By: Lauren

Mastrofrancesco

self-described yoga inspired athletic

apparel company

“create components for people to live

long, healthy, and fun lives”

7 core values: quality, product,

integrity, balance, entrepreneurship,

greatness, and fun

what is lululemon?

“We are passionate about sweating every

day and we want the world to know it.

Breathing deeply, drinking water and

getting outside also top the list of things we

can’t live without.”

the lululemon manifesto

women

men

fabrics & technologies

Luon: signature

technical fabric

designed to handle

stretch and sweat

Swift: versatile fabric that offers

freedom and movement of stretch

Luxtreme:

high-

performance

fabric

developed for

long-runs and

workouts

Natural Blends: blended fabrics

that maintain shape and

breathability

Mesh & Liners:

lightweight and stretchy

ventilation

Silverescent technology, “the silver

bullet for stink”: prevents the growth

of odor causing bacteria in our gear

the designer:

Dennis “Chip” Wilson

• self-made designer

• 2012, Forbes Ranked 10th

wealthiest Canadian

• 2004, Ernst & Young named

Wilson as “Canadian

Entrepreneur of the Year”

stores

• 201 stores internationally

• employees are called

educators

• share space with yoga

studios

social media

celebrities in luluReese

Witherspoon

Kelly Rippa

Kim Kardashian

Vanessa Hudgens

Sophia Bush Sandra Bullock

Leann Rymes Kristin Cavallari

where would lululemon fit?

Namaste