Tools & Tips for Managing your Personal Digital Footprint

@mikekujawski

A bit about me • Husband and soon to be father • VP, Strategic Marketing & Digital Engagement, CEPSM.ca • Born in Paris, France • Dual citizen (Polish & Canadian) • Early childhood spent in Algeria • World traveler (6 continents, 25+ countries) • Hobby photographer • Outdoorsman • Runner • Skier • Optimist & overall happy person

PROFESSIONAL +

PERSONAL HAS

MERGED (whether we like it or not)

Photo Credit: David Elop

WE ALL ALREADY

HAVE A DIGITAL

PRESENCE

UH OH…

A FEW TIPS

FOR YOU

#1 GOOGLE YOURSELF

YOUR NAME HERE

https://www.google.ca/

#2 BUY YOUR DOMAIN

www.mikekujawski.ca www.mikekujawski.com

#3 POSITION YOURSELF BY CREATING A UVP

BASED ON YOUR PASSION

WHAT IS YOUR

UVP? (unique value proposition)

Strategic Marketing & Digital Engagement Speaker | Trainer | Consultant for Governments, Non-Profits and Associations.

#4 FILL OUT SOCIAL MEDIA PROFILES BASED ON YOUR

UVP

#5 PICK A DOMINANT CENTRAL CHANNEL FOR YOUR ONLINE

VOICE

mikekujawski.ca

#6 CREATE AND SHARE

UVP CONTENT ACROSS VARIOUS

MEDIUMS

http://www.slideshare.net/mikekujawski/edit_my_uploads

STRATEGICALLY TAG YOUR CONTENT

google.com/insights/search

https://www.google.ca/

CREATE SPECIFIC GOOGLE ALERTS

google.com/alerts

HAVE FUN

“We are CEO’s of our own companies:

Me Inc. To be in business today, our most

important job is to be head marketer for

the brand called you”

Tom Peters

thanks for your time!

Mike Kujawski Phone: 613.656.1348

E-mail: mikekujawski@cepsm.ca

Blog: mikekujawski.ca

Twitter: @mikekujawski

Website: cepsm.ca

Google: “mike kujawski”

OR

“mike kujawski”