Post on 21-Oct-2014
description
Facebook & Your Business
Jeff Esposito
Manager, Public Relations & Social Media
Company Confidential Vistaprint © 2011
Agenda
• What is Facebook?• Why should you care about Facebook?• Getting started• Getting people to “like” you• Engaging customers• Additional resources• Questions
Company Confidential Vistaprint © 2011
What is Facebook?
Founded in February 2004, Facebook's mission is to give people the power to share and make the world more open and connected. Anyone can sign up for Facebook and interact with the people they know in a trusted environment.
Company Confidential Vistaprint © 2011
Facebook statisticsUsers in United States
• Users: 155,981,460• 50.28% of Americans have a Facebook page
Company Confidential Vistaprint © 2011
Facebook statisticsUsers in Massachusetts
• Users: 3,164,180
Company Confidential Vistaprint © 2011
Facebook statisticsUsers in proximity to Lexington, MA
• Within 50 Miles: 2,567,880• Within 25 Miles: 1,655,300• Within 10 Miles: 7,120
Getting Started
Company Confidential Vistaprint © 2011
How to set up a pageStep 1 – Getting started
Company Confidential Vistaprint © 2011
How to set up a pageStep 2 – Select page type
Company Confidential Vistaprint © 2011
How to set up a pageStep 3 – Fill in pertinent information
Company Confidential Vistaprint © 2011
How to set up a pageStep 4 – Login or create an account
Company Confidential Vistaprint © 2011
How to set up a pageStep 5 – Add an image
Company Confidential Vistaprint © 2011
How to set up a pageStep 5 – Tell your customers about your page
Company Confidential Vistaprint © 2011
How to set up a pageStep 6 – Basic information
Company Confidential Vistaprint © 2011
Getting your custom URL
• Claim your custom URL once you have 25 fans• You can’t change URL
o So make sure it ties to your business
Promoting your page
Company Confidential Vistaprint © 2011
Using Facebook’s levers
Company Confidential Vistaprint © 2011
Integrate with your website
Company Confidential Vistaprint © 2011
Promote page in email newsletters
Company Confidential Vistaprint © 2011
In-store promotion
Image - {Guerrilla Futures | Jason Tester}
Company Confidential Vistaprint © 2011
Offline pieces
Image - stevegarfield
Keeping your fans engaged
Company Confidential Vistaprint © 2011
Engaging content• Local news/stories
o Post link to local news stories and ask for opinions
• Blog postso Share blog posts asking for feedback
• Questionso Engaging questions that anyone can
answero What menu item would you like us to add?o What are your weekend plans?
• Pollso What is your favorite type of coffee
(multiple choice)
• Triviao What year did Espo’s Pub open?
Additional resources
Company Confidential – VistaPrint © 2008
Company Confidential Vistaprint © 2011
• Company Confidential – VistaPrint © 2008
Company Confidential Vistaprint © 2011
• All Facebooko http://allfacebook.com
• Facebook Blogo http://blog.facebook.com
• Facebook Developero https://developers.facebook.com/
• Mashableo http://mashable.com
• Micro Business Perspectiveso http://microbusiness.vistaprint.com
Websites
Company Confidential Vistaprint © 2011
Questions?