The Global Facebook Advertising Opportunity

Jon MyersVP & Managing Director - EMEA

@JonDMyers

Facebook ROI Increased in 2013 as Revenue Outgrew Users

Source: Publicly available Facebook financial information http://investor.fb.com/results.cfm

North America Leads the Way with Facebook Revenue

Source: Publicly available Facebook financial information http://investor.fb.com/results.cfm

Facebook Growth Opportunity is Outside North America

Source: “Emerging Markets Drive Facebook User Growth”, May 2013, eMarketer.http://www.emarketer.com/Article/Emerging-Markets-Drive-Facebook-User-Growth/1009875

Facebook User Share and Revenue Share Don’t Match

Sources: Marin Software global Facebook advertiser data and eMarketer.com

Engagement Levels Ahead of Ad Spend Outside North America

Sources: Marin Software global Facebook advertiser data and eMarketer.com

4 Tips for Facebook Ad Success

1) News Feed Outperform Right-Hand Side Ads

NEWS FEED PLACEMENTS DELIVER ON AVERAGE 44X HIGHER CTR, 67% LOWER CPC AND 5X HIGHER CTR

1) News Feed Outperform Right-Hand Side Ads

2) Facebook Users & Advertisers Embrace Mobile

2) Facebook Mobile Delivers Higher CTRs and Lower CPCs

3) Custom Audiences Deliver 64% Lower CPA on Facebook

4) Facebook Creative Fatigue: Rotation is Key

AFTER 3-4 DAYS FACEBOOK USERS GET TIRED OF YOUR CREATIVE

4) Creative Rotation Generates Performance Improvements

Thanks!Jon MyersVP & Managing Director - EMEA

@JonDMyers

Questions?