Post on 05-Dec-2014
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Marketing & Creativitywww.marketingPlanNOW1
Creativity& Mkng
Overcoming Mind LimitationsPresentation 6 out of 7
Danny AbramovichMarketing Plan Specialistwww.marketingPlanNOW.com
Last chapter
5.1
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Presentation Structure
1. Welcome to Creativity test ü2. Creativity - Vocab & theory ü3. Human Brain, introduction ü4. Proving Mind limitations ü5. Overcoming Mind limitations◄ 2
presentations
2presentations
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5. Overcoming Mind limitations
The 4Ps of Assessing Creativity
PersonPlaceProductProcess
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5. Overcoming Mind limitations
The 4Ps of Assessing Creativity
PersonPlaceProductProcess
the creative individualwithin a creative environmentproducing a creative productengaged in a creative process.
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5. Overcoming Mind limitations
The 4Ps of Assessing Creativity
PersonPlaceProductProcess
“…the reasonable man adapts, slowly, to all changes in his environment. Therefore, all progress of consequence depends upon the unreasonable man.” - George Bernard Shaw
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If 95% of us have not maintainednor have developed their sense ofcreativity since childhood,brainstorming & brainwriting arenot that productive!
5. Overcoming Mind limitations
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5. Overcoming Mind limitations
“You can not teach a man anything;you can only help him to find it within himself.”Galileo
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5. Overcoming Mind limitations
work according to
PRIORITIES
& distinguish between urgent& important
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5. Overcoming Mind limitations
apply aME FIRSTapproach
rather than aME TOOapproach
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5. Overcoming Mind limitations
5.1. The Creative Individual
PersonPlaceProductProcess
EmployeesCustomersDistributorsR&DConsultants
involve
them
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5. Overcoming Mind limitations
5.1. The Creative Individual
(Hedlund, 1986)
in agroup
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6. Overcoming Mind limitationsThe CreativeIndividual
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5. Overcoming Mind limitations
5.1. The Creative Individual
PersonPlaceProductProcess
Proactive…
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5. Overcoming Mind limitations
5.1. The Creative Individual
PersonPlaceProductProcess
Associative
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5. Overcoming Mind limitations
5.1. The Creative Individual
Associative
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5. Overcoming Mind limitations
5.1. The Creative Individual
Associative
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5. Overcoming Mind limitations
5.1. The Creative Individual
Associative
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5. Overcoming Mind limitations
5.1. The Creative Individual
Associative
WSNE
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5. Overcoming Mind limitations
5.1. The Creative Individual
PersonPlaceProductProcess
Proactive, seek to meet new people, open to new ideas.Rely on intuition.Is optimistic & . . .
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5. Overcoming Mind limitations
MARKETING is NOWHERE!
What four words are written here below?
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5. Overcoming Mind limitations
MARKETING is NOWHERE!
What is written here below?
Marketing is Now Here J
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5. Overcoming Mind limitations
MARKETING is NOWHERE!
What is written here below?
Marketing is No Where L
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5. Overcoming Mind limitations
5.1. The Creative Individual
PersonPlaceProductProcess
…has a sense ofhumor…
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5. Overcoming Mind limitations
5.1. The Creative Individual
PersonPlaceProductProcess
…has a sense ofhumor…
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5. Overcoming Mind limitations
5.2. The Creative Environment
PersonPlaceProductProcess
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6. Overcoming Mind limitations
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The CreativePlace?!
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Last one…
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5. Overcoming Mind limitations
5.3. The Creative Product…?Service…?
Idea…?PersonPlaceProductProcess
What is a creative product, service or idea?
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5. Overcoming Mind limitations
5.3. The Creative Product…?Service…?
Idea…?PersonPlaceProductProcess
t r ywww.wowwee.com
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5. Overcoming Mind limitations
5.3. The Creative Product…?Service…?
Idea…?PersonPlaceProductProcess
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5. Overcoming Mind limitations
5.3. The Creative Product…?Service…?
Idea…?PersonPlaceProductProcess
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5. Overcoming Mind limitations
5.3. The Creative Product…?Service…?
Idea…?PersonPlaceProductProcess
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5. Overcoming Mind limitations
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5. Overcoming Mind limitations
5.3. The Creative Product…?Service…?
Idea…?PersonPlaceProductProcess
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5. Overcoming Mind limitations
5.3. The Creative Product…?Service…?
PersonPlaceProductProcess
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5. Overcoming Mind limitations
5.3. The Creative Product…?Service…?
Idea…?PersonPlaceProductProcess
Marketing & Cre8iVT
Chapter 5
2 B continued …