Marin Software - DDM Alliance Summit Marketing on Facebook
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Transcript of Marin Software - DDM Alliance Summit Marketing on Facebook
The Global Facebook Advertising Opportunity
Jon MyersVP & Managing Director - EMEA
@JonDMyers
Facebook ROI Increased in 2013 as Revenue Outgrew Users
Source: Publicly available Facebook financial information http://investor.fb.com/results.cfm
North America Leads the Way with Facebook Revenue
Source: Publicly available Facebook financial information http://investor.fb.com/results.cfm
Facebook Growth Opportunity is Outside North America
Source: “Emerging Markets Drive Facebook User Growth”, May 2013, eMarketer.http://www.emarketer.com/Article/Emerging-Markets-Drive-Facebook-User-Growth/1009875
Facebook User Share and Revenue Share Don’t Match
Sources: Marin Software global Facebook advertiser data and eMarketer.com
Engagement Levels Ahead of Ad Spend Outside North America
Sources: Marin Software global Facebook advertiser data and eMarketer.com
4 Tips for Facebook Ad Success
1) News Feed Outperform Right-Hand Side Ads
NEWS FEED PLACEMENTS DELIVER ON AVERAGE 44X HIGHER CTR, 67% LOWER CPC AND 5X HIGHER CTR
1) News Feed Outperform Right-Hand Side Ads
2) Facebook Users & Advertisers Embrace Mobile
2) Facebook Mobile Delivers Higher CTRs and Lower CPCs
3) Custom Audiences Deliver 64% Lower CPA on Facebook
4) Facebook Creative Fatigue: Rotation is Key
AFTER 3-4 DAYS FACEBOOK USERS GET TIRED OF YOUR CREATIVE
4) Creative Rotation Generates Performance Improvements
Thanks!Jon MyersVP & Managing Director - EMEA
@JonDMyers
Questions?