth, Scalability, Predictability & ROI
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Mike Garland - Sensible Marketing Larry Levenson - Sigma Web Marketing Marketing for Emerging Companies Growth, Scalability, Predictability & ROI
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Uncover the latest marketing trends for 2014 and the future of marketing for emerging companies. This to-the-point seminar covers: How changes in B2B environment affect marketing for fast growth companies How leading marketing agencies and companies are responding and succeeding in the current environment - growth, scalability, predictability, reducing risk What standard ROI metrics for marketing programs are Questions about the best marketing practices for companies in your portfolio Designed for: Venture capital teams running a portfolio of companies Angel investors working with technology companies Investors looking to latest trends in internet marketing for emerging companies
Transcript of Marketing for Emerging Companies - Growth, Scalability, Predictability & ROI
Mike Garland - Sensible MarketingLarry Levenson - Sigma Web Marketing
Marketing for Emerging Companies
Growth, Scalability, Predictability & ROI
The Trend is Clear
The Marketer’s Universe
Pay per click
Print advertising
Press releases, PR Social
media
Local Search/Local Marketing
SEO
Telemarketing
Company Website & Blog
Today’s Marketing Universe
Pay per click
Print advertising
Press releases,
PR
Social media Email
WebsiteInbound Marketing Platform
Local Search/Local Marketing
Tele-marketing
SEO
Centralized managementConsistent metricsScalable
Traditional Marketing/Sales Pipeline
BANT qualified leadBudget AuthorityNeed Timeframe
The New Sales Pipeline
Start with Buyer Personas● A fictional character● Represents your ideal
prospect● Demographic data● Challenges, behaviors
& motivations
Steps/Components
Create contentSocialize the contentIncrease lead volumeLead ScoringLead nurturingTurn over to SalesAfter sale communication and delight
+++++++
Results
➔ Disciplined,scalable approach➔ Clear metrics throughout the
process➔ Lower cost per lead➔ System set to leverage today’
s world of communication and technology
“”
A Word from the Wise
I find it fascinating that what was once a controversial idea evangelized by a handful of us back in 2007, has spread to smart marketers everywhere who want to grow their business now.
David Meerman ScottAuthor, The New Rules of Marketing & PR
“
I do not have a marketing background, and no formal sales training. We knew we needed to drive traffic to our site and SEO seemed like “voodoo.” We tried Adwords and social media, and we interviewed firms for SEO.
But we didn’t get any traction.
Then I found out that we only had ONE indexed page on Google!
Resources: Hire or Outsource?Experienced Leader/Marketing StrategistContent CreationVideographer/graphics specialistTechnologistSocial MediaAnalystWeb Developer
Marketing for Emerging Companies
Marketing and sales → a new synergyMarketing automation → scalabilityAnalytics → predictabilityReducing risk → transparent & flexible process
Q&A
Receive a complimentary marketing assessment from us for any of your portfolio companies.
Mike GarlandSensible Marketingwww.sensiblemarketing.com
Larry Levenson Sigma Web Marketingwww.sigmawebmarketing.com
