Facebook advertising for eCommerce

by John Larkin

@jlarkin353

About me

VP Marketing @PropelAd

Hi!

@jlarkin353

eCommerce today

@jlarkin353

Growing at over 20% yr/yr

@jlarkin353

$1.5 TRILLION worldwide spent on eCommerce this

year

@jlarkin353

$220 Billion in the USA.$525B in Asia Pacific (60% of which is China)

eCommerce is MASSIVE

@jlarkin353

and growing fast…

Platforms are raising huge amounts of VC

@jlarkin353

$100 Million

$40 Million

$35 Million

There has never been a better or easier time to build an online store.

@jlarkin353

You can build a store in fifteen minutes.

@jlarkin353

Then what?

@jlarkin353

SEO?

@jlarkin353

Content?

PR?

Advertising.

Affiliates?

@jlarkin353

SMB Advertising‘I boost the occasional

post’‘Likes don’t seem to turn

into sales’‘I’m not sure if Facebook

works’

UNCERTAINTY.

@jlarkin353

Expert Advertising

Custom Audiences - Lookalikes - Dynamic Product Retargeting -

Exclusions - Optimisation

RESULTS.

@jlarkin353

@jlarkin353

Reports

@jlarkin353

LoopLoft 485% ROI Ongoing success with both Product

retargeting & lead gen.

Does it Work?

@jlarkin353

The Net Return 470% ROI Best month ever on Shopify

Does it Work?

@jlarkin353

The Brothers Cut 525% ROI 900 Sales in week 1!

Does it Work?

@jlarkin353

Product Retargeting gets all the $$$

Mobile vs DesktopImages & Keeping it

FreshScale & illusion of scale

Challenges

Thanks!

@jlarkin353

:)