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Building Brand Experiences: A Practical Guide to Retaining Brand RelevanceDARREN COLEMANRetaining brand relevance is fundamental to organizational success, and an increasing challenge that high-level marketing professionals now face. In the past, many have responded with product or price-based competition, yet this can only propel a brand so far when it comes to retaining long-term relevance. Research shows that consumers are in fact driven by emotion and positive brand experiences have the power to drive engagement, while simultaneously offering countless options for competitive differentiation. Building Brand Experiences enables managers and executives to realize this and create tailored, relevant experiences that will appeal to consumers and drive brand performance.

Pbk | 240pp | 9780749481568 | 2018.07 Kogan Page | A$49.99 | NZ$58.99 234x156mm | UK

The Future of Tech Is Female: How to Achieve Gender DiversityDOUGLAS M BRANSONTech giants like Apple and Google are among the fastest growing companies in the world, leading innovations in design and development. Owning most of the world’s consumer electronics and digital software market, the cutting-edge tech industry extends far beyond Silicon Valley. The industry continues to see rapid growth and employs millions, in the U.S. it the epicenter of the American economy. So why is that only 5% of senior executives in the tech industry are female? The Future of Tech is Female considers the paradoxes involved in women’s ascension to leadership roles, and suggests industry-wide solutions to combat gender inequality.

Hbk | 336pp | 9781479875177 | 2018.06 NYU Press | A$56.99 | NZ$66 229x152mm | USA

Confronting Dystopia: The New Technological Revolution and the Future of WorkEVA PAUSIn Confronting Dystopia, a distinguished group of scholars analyze the implications of the ongoing technological revolution for jobs, working conditions, and income. Focusing on the economic and political implications of AI, digital connectivity, and robotics for both the Global North and the Global South, they move beyond diagnostics to seek solutions that offer better lives for all. Their analyses of the challenges of technology are placed against the backdrop of three decades of rapid economic globalization. The two in tandem are producing the daunting challenges that analysts and policymakers must now confront.

Pbk | 300pp | 9781501719851 | 2018.06 ILR Press | A$51.99 | NZ$61 229x152mm | USA

Selfies: Why We Love (and Hate) ThemKATRIN TIIDENBERGAs humans, we have a long history of being drawn to images, of communicating visually, and being enchanted with (our own) faces. Every day we share hundreds of millions of photos on Facebook, Instagram and Snapchat. Selfies are continually and passionately talked about. People take vast amounts of selfies, and generate more attention than most other social media content. But selfies are persistently attacked as being unworthy of all of this attention: they lack artistic merit; indicate a pathological fascination with one’s self; or attribute to dangerously stupid behaviour. This book brings a rich and nuanced analysis of selfie culture. SocietyNow.

Pbk | 145pp | 9781787437173 | 2018.04 Emerald Publishing Limited | A$34.99 | NZ$41.99 198x129mm | UK

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July 2018

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ARCHAEOLOGYThe Archaeology of Sanitation in Roman Italy: Toilets, Sewers, and Water SystemsANN OLGA KOLOSKI-OSTROWThe Romans developed sophisticated methods for managing hygiene, including aqueducts for moving water from one place to another, sewers for removing used water from baths and runoff from walkways and roads, and public and private latrines. Through the archeological record, graffiti, sanitation-related paintings, and literature, Ann Olga Koloski-Ostrow explores this little-known world of bathrooms and sewers, offering unique insights into Roman sanitation, engineering, urban planning and development, hygiene, and public health. Focusing on the cities of Pompeii, Herculaneum, Ostia, and Rome, Koloski-Ostrow’s work challenges common perceptions of Romans’ social customs, beliefs about health, tolerance for filth in their cities, and attitudes toward privacy. In charting the complex history of sanitary customs from the late republic to the early empire, Koloski-Ostrow reveals the origins of waste removal technologies and their implications for urban health, past and present.Studies in the History of Greece and Rome.‘’A spirited, insightful, and eagerly-awaited monograph. . . . Effectively makes the case for an interdisciplinary approach to toilets and sanitation in any time period.’’ — Classical Journal

Pbk | 312pp | 9781469645537 | 2018.07 The University of North Carolina Press A$64 | NZ$74 | 235x155mm | USA

ASTRONOMYA Brief History of Astronomy and AstrophysicsKENNETH R LANGThis book traces out the unfolding history of important discoveries in astronomy and astrophysics, and anchors our present understanding of the Universe within the findings and personalities of accomplished astronomers. They have used telescopes and instruments to extend our vision to places that cannot be seen with the unaided eye, discovered a host of unanticipated objects, found out how various parts of the night sky are related, and discovered that the Universe is larger, more complex, and older than has been previously thought. This comprehensive historical approach to the present state of astronomy is a unique aspect of the book.

Pbk | 300pp | 9789813235199 | 2018.06 World Scientific | A$74.99 | NZ$84.99 | USA

BUSINESSCulture Your Culture: Innovating Experiences @WorkKAREN JAW-MADSONOrganizational culture isn’t just a hot topic—it’s an untapped asset and potential liability for all businesses. And yet, for all its potential to make or break, few know how to manage cultures with proficiency. Culture Your Culture: Innovating Experiences @Work provides the much-needed “how-to” with Design of Work Experience (DOWE). Tapping into human-centered design, interdisciplinary innovation concepts, and other research, this leading edge approach partners employees and their employers in unprecedented ways to co-create solutions and differentiating experiences that are customized, relevant, and profoundly impactful to the organizations for which they are intended—all while building employee engagement, learning agility, and capability. Be open to changing mindsets, for this is not your typical business book. Part-business case, part-instructional, and part-commentary, the guidance offered here puts your organization—not some detached case studies—at the center to envision how DOWE can help you design solutions and experiences unique to your context.

Hbk | 182pp | 9781787438996 | 2018.06 Emerald Publishing Limited | A$51.99 | NZ$60 229x152mm | UK

21 for 21: Leading the 21st Century Global EnterpriseMICHAEL STANKOSKYBased on over fifty years of experience from the author’s hands-on work in the field, Michael Stankosky provides 21 guiding principles on how to lead and manage today’s global organization. 21 for 21 is packed with case studies, aiding visuals, and mantras to help facilitate a deeper understanding of the dynamics and complexity of leading and managing a global enterprise, and it is both multi- and inter- disciplinary in its treatment. Each chapter focuses on a different principle: from successful knowledge management, to the secrets of successful negotiations, and managing systems engineering alongside project management. This applicable guide is an ideal companion for MBA students of management, leadership, and innovation, and it is also of keen interest to senior managers and leaders in a global organization, and researchers in these areas.Emerald Points.

Pbk | 115pp | 9781787546981 | 2018.04 Emerald Publishing Limited | A$78 | NZ$90 198x129mm | UK

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COMPUTINGCustodians of the Internet: Platforms, Content Moderation, and the Hidden Decisions That Shape Social MediaTARLETON GILLESPIEMany people want their Twitter feed, Facebook page, and Instagram to be free of harassment and obscenity. Whether faced with “fake news” or livestreamed violence, “content moderators” - who censor or promote user-posted content - have never been more important. This is especially true when the tools and practices that social media platforms use to curb trolling, ban hate speech, and censor pornography silence the speech you need to hear. In this revealing and nuanced exploration, award-winning social media expert Tarleton Gillespie provides an overview of current social media practices and explains the underlying rationales for how, when, and why these policies are enforced.Tarleton Gillespie is a principal researcher at Microsoft Research New England and an affiliated associate professor at Cornell University. He cofounded the blog Culture Digitally. His previous book is the award-winning Wired Shut: Copyright and the Shape of Digital Culture.

Hbk | 296pp | 9780300173130 | 2018.06 Yale University Press | A$51.99 | NZ$60 235x156mm | UK

ENVIRONMENTThe Biofuels Deception: Going Hungry on the Green Carbon DietOKBAZGHI YOHANNESThere is by now no question among informed people that the Earth is undergoing severe climate change - soon to become catastrophic, if humans don’t take drastic measures to stop it. Heroically into the fray steps the biofuel industry, announcing to millions of anxious consumers that this eco-crisis can be averted if only they turn away from fossil fuels, to the saving power of synthetic bioproducts. But, although eliminating fossil fuels is essential, the manufacture of biofuels has far more to do with sating profit-hungry corporations than with saving the Earth. Combining meticulous scientific narrative with devastating economic analysis, The Biofuels Deception argues that the seemingly innovative, hopeful campaign for “green energy” is actually driven by bio-technology industries and global grain-trading corporations.

Pbk | 390pp | 9781583677025 | 2018.06 Monthly Review Press | A$54.99 | NZ$64 229x152mm | USA

Grassroots to Global: Broader Impacts of Civic EcologyMARIANNE E KRASNYAddressing participatory, transdisciplinary approaches to local stewardship of the environment, Grassroots to Global explores the broad impacts of civic engagement with the environment.Chapters focus on questions that include: How might faith-based institutions in Chicago expand the work of church-community gardens? How does a child in an impoverished coal mining region become a local and national leader in abandoned mine restoration? And can a loose coalition that transforms blighted areas in Indian cities into pocket parks become a social movement? From the findings of the authors’ diverse case studies, editor Marianne Krasny provides a way to help readers understand the greater implications of civic ecology practices through the lens of multiple disciplines.‘’Across the globe, people in urban communities are developing new ethics and cultures around their evolving relationship with nature. This book takes on the crucial task of exploring those new perspectives. The authors examine numerous practical examples of environmental stewardship and consider to what extent these movements may shape and create new alliances and movements and how they will help define the urban environment.’’— Thomas Elmqvist, Stockholm Resilience Center

Pbk | 274pp | 9781501721977 | 2018.06 Comstock Publishing Associates A$52.99 | NZ$62 | 229x152mm | USA

GEOGRAPHYThe Geopolitics of Spectacle: Space, Synecdoche, and the New Capitals of AsiaNATALIE KOCHWhy do autocrats build spectacular new capital cities? In The Geopolitics of Spectacle, Natalie Koch considers how autocratic rulers use “spectacular” projects to shape state-society relations, but rather than focus on the standard approach - on the project itself - she considers the unspectacular “others.” The contrasting views of those from the poorest regions toward these new national capitals help her develop a geographic approach to spectacle.Koch uses Astana in Kazakhstan to exemplify her argument, comparing that spectacular city with others from resource-rich, nondemocratic nations in central Asia, the Arabian Peninsula, and Southeast Asia.‘’Natalie Koch’s The Geopolitics of Spectacle is a significant contribution to our understanding of autocratic rule. Koch’s book explodes the democratic-authoritarian binary and demonstrates the wide variations that exist not only among autocratic states, but also among autocratic states that build spectacular cities.’’ — Eric Max McGlinchey, Associate Professor in the Schar School of Policy and Government, George Mason University

Hbk | 214pp | 9781501720918 | 2018.06 Cornell University Press | A$77 | NZ$90 229x152mm | USA

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Time for mapping: Cartographic temporalitiesCHRIS PERKINS, SYBILLE LAMMES, ALEX GEKKER, SAM HIND, CLANCY WILMOTT AND DANIEL EVANSMaps take place in time as well as representing space. The Google map on your smartphone appears to fix the world, serving as a practical spatial tool, but in practice is deployed in ways that draw attention to memories, rhythm, synchronicity, sequence and duration. This interdisciplinary collection focuses on how these temporal aspects of mapping might be understood, at a time when mapping technologies have been profoundly changed by digital developments. It contrasts different aspects of this temporality, bringing together experts from critical cartography, media studies and science and technology studies. Together the chapters offer a unique interdisciplinary focus revealing the complex and social ways in which time is wrapped up with digital technologies and revealed in everyday mapping tasks: from navigating across cities, to serving as scientific groundings for news stories; from managing smart cities, to visual art practice. It brings time back into the map!

Hbk | 272pp | 9781526122537 | 2018.06 Manchester University Press | A$62 | NZ$72 234x156mm | UK

INTERNATIONAL STUDIESSacred Interests: The United States and the Islamic World, 1821-1921KARINE V WALTHERThroughout the nineteenth and early twentieth centuries, as Americans increasingly came into contact with the Islamic world, U.S. diplomatic, cultural, political, and religious beliefs about Islam began to shape their responses to world events. In Sacred Interests, Karine V. Walther excavates the deep history of American Islamophobia, showing how negative perceptions of Islam and Muslims shaped U.S. foreign relations from the Early Republic to the end of World War I. Beginning with the Greek War of Independence in 1821, Walther illuminates reactions to and involvement in the breakup of the Ottoman Empire, the efforts to protect Jews from Muslim authorities in Morocco, American colonial policies in the Philippines, and American attempts to aid Christians during the Armenian Genocide. Walther examines the American role in the peace negotiations after World War I, support for the Balfour Declaration, and the establishment of the mandate system in the Middle East. The result is a vital exploration of the crucial role the United States played in the Islamic world during the long nineteenth century--an interaction that shaped a historical legacy that remains with us today.

Pbk | 480pp | 9781469645582 | 2018.07 The University of North Carolina Press A$59.99 | NZ$69 | 235x155mm | USA

MANAGEMENTAccelerated Leadership Development: How to Turn your Top Talent into LeadersINES WICHERTAs organizations adapt and change more quickly than ever, it is crucial that HR and Learning and Development (L&D) professionals ensure that leadership development keeps pace and employees have the right skills and capabilities to operate in leadership positions. Accelerated Leadership Development covers the whole process, from how to identify which individuals are right for accelerated leadership development and how to consolidate learning through to how to avoid staff burnout and make time for effective development alongside competing business pressures.Packed with insights and advice from leading HR and L&D experts across the globe, Accelerated Leadership Development shows how this type of development works in practice, what makes it successful and the potential pitfalls to look out for. Debunking the myth that one size of leadership fits all, this book includes specific guidance on how to tailor leadership development to women and millennials.

Pbk | 288pp | 9780749483050 | 2018.07 Kogan Page | A$74 | NZ$87 234x156mm | UK

Fundamentals of Risk Management: Understanding, Evaluating and Implementing Effective Risk Management 5edPAUL HOPKINThis fifth edition of Fundamentals of Risk Management is a comprehensive introduction to commercial and business risk for students and risk professionals. Providing extensive coverage of the core frameworks of business continuity planning, enterprise risk management and project risk management, this is the definitive guide to dealing with the different types of risk an organization faces. With relevant international case examples including Ericsson, Network Rail and Unilever, the book provides a full analysis of changes in contemporary risk areas including supply chain, cyber risk, risk culture and appetite, improvements in risk management documentation and statutory risk reporting.“This will no doubt become a seminal text for anyone involved in the role of corporate risk management. It is truly comprehensive, with a careful explanation of risk theory and numerous tools including frameworks, international standards and models.” — Supply Management

Pbk | 488pp | 9780749483074 | 2018.07 Kogan Page | A$101 | NZ$119 240x170mm | UK

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Hybridity in the Governance and Delivery of Public ServicesANDREA BONOMI SAVIGNON, LUCA GNAN, ALESSANDRO HINNA AND FABIO MONTEDUROThe concept of hybridity, although well developed in various research areas, is relatively new in the management field, where “organisational hybridity” refers to organisations that combine managerial features, value systems and institutional logics of different sectors (market, state, civil society). Hybrid organisations have traditionally been compared with private, public and non-profit ones, by considering goal ambiguity, governance, organisational structures, personnel and purchasing processes, and work-related attitudes and values. This book seeks to answer the unsolved questions related to hybrid organisations, adopting a multifaceted approach focussing on different national contexts, including the UK, Italy, Australia, and Sweden, as well as global organisations. Authors consider policy sectors including humanitarian aid, local transport, healthcare, and welfare services.Studies in Public and Non-Profit Governance.

Hbk | 260pp | 9781787437708 | 2018.06 Emerald Publishing Limited | A$142 | NZ$167 229x152mm | UK

MARKETINGThe Definitive Guide to Strategic Content Marketing: Perspectives, Issues, Challenges and SolutionsLAZAR DZAMIC AND JUSTIN KIRBYMarketers everywhere are talking about content, but not everyone is saying the same thing. Some professionals love content and believe it has revolutionized the practice of marketing. To others, it’s mere hype: a new name for what marketers have always done. The Definitive Guide to Strategic Content Marketing brings together all of these diverse perspectives, structuring them around useful key topics that provide insight into the multi-faceted nature of content marketing. The editors of The Definitive Guide to Strategic Content Marketing weave different voices together to present a balanced view of content marketing, grouping the discussion around relevant subjects such as content monetization, native advertising, visuals vs video, and the challenge of measuring results. This structure allows readers to move through the book according to their interests, and cherry-pick the most useful aspects of each discussion to apply to their own marketing initiatives.

Pbk | 272pp | 9780749482220 | 2018.07 Kogan Page | A$51.99 | NZ$59.99 234x156mm | UK

POLITICSThe Politics of everyday ChinaNEIL COLLINS AND DAVID O’BRIENChina’s rise from the poverty, isolation and stagnation of the 1970s to the world’s second largest economy is a transformative event perhaps unequalled in human history. The world today pays more attention to China, looks to it with more admiration than perhaps any other time. Yet, this rise also hides many deep-rooted problems and competing ideologies. Economically, socially and politically China has transformed itself but there is much that remains uncertain. This book aims to give an insight into China by exploring everyday life for her citizens, in their own voices. Providing both an overview of the political situation and context in China with ethnographic insights, The Politics of Everyday China aims to give both the new student of China and those who have encountered the subject before an insight that goes beyond the usual cliché and surface description.Pocket Politics.

Pbk | 112pp | 9781526131805 | 2018.07 Manchester University Press A$24.99 | NZ$28.99 | 198x129mm | UK

Right Moves: The Conservative Think Tank in American Political Culture since 1945JASON STAHLFrom the middle of the twentieth century, think tanks have played an indelible role in the rise of American conservatism. Positioning themselves against the alleged liberal bias of the media, academia, and the federal bureaucracy, conservative think tanks gained the attention of politicians and the public alike and were instrumental in promulgating conservative ideas. Yet, in spite of the formative influence these institutions have had on the media and public opinion, little has been written about their history. Here, Jason Stahl offers the first sustained investigation of the rise and historical development of the conservative think tank as a source of political and cultural power in the United States. What we now know as conservative think tanks--research and public-relations institutions populated by conservative intellectuals--emerged in the postwar period as places for theorizing and “selling” public policies and ideologies to both lawmakers and the public at large. Stahl traces the progression of think tanks from their outsider status against a backdrop of New Deal and Great Society liberalism to their current prominence as a counterweight to progressive political institutions and thought.

Pbk | 264pp | 9781469646350 | 2018.07 The University of North Carolina Press A$51.99 | NZ$59.99 | 235x155mm | USA

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State of Repression: Iraq under Saddam HusseinLISA BLAYDESHow did Iraq become one of the most repressive dictatorships of the late twentieth century? The conventional wisdom about Iraq’s modern political history is that the country was doomed by its diverse social fabric. But in State of Repression, Lisa Blaydes challenges this belief by showing that the country’s breakdown was far from inevitable. At the same time, she offers a new way of understanding the behavior of other authoritarian regimes and their populations.Drawing on archival material captured from the headquarters of Saddam Hussein’s ruling Ba’th Party in the wake of the 2003 US invasion, Blaydes illuminates the complexities of political life in Iraq, including why certain Iraqis chose to collaborate with the regime while others worked to undermine it.In addition to calling into question the common story of modern Iraqi politics, State of Repression offers a new explanation of why and how dictators repress their people in ways that can inadvertently strengthen regime opponents.

Hbk | 296pp | 9780691180274 | 2018.06 Princeton University Press | A$63 | NZ$73 229x152mm | USA

RESEARCHDesigning Quality Survey QuestionsSHEILA BETH ROBINSON AND KIMBERLY FIRTH LEONARDSurveys are a cornerstone of social and behavioral research, and with the use of web-based tools, surveys have become an easy and inexpensive means of gathering data. But how researchers ask a question can dramatically influence the answers they receive. This text addresses a distinct gap in the literature that specifically addresses question wording beyond the basic, often repeated and highly general advice. Sheila B. Robinson and Kimberly F. Leonard aim to address the following challenges: language preferences for standard demographic and other questions (e.g. How to ask about gender), creative question design to keep respondents engaged and avoid survey fatigue, web-based survey formats, culturally-responsive survey design, and factors that influence survey responses (memory, social desirability, etc.). The book will include numerous examples of questions to illustrate each identified principle of question construction. The authors’ point of view is practitioner-focused, however, the text will have appeal for students and academic researchers, those engaged in large-scale studies, and those using surveys at the local or program level.

Pbk | 248pp | 9781506330549 | 2018.06 Sage Publications, Inc | A$77 | NZ$90 232x187mm | USA

Spatial Regression Models 2edMICHAEL D WARD AND KRISTIAN SKREDE GLEDITSCHSpatial Regression Models illustrates the use of spatial analysis in the social sciences within a regression framework and is accessible to readers with no prior background in spatial analysis. The text covers different modeling-related topics for continuous dependent variables, including mapping data on spatial units, creating data from maps, analyzing exploratory spatial data, working with regression models that have spatially dependent regressors, and estimating regression models with spatially correlated error structures. Using social science examples based on real data, the authors illustrate the concepts discussed, and show how to obtain and interpret relevant results. The examples are presented along with the relevant code to replicate all the analysis using the R package for statistical computing. Users can download both the data and computer code to work through all the examples found in the text.Quantitative Applications in the Social Sciences.

Pbk | 136pp | 9781544328836 | 2018.06 Sage Publications, Inc | A$42.99 | NZ$51.99 216x140mm | USA

SCIENCEAcross the Bridge: Understanding the Origin of the VertebratesHENRY GEEOur understanding of vertebrate origins and the backbone of human history evolves with each new fossil find and DNA map. Many species have now had their genomes sequenced, and molecular techniques allow genetic inspection of even non-model organisms. But as longtime Nature editor Henry Gee argues in Across the Bridge, despite these giant strides and our deepening understanding of how vertebrates fit into the tree of life, the morphological chasm between vertebrates and invertebrates remains vast and enigmatic. As Gee shows, even as scientific advances have falsified a variety of theories linking these groups, the extant relatives of vertebrates are too few for effective genetic analysis. Moreover, the more we learn about the species that do remain - from sea-squirts to starfish - the clearer it becomes that they are too far evolved along their own courses to be of much use in reconstructing what the latest invertebrate ancestors of vertebrates looked like. Fossils present yet further problems of interpretation.

Pbk | 288pp | 9780226403052 | 2018.06 University of Chicago Press | A$46.99 | NZ$54.99 229x152mm | USA

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Climate in Motion: Science, Empire, and the Problem of ScaleDEBORAH R COENToday, predicting the impact of human activities on the earth’s climate hinges on tracking interactions among phenomena of radically different dimensions, from the molecular to the planetary. Climate in Motion shows that this multiscalar, multicausal framework emerged well before computers and satellites. Extending the history of modern climate science back into the nineteenth century, Deborah R. Coen uncovers its roots in the politics of empire-building in central and eastern Europe. She argues that essential elements of the modern understanding of climate arose as a means of thinking across scales in a state—the multinational Habsburg Monarchy, a patchwork of medieval kingdoms and modern laws—where such thinking was a political imperative. Led by Julius Hann in Vienna, Habsburg scientists were the first to investigate precisely how local winds and storms might be related to the general circulation of the earth’s atmosphere as a whole. Linking Habsburg climatology to the political and artistic experiments of late imperial Austria, Coen grounds the seemingly esoteric science of the atmosphere in the everyday experiences of an earlier era of globalization.

Hbk | 464pp | 9780226398822 | 2018.06 University of Chicago Press | A$74 | NZ$89 229x152mm | USA

In Search of Antimatter: Matter’s Vanished TwinGUENNADI BORISSOVEach elementary particle contained within every known substance has an almost identical twin called its antiparticle. Existing data clearly indicate that equal numbers of particles and antiparticles were initially created soon after the birth of the universe. Despite this, all objects around us, as well as all the stars in all the known galaxies, are made of particles, while antiparticles have almost completely vanished. The reasons behind this disappearance are not yet fully known. Uncovering them will allow us to not only penetrate much deeper into the structure of matter, but also to understand the secret mechanisms that determine the genesis and development of our immense universe. That is why explaining the mystery of the missing antimatter is currently considered to be one of the main tasks of particle physics. This book tells the story of all the achievements in solving the problem of the missing antiparticles including the latest developments in the field. It is intended for serious readers with some general background knowledge in physics, although no specialist knowledge is required.

Hbk | 250pp | 9789813228757 | 2018.06 World Scientific | A$84.99 | NZ$99.99 | USA

Entropy and Sustainable GrowthGUY DEUTSCHERWhile the possible depletion of energy sources has been emphasized in most literatures, this book aims to show that the increase of entropy in the biosphere, resulting since the dawn of industrial era, is a cause for urgent concern. As the entropy release puts a limit on sustainable growth, and the CO₂ atmospheric content is a reliable indicator of global entropy release that threatens the biospheric balance, a change of paradigm is necessary with the need to switch from an economy of exploitation to an economy of entropy.

Hbk | 160pp | 9789813237766 | 2018.05 World Scientific | A$69.99 | NZ$79.99 | USA

The Immense Journey: From the Birth of the Universe to the Rise of Intelligence GERALD E MARSHThis book is an attempt to trace the majestic immense journey from the coming into being of the universe to the emergence and evolution of life. It is intended to complement the many excellent books that cover different aspects of this journey. The contents have been classified into five parts. Part I covers the coming into existence of the universe while Part II presents the beginning of life on the early Earth, following which Part III discusses the emergence of consciousness and intelligence, and Part IV, the immense journey of the universe beyond Earth. Finally, Part V addresses the problems raised by the rise of higher-order consciousness in human beings as captured by the phrase “the human condition”.

Hbk | 340pp | 9789813235748 | 2018.04 World Scientific | A$130 | NZ$150 | USA

SPORT AND FITNESSLifestyle Wellness Coaching 3edJAMES GAVIN AND MADELEINE MCBREARTYLifestyles have changed dramatically over the past quarter century. Along with these changes come exciting opportunities, including new career paths in the professional domain of health and wellness coaching. Centered on an evidence-based process for guiding change, Lifestyle Wellness Coaching, 3ed With Web Resource, offers a systematic approach to helping clients achieve enduring changes in their personal health and wellness behaviors through a supportive and forward-moving coaching relationship. Lifestyle Wellness Coaching has been thoroughly revised and updated to keep pace with the rapidly evolving field of wellness coaching. With an increased focus on group coaching, the text is complemented by discussions, case studies, reflective opportunities, and practical aids.

Pbk | 272pp | 9781492559634 | 2018.07 Human Kinetics | A$148 | NZ$172 | USA

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Management Strategies in Athletic Training 5edJEFF KONIN AND RICHARD RAYAthletic trainers require more administrative knowledge than ever before, and Management Strategies in Athletic Training, 5ed, is designed to help them master that knowledge. The latest edition of this respected book prepares athletic trainers to be successful in any setting and with any clientele. It does so by presenting new material that covers trends and issues that today’s athletic trainers are facing

Hbk | 360pp | 9781492536185 | 2018.04 Human Kinetics | A$168 | NZ$198 | USA

Water Fitness Progressions CHRISTINE ALEXANDERWater fitness classes are more popular than ever - and with good reason, since they are fun, accessible, and effective. But how do you, as an instructor or trainer, keep them fresh? How do you continue to challenge your participants, who have varied interests and goals? Water Fitness Progressions has the answers. Water Fitness Progressions is designed to help you create programs that gradually, and systematically, progress your participantsWith step-by-step instructions, detailed photos, and expert advice, Water Fitness Progressions is the comprehensive, yet practical, resource that you’ve been waiting for. With an entire year of plans, you will spend more time teaching and less time preparing.

Pbk | 336pp | 9781492562153 | 2018.03 Human Kinetics | A$76 | NZ$90 279x216mm | USA

RECENT BESTSELLERSInequality: What Can Be Done?ANTHONY B. ATKINSONInequality is one of our most urgent social problems. Curbed in the decades after World War II, it has recently returned with a vengeance. We all know the scale of the problem—talk about the 99% and the 1% is entrenched in public debate—but there has been little discussion of what we can do but despair. According to the distinguished economist Anthony Atkinson, however, we can do much more than skeptics imagine. Atkinson has long been at the forefront of research on inequality, and brings his theoretical and practical experience to bear on its diverse problems. He presents a comprehensive set of policies that could bring about a genuine shift in the distribution of income in developed countries.

Pbk | 400pp | 9780674979789 | 2018.02 Harvard University Press | A$39.99 | NZ$48.99 235x156mm | USA

Reverse Mathematics: Proofs from the Inside OutJOHN STILLWELLThis book presents reverse mathematics to a general mathematical audience for the first time. Reverse mathematics is a new field that answers some old questions. In the two thousand years that mathematicians have been deriving theorems from axioms, it has often been asked: which axioms are needed to prove a given theorem? Only in the last two hundred years have some of these questions been answered, and only in the last forty years has a systematic approach been developed. In Reverse Mathematics, John Stillwell gives a representative view of this field, emphasising basic analysis - finding the ‘right axioms’ to prove fundamental theorems - and giving a novel approach to logic.

Hbk | 200pp | 9780691177175 | 2017.12 Princeton University Press | A$44.99 | NZ$53.99 235x152mm | USA

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