1. How to Access, Manage, and Apply 1st Party Identity Data

2. Proprietary & Confidential 2 Todays Presenter Richard Lack Director of Northern Europe 3. Proprietary & Confidential 3 Todays Agenda 1. What is identity data and why is it important? 2. How can marketers access and manage consumer identity? 3. Applications of identity data-driven marketing 4. What is identity data and Why is it important? 5. Proprietary & Confidential 5 Connected Consumer Case Study 6. Proprietary & Confidential 6 Major Challenges for Data-Driven Marketers Providing a consistent user experience Consolidating information from multiple touch points Keeping pace with consumer data in the age of social media 1. 2. 3. 7. Proprietary & Confidential 7 What is Identity Data? 8. Proprietary & Confidential 8 Identity as the Connective Tissue for Data-Driven Marketing 9. How can marketers access and manage identity? 10. Proprietary & Confidential 10 Social Login & Registration-as-a-Service 11. Proprietary & Confidential 11 Social Login: Rich, Permission-Based Identity Data 12. Proprietary & Confidential 12 Social Login Adoption 0 100 200 300 400 500 600 700 800 900 2009 2010 2011 2012 2013 Millions Gigya Social Logins/Registrations 2009 - 2013 50% of retail customer identities will be from a social network by 2015 - Gartner- 13. Proprietary & Confidential 13 Storing Identity Data Requires a Robust Database Identity Storage Highlights: Dynamic Schamaless Database Identity Data Storage Identity & Account Linking Signals: Behavior Data Storage SocialSync: Social Network Data Updates SocialCompliance: Terms of Service Mngt Privacy Regulation Compliance Access Rules & Permissions 14. Proprietary & Confidential 14 Use Identity Data to Create Unique Audience Segments #dwsocial 15. Applications of identity-driven marketing 16. Proprietary & Confidential 16 KLMs Meet & Seat Program 17. Proprietary & Confidential 17 1:1 Customer Communications Profile Information Name: Christopher Email: email@gmail.com Gender: Male Birthday: 08/18/83 Location: New York, NY Education: Stanford Graduate Marital Status: Engaged Interest Graph Interests: marathons, surf trips, web design, music festivals, NY sports, World Cup Activities: running, surfing, soccer, camping, kayaking Music: Run DMC, Black Eyed Peas, Foo Fighters, U2, Kanye West Movies: Inception, The Shining, Jaws, Caddyshack, Seven TV Shows: Parks and Recreation, The League, The Soup, The Colbert Report Books: Steve Jobs, Hunger Games, Outliers Games: Farmville, Medal of Honor, Assassins Creed, Madden, Angry Birds, Gears of War Social Graph # of Friends: 222 # of Followers: 4,256 # of Connections: 500+ 18. Proprietary & Confidential 18 Personalized Digital Experiences Social Data 19. Proprietary & Confidential 19 Gigya Company Overview Gigya Highlights 700+ clients, including 45% of the comScore top 100 Technology reaches 1.5 billion consumers monthly Implemented in more than 40 countries Awards/Recognition ENTERPRISE MID-MARKET & EMERGING