Marketing Final Project- Lululemon

Post on 10-Jan-2017

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Transcript of Marketing Final Project- Lululemon

Marketplace Analysis: Lululemon

Ellie Shirk, Kaitlyn Larkin, Annie Huber, Eileen Sullivan and Christina Rossi

Black is the new strong.

Research

SWOT Analysis

Perceptual Map #1

Perceptual Map #2

Customer Profile

Black is the new strong.