Marketing Essentials: Facebook 101
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Facebook & Your Business Jeff Esposito Manager, Public Relations & Social Media
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21-Oct-2014 -
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Learn about the importance of Facebook, and how you can leverage it to spread the word about your business. Presented by Jeff Esposito, Public Relations Manager
Transcript of Marketing Essentials: Facebook 101
Facebook & Your Business
Jeff Esposito
Manager, Public Relations & Social Media
Company Confidential Vistaprint © 2011
Agenda
• What is Facebook?• Why should you care about Facebook?• Getting started• Getting people to “like” you• Engaging customers• Additional resources• Questions
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What is Facebook?
Founded in February 2004, Facebook's mission is to give people the power to share and make the world more open and connected. Anyone can sign up for Facebook and interact with the people they know in a trusted environment.
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Facebook statisticsUsers in United States
• Users: 155,981,460• 50.28% of Americans have a Facebook page
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Facebook statisticsUsers in Massachusetts
• Users: 3,164,180
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Facebook statisticsUsers in proximity to Lexington, MA
• Within 50 Miles: 2,567,880• Within 25 Miles: 1,655,300• Within 10 Miles: 7,120
Getting Started
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How to set up a pageStep 1 – Getting started
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How to set up a pageStep 2 – Select page type
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How to set up a pageStep 3 – Fill in pertinent information
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How to set up a pageStep 4 – Login or create an account
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How to set up a pageStep 5 – Add an image
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How to set up a pageStep 5 – Tell your customers about your page
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How to set up a pageStep 6 – Basic information
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Getting your custom URL
• Claim your custom URL once you have 25 fans• You can’t change URL
o So make sure it ties to your business
Promoting your page
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Using Facebook’s levers
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Integrate with your website
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Promote page in email newsletters
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In-store promotion
Image - {Guerrilla Futures | Jason Tester}
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Offline pieces
Image - stevegarfield
Keeping your fans engaged
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Engaging content• Local news/stories
o Post link to local news stories and ask for opinions
• Blog postso Share blog posts asking for feedback
• Questionso Engaging questions that anyone can
answero What menu item would you like us to add?o What are your weekend plans?
• Pollso What is your favorite type of coffee
(multiple choice)
• Triviao What year did Espo’s Pub open?
Additional resources
Company Confidential – VistaPrint © 2008
Company Confidential Vistaprint © 2011
• Company Confidential – VistaPrint © 2008
Company Confidential Vistaprint © 2011
• All Facebooko http://allfacebook.com
• Facebook Blogo http://blog.facebook.com
• Facebook Developero https://developers.facebook.com/
• Mashableo http://mashable.com
• Micro Business Perspectiveso http://microbusiness.vistaprint.com
Websites
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Questions?
