Norma HuibregtseMarketing and Social Media Strategist

CaptivatedCustomers.com

Profiles That Profiles That Mean Business Mean Business

LinkedIn Metrics

• Top Professional Social Networking Site – 290 Million

• Highest Profile Rank on Google

• 35% are Women

• 73% with college degrees & above

• 32% make over $100,000/year Source: LinkedIn.com,

BrandYourself.com,Quantcast.com

LinkedIn’s Power

• Generate leads

• Position yourself as subject matter expert

• Find new clients or employees

• Drive traffic to website

• Sell products

• Promote Events

TRUE or FALSE

Having a profile picture is important.

TRUE or FALSE

The completion status of my profile doesn’t affect search results.

TRUE or FALSE

LinkedIn shows me how many people viewed my profile.

TRUE or FALSE

Having 20-30 Keywords throughout my profile will get more views.

TRUE or FALSE

It is best to write your Profile Summary in 3rd Person.

Lead Generating Profile

100% Complete and Visible Profile Strategic use of Keywords Use of Multimedia – Video, PDFs Recommendation & Endorsement rich Connections – Quantity and Quality Update often

Your Profile

Does Your Profile Look Like This?

Your Profile

Or this?

Complete Profile

100% Complete Profile =“All Star”

Review Your Settings

Customize Your URL

Default: www. linkedin.com/pub/13/3245/543

Change to: linkedin.com/in/firstandlastname

Grow Connections

1) Use Linkedin Contacts Importer

2) Everyone you meet networking

3) Clients, Colleagues, Social

Customize Web Links

•Website Page•Blog•Facebook •Email Capture•RSS Feed•Portfolio

Selecting Keywords

Keywords should reflect what your potential clients would search for to find you.

1) Headline

2) Current

3) Past

4) Summary

5) Specialties

6) Skills

7) Interests

Keyword Placement

Add Multimedia

• Presentations• Docs• Images

Get Recommended

• Recommendations

• Skills & Expertise Endorsements

Join Groups

Update Your Status

DO’s

•Provide interesting content•Engage with status updates •Update several times a week

DONT’S

•Stay away from selling•Avoid SPAMMING others•Don’t ignore emails/connections

Lead Generating Profile

100% Complete and Visible Profile Strategic use of Keywords Use of Multimedia – Video, PDFs Recommendation & Endorsement rich Connections – Quantity and Quality Update often

Questions

Contact Information

Norma Huibregtse

Linkedin.com/in/theloyaltylady

Email: norma@captivatedcustomers.com

Phone: (480) 694-6940