Marketing Final Project- Lululemon

9
Marketplace Analysis: Lululemon Ellie Shirk, Kaitlyn Larkin, Annie Huber, Eileen Sullivan and Christina Rossi

Transcript of Marketing Final Project- Lululemon

Marketplace Analysis: Lululemon

Ellie Shirk, Kaitlyn Larkin, Annie Huber, Eileen Sullivan and Christina Rossi

Black is the new strong.

Research

SWOT Analysis

Perceptual Map #1

Perceptual Map #2

Customer Profile

Black is the new strong.