lululemon athletica - WordPress.com · lululemon athletica. Storefront. Run Club. Ambassador...
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lululemon athletica
Storefront
Run Club
Ambassador Program
Lululemon Manifesto
needs
Lululemon: Project Wellness
Wel lness for the rest of us
approach
Customers in Need
High Involved
Low Involved
Store Employee
DESIGNERS
Manufacturer/Developer
HQ
Fro
nt E
ndB
ack
End
Ambassador
Scope Research Ideation/Development Execution Re!nement
apply for role
Participate in focus groupsand cultural probes
1. 2. 3. 4. 5.Membership Sign-In
select wheredonations go
participate inuser testing
Promote
Provide Feedback
FaciliateFeedback
Artifacts of participation
Create Cultural ProbeSynthesize all !ndings
develop storyboardsprototypes, !nal specsVisualize Report
Iterate + ReviseFeedback methodMonitor Usage
cultural probesin-store posterexplainingprogramreceipt with vote cast
build !nal productapp, game, tooll
Sales RevenueFeedback from
Customers + C.I.N.
New Final Product
select ambassador
Learn about conceptsand sign up to help
Report of targetpopulations.ambassador application(responsibilities & perks)
develop report ofpopulations to target
Provide insite aboutpopulation they arerepresenting
concepts/prototypes!nal specs!nished productsuser testing protocolsign up forms
membership cardsvolunteer training formsposters and advertisinggifts for volunteersreport of metrics
updated storyboardsfeedback formsfeedback session prototyperevised products
analyzing outcomes
Volunteering
Ambassador Application
Store Receipt
Ambassador Application
Ambassador Worksheet
Ambassador Worksheet
Office Cultural Probe
Park Cultural Probe
Cultural Probe in Office
Cultural Probe at Daycare
Cultural Probe at Store
Cultural Probe at Park
Concept Development
Membership Card
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competition
benefits
thank you.