Managing Your Personal Digital Footprint
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18-Oct-2014 -
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Transcript of Managing Your Personal Digital Footprint
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Tools & Tips for Managing your Personal Digital Footprint
@mikekujawski
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A bit about me • Husband and soon to be father • VP, Strategic Marketing & Digital Engagement, CEPSM.ca • Born in Paris, France • Dual citizen (Polish & Canadian) • Early childhood spent in Algeria • World traveler (6 continents, 25+ countries) • Hobby photographer • Outdoorsman • Runner • Skier • Optimist & overall happy person
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PROFESSIONAL +
PERSONAL HAS
MERGED (whether we like it or not)
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Photo Credit: David Elop
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WE ALL ALREADY
HAVE A DIGITAL
PRESENCE
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UH OH…
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A FEW TIPS
FOR YOU
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#1 GOOGLE YOURSELF
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YOUR NAME HERE
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#2 BUY YOUR DOMAIN
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www.mikekujawski.ca www.mikekujawski.com
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#3 POSITION YOURSELF BY CREATING A UVP
BASED ON YOUR PASSION
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WHAT IS YOUR
UVP? (unique value proposition)
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Strategic Marketing & Digital Engagement Speaker | Trainer | Consultant for Governments, Non-Profits and Associations.
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#4 FILL OUT SOCIAL MEDIA PROFILES BASED ON YOUR
UVP
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#5 PICK A DOMINANT CENTRAL CHANNEL FOR YOUR ONLINE
VOICE
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mikekujawski.ca
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#6 CREATE AND SHARE
UVP CONTENT ACROSS VARIOUS
MEDIUMS
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STRATEGICALLY TAG YOUR CONTENT
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google.com/insights/search
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CREATE SPECIFIC GOOGLE ALERTS
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google.com/alerts
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HAVE FUN
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“We are CEO’s of our own companies:
Me Inc. To be in business today, our most
important job is to be head marketer for
the brand called you”
Tom Peters
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thanks for your time!
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Mike Kujawski Phone: 613.656.1348
E-mail: [email protected]
Blog: mikekujawski.ca
Twitter: @mikekujawski
Website: cepsm.ca
Google: “mike kujawski”
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OR
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“mike kujawski”