E-Summit: Writing Powerful LinkedIn Profiles with …...E-Summit: Writing Powerful LinkedIn Profiles...

E-Summit: Writing Powerful LinkedIn Profiles with Personality

Handouts

Brought to You by

The Resume Writing Academy www.resumewritingacademy.com

and

Career Thought Leaders Consortium www.careerthoughtleaders.com

Marie Zimenoff

With Special Guest

Melanie Lenci

June 26, 2015

http://www.resumewritingacademy.com/

http://www.careerthoughtleaders.com/

RWA E-Summit: Writing Powerful LinkedIn Profiles © 2015 Marie Zimenoff & Melanie Lenci •

Getting Started Ask questions via the Chat Box. We love questions and will answer them all! Please use the chat box for questions related to the program and not technical support questions or comments. We cannot assist you with technical issues while we are teaching the program. If you need technical support, please contact [email protected]. She is standing by to assist and will do whatever she can to help you. If you lose audio during the program, please be patient as it normally comes back quite quickly. The most common reason for lost audio is temporary loss of an Internet connection or lack of Internet speed, nothing controlled on our end. As noted, it usually fixes itself. And remember – you always have access to the audio recording, so you can go back and listen to any segments you might have missed.

Today’s Program

LinkedIn and Job Search

How LinkedIn Recruiter Changed Recruiting (Page 3)

The New “Dating Game” – The Challenge for the Unemployed (Page 3)

Employer Branding – The Good News for “Stealth” Job Seekers (Page 4)

Story & Personality Reign Supreme (Page 5)

More Keys to Magnetic Profiles

Visual Appeal – Backgrounds (Page 10)

3D Profiles – The New Behavioral Interview (Page 11)

Special Characters for Stand-Out Formatting (Page 12)

Content with Personality (Page 13)

Search Engine Optimization (Page 16)

LinkedIn Profile Limits (Page 17)

LinkedIn Profile Writing Strategies

Be Strategic with Sections (Page 18)

Connect Employed Job Seekers to Current Company (Page 23)

Tell Success Stories for Career Advancement (Page 27)

Position Unemployed Clients as Stars (Page 31)

Bridge the Gap for Career Changers (Page 38)

Logistics (Page 45), Follow-Up Actions (Page 52) & Bonus Samples (Page 53)

mailto:[email protected]


LinkedIn and Job Search

How LinkedIn Recruiter Changed Recruiting LinkedIn still claims the spot as world’s largest professional network with more than 364 million members in 200+ countries and territories. LinkedIn is currently available in 24 languages.

A Note about LinkedIn “Accolades” If you received a notification about how frequently your profile was viewed in 2014:

If in the top 1%: you are in the company of 3.5 million other members in the top 1%

If in the top 5%: 18 million other members

LinkedIn & Recruiting (from 2014 Jobvite Survey) A survey of 1,800+ recruiters and HR pros reveals:

93% of recruiters use/plan to use social networks

LinkedIn accounts for 79% successful social media hires; 73% of recruiters have hired via social media

Resources: Cliff Notes on LinkedIn’s 2015 Global Recruiting Trends

LinkedIn’s Importance to Business on the Rise LinkedIn Demographics Jobvite’s 2014 Social Recruiting Survey Highlights LinkedIn Recruiter Article Get a Sneak Peak of LinkedIn Recruiter with FAVAR Training

The New “Dating Game” – The Challenge for the Unemployed Junior high is back; are your clients ready? Data is mixed, but the resounding opinion is still that passive candidates are more valuable.

Do 51% of companies really prefer active candidates?

Are passive candidates 1/3 more likely than active candidates to “desire challenging work” and to “make an impact”?

Resources: Career Builder Hiring Behavior Study Power of the Passive Candidate Passive is Positive Demand Doesn’t Meet Supply Companies are Chasing the Wrong Hires

http://booleanblackbelt.com/2015/01/insights-from-linkedins-2015-global-recruiting-trends/

http://www.businessinsider.com/demographic-data-and-social-media-2014-2

https://press.linkedin.com/about-linkedin

http://www.adweek.com/socialtimes/jobvite-seventh-annual-social-recruiting-survey/438517

http://www.wired.com/2013/04/the-real-reason-you-should-care-about-linkedin/

https://xh151.isrefer.com/go/FAVARPRO/CTL/

http://careerbuildercommunications.com/candidatebehavior/

http://www.socialmediasearch.co.uk/2015/04/power-passive-candidate-recruiters-source-online/

http://www.jobvite.com/blog/passive-positive/

http://www.skilledup.com/insights/demand-doesnt-meet-supply-recruiting-passive-candidates

http://blogs.wsj.com/atwork/2015/06/10/companies-may-be-chasing-the-wrong-hires/


Employer Branding – The Good News for “Stealth” Job Seekers Employees have quickly all become talent agents, marketing arms, and brand ambassadors for companies.

83% of global recruiting leaders say employer branding is critical to ability to hire top talent

66% of people trust a company’s employees more than any other stakeholder

Resources:

Why Smart Companies Want Their Employees to Be Social Media Superstars LinkedIn Employer Brand Playbook LinkedIn’s Crusade to Fix Employer Brand Win the Talent War by Getting All Your People Using LinkedIn

JAMES McELVOY HEADLINE Vice President, Environmental Health Safety – Operations Leadership | Risk Management | Business Growth

PROFILE SUMMARY

When the leading energy exploration and production companies partner with Noble Energy, they can trust in our ability to deliver services with operations efficiency performance transparency, and minimal incidents. With more than 17 years of leadership experience in operations and risk management, I have had the opportunity to strengthen or develop policies, programs, and systems that transform organizations. I have a reputation for integrating safety in operations, transforming the stereotypically siloed approach to improve outcomes for businesses, customers, and individual employees. As Vice President of Environmental Health Safety at Noble Energy, strengthening operations has been key to supporting and driving rapid business growth. I have set the vision for these initiatives as part of the leadership team, manifesting change aligned with the company vision, customer needs, and regulations. My greatest successes are the efficiencies realized by alliances made across operational departments, the talented teams I have had the opportunity to lead, innovative training programs developed with these teams, and the risk management systems that saved millions in operational costs. The team at Noble Energy is growing as is their reach within the energy industry. We are creating and realizing our vision to continue as a leader in oilfield surface drilling, site construction, and related services. If you want to be part of making that vision a reality, you can learn more about Noble Energy at www.nobleenergy.com Sample submitted by Marie Zimenoff

http://talent.linkedin.com/blog/index.php/2015/06/why-smart-companies-want-their-employees-to-be-social-media-superstars

http://talent.linkedin.com/blog/index.php/2015/06/why-smart-companies-want-their-employees-to-be-social-media-superstars

http://www.slideshare.net/asolty/linkedin-employer-brand-playbook-16788709

http://www.forbes.com/sites/georgeanders/2012/10/10/linkedins-newest-crusade-fix-that-employer-brand/

http://www.forbes.com/sites/williamarruda/2015/04/07/to-boost-your-employer-brand-get-all-your-employees-on-linkedin/

http://www.forbes.com/sites/williamarruda/2015/04/07/to-boost-your-employer-brand-get-all-your-employees-on-linkedin/


Story & Personality Reign Supreme in the Land of Content Overload

WESLEY JAMISON HEADLINE

►Feature Producer ►Line Producer ►Field Producer

PROFILE SUMMARY

After starting out as a green PA, I not only earned my producer’s stripes, but went on to thrive for 17+ years within one of the most distinct Fortune 500 integrated media organizations in the world. Learning from sports and entertainment execs who built a conglomerate renowned for ►creating 7 hours of original content ►broadcast 52 weeks a year to ►650M+ households in ►170+ countries and ►35 languages conditioned me to remain (and keep my crew) calm and cool under pressure, shutting out distractions to deliver nothing short of perfection within crazy-short timeframes. Sure, I had to dodge the occasional chair while producing storyline-driven, scripted, and choreographed segments that helped draw record television audiences and transformed events into destinations, but when you have the skills to manage the myriad of things that had to be dealt with to pull off top-notch WWE productions day in and day out, you know you can handle pretty much any challenge the adrenaline-pumping world of TV can throw at you. Like the athletic talent I frequently profiled, I too live light on my feet: ► Nimble when adjusting to location and storyline changes at a moment's notice. ► Quick and clear when communicating changes to ensure that every member of the talent and production teams are on the same page. ► Vigilant when making recommendations regarding talent direction, camera, lighting, sound, location and content if initial delivery misses the desired “ah-ha” mark. Considering my far-flung experience in and with production roles, formats, technologies, networks, sports franchises, events, athletes and celebrities of all kinds, I'd welcome your email or call to talk about how I might help your enterprise realize its production vision. Specialties: • Pre- & Post-Production • Crew Direction • Brand Reinforcement • Editorial Decision Making • Pre-Tapes • Live Action Shots • Talent Profiles • Interviews • Scripted Vignettes

• Sizzle Reels


EXPERIENCE

Stage Manager / Floor Manager / Producer / Field Producer Freelance @ LazyJ Productions April 2010 – Present (5 years 1 month) Rapid Crew & Environment Adaptation • Team Support or Leadership (depending on the job) ====================================================================== On occasions when my full-time production schedule with WWE or the Back9Network provided a breather, I'd take on freelance assignments for LazyJ Productions. I love the variety, so this is something I continue to take advantage of while seeking out my next full-time production perfect fit. ► Without hesitation, I jump right in to get up to speed on assignment details for various media organizations, networks and events, including the NFL’s draft programming, MLS matches, The Golf Channel’s 4-day coverage of the PGA’s event, The Barclays, and several NBC Sports Network events, from horse racing, to the NYRR Millrose Games, to the Pro Bull Riding (PBR) tour.

Line Producer BACK9NETWORK, Inc. September 2014 – January 2015 (5 months) Segment Planning • Story Development • Newscast “Blocking” • Post Production ============================================================= Being used to a never-a-dull-moment vibe and somewhat constant change over my 18 years at WWE, I was thrilled when the Back9Network hired me to help launch their flagship daily sports lifestyle program. Not even a 5-hour daily round trip commute could dull my enthusiasm for the amazing group of entertainment pros I had the chance to lead and collaborate with while learning and taking on a brand new role as line producer. ► After initially being hired as a producer, I quickly took the lead on orchestrating every aspect of what touches a viewers’ eyes and ears as Line Producer for "The Turn," the startup’s flagship hour of golf debate, culture, and entertainment. ► As an integral part of the network’s launch, I established the daily golf lifestyle program’s 6-segment format and developed original stories from ideas to air, including guiding writers to create scripts and interview questions, sourcing and coordinating guest appearances, and guiding talent to deliver original programming 5 days a week. ► By unifying the efforts of an all-star team of producers, segment producers, 2 associate producers (APs), and 2 production assistants (PAs), I ensured that live-to-tape field and studio takes were produced and packaged perfectly to fill 44 minutes of content each and every weekday. ► I also saw to every tiny detail while directing APs and the technical team in the control room, working with AVID editors on postproduction of taped segments, deciding how to best fill or kill time, choosing graphical elements and effects, and putting together out-of-show teasers. (And the list goes on and on…) NOTE: Though common startup setbacks led the network to cease production of "The Turn," the chance to step into a new production role and work alongside some terrifically talented people made this experience priceless. Producer WWE 1997 – August 2014 (17 years) Feature Production • Storytelling • Super-Sized, Sweaty Man (or Woman) Sidestepping ==================================================================


After stepping into the ring as a green PA, I rapidly moved up to working side by side with everyone's favorite hands-on chairman and CEO Vince McMahon, executing his creative vision while producing live and pre-taped interviews and vignettes and specializing in the production of the riveting, storyline-driven, scripted, and choreographed “out of ring” segments we all know and love. With my hands in nearly every facet of live pre- and post-television production during my tenure as producer, I worked with some of the industry’s best to help produce 7 hours of original programming each week, including: ► Record-setting monthly pay-per-view (PPV) events like "WrestleMania" (the Super Bowl of wrestling), which topped 1.3M PPV buys and $72M in ticket and PPV sales and was broadcast to 105 countries in 20 languages. ► The network’s flagship program and the longest-running weekly episodic program in the US, "Raw," a 3-hour primetime program with 1K+ original episodes (that’s more than Lassie, people). ► One of Syfy’s most-watched shows and the 2nd-longest running weekly episodic program in the US, the 2-hour primetime "SmackDown" – broadcast from 162 arenas across 147 cities in 7 countries since its inception. ► "Main Event," which initially aired on broadcast TV before being shifted to internet broadcast on Hulu+. ► Blocking live and taped scenes and working with AVID editors to perfect postproduction outputs for the 1-hour, voiceover-rich weekly recap series lasting 6 seasons, "Superstars." ► And during it all, I maintained constant communication with executive producers, line producers, and directors, delegating and following up with my team of 3 ENG (electronic news gathering) crews and 2 stage managers to ensure productions met the CEO’s vision and level of perfection within his timeframe (i.e. now).

Sample submitted by Melanie Lenci

HENRY MADISON HEADLINE Your Tax Hero | Conquering IRS, State & Local Audits | Protecting Resources & Assets | Securing Your Future

PROFILE SUMMARY

I’m the kind of tax man you want to meet. Most people shudder at the mention of taxes, but when you’ve got me in your corner, you can rest easy. Your hard earned money will stay with you, your family, your business, and your priorities rather than go to the seemingly incessant demands of every level of government taxation. In 2014, my knowledge allowed clients to recover >$600K in tax savings. PERSONAL WEALTH PROTECTION Although it’s true that my team picks up the pace during tax season, we work on your behalf throughout the year.

$ Does your retirement plan account for all tax implications? Do you know how to anticipate changes in your allowable deductions as your income shifts during retirement or semi-retirement?

$ Are you confident that your assets with transfer seamlessly and quickly to your family via your estate planning and will your beneficiaries will understand their tax liability when the time comes? With my team and me by their side, you can be certain that they will.

PARTNERSHIPS AND CORPORATIONS As with personal tax considerations, business tax questions surface in every season, and the financial success of your business is paramount as I advise you on best practices of taxation.


$ If you are contacted by the IRS about an assessment or levy, are you prepared with the documentation and strategy to address any issue that arises?

$ The nuances of distributive shares can derail even the most brilliant business owner. Wouldn’t you rather use your energy and time for business operations and leave tax questions to experts like me?

NOT-FOR-PROFIT ORGANIZATIONS Maintaining a tax exempt status requires diligence and precision, and my team and I bring those qualities to the table with every client. If you’re ready to increase your bottom line and release yourself from the panic every time you hear the words “taxes” and “IRS,” we need to connect. Send me an invitation so I can relieve you of tax-related stress.

EXPERIENCE

Tax Partner | CPA | Tax Advisor to Business Owners | Tax, Estate & Audit Specialist Fields & Lenci CPAs June 1993 – Present (22 years) How do you know if your company – and you personally – are in compliance with all federal, state, and local tax regulations? Are you 100% certain that you’re maximizing your exemptions and allocating your money to match your priorities? If we’re working together, you can be confident that you’re covered on both of these fronts. My team and I know the nuances for every entity you could imagine, including:

$ Corporations $ Partnerships $ LLCs $ S Corporations $ Individuals $ Fiduciaries $ Exempt Organizations $ Estates $ Gifts

Our clients include varied industries, and even if you don’t see yours represented here, you can be certain that we’re already familiar with it or we’ll become familiar quickly:

$ Real estate development $ Construction $ Professional services $ Property management $ Manufacturing $ Not-for-profit organizations $ Fiduciaries $ Farming and agriculture

$ Healthcare supply $ Investment

Whether your needs are routine or sudden crises, we’re ready to tackle them. Work with us for:

$ Research $ Documentation $ Tax returns $ Accounting methods $ Inventory $ Net operating loss $ Tax shelter disclosures $ Transactions $ Legal entity structures $ Audits, including IRS, state, and local (particularly Orange County) $ Membership elections, small and large


You can approach me about any tax or financial issue you face. My even temperament instills well-earned confidence, and the depth of my knowledge saves my clients money year after year. We’ll address both your immediate needs and advise you to protect your assets and allocate your financial resources to align with your projected growth. Tax Staff | Income Tax Return Specialist | Audit Expert Fields & Lenci CPAs June 1993 – June 1998 (5 years) The mechanics of preparing intricate income tax returns for both individuals and business entities established the foundation of my knowledge base. Whether my clients brought seemingly simple returns to me or, in the era before automation and electronic record keeping, toted in a box full of unorganized receipts, I saved them hours of struggle, streamlined their processes, and ensured their savings were maximized. My auditing expertise started during this phase of my career. The financial statements that I prepared provided the precise details that each requestor needed. They emphasized simplicity, ease of reading, and absolute accuracy.

VOLUNTEER EXPERIENCE & CAUSES Vice President, Communications Denver High Football Boosters June 2011 – Present (4 years) I started volunteering in the role to support my son’s involvement on the team, and it’s been a great way for us to spend time together. Details about this fine team are at www.denverhighfootball.org. Parks & Recreation Commissioner City of Arvada June 2012 – Present (3 years) I serve in an advisory capacity to the Mayor and City Council regarding parks, recreation, parkways, and street trees. It’s important for me to contribute to my community through this role.

Sample submitted by Maggie Graham


More Keys to Magnetic Profiles

Visual Appeal – Backgrounds (1400 x 425 pixels; 4 MB max)

Resources: https://pixabay.com/ – 410,000+ free photos, vectors, and art illustrations Living Your Brand Color – How to choose a color for your client’s profile Create a Brilliant Background – Includes a link for your client to get a free background from Reach Personal Branding How to Rock Your LinkedIn Background Photo – Links to sites with free photos

HEADLINE Technical Visionary + Product Innovation Enthusiast = Patented Software Designer & Developer

https://pixabay.com/

https://www.linkedin.com/pulse/living-your-brand-color-susan-chritton

http://www.forbes.com/sites/williamarruda/2014/11/09/5-easy-ways-to-create-a-brilliant-background-for-your-linkedin-profile/

http://resumerelief.com/blog/post.php?s=2014-10-29-how-to-rock-out-your-linkedin-background-photo


3D Profiles – The New Behavioral Interview

Examples: PDF/JPG Resumes

Graphics/Infographics

White Papers/Articles/Publications/Dissertations

Slideshares

Awards

Certifications

Video

Fictionalized Dashboards

Podcasts

Blog Posts

Link to Company Newsletter

Resources: How to Add Media Adding Videos, Photos & Links

http://www.cio.com/article/2386117/consumer-technology/how-to-add-video--images-to-your-linkedin-profile.html

http://www.bruceclay.com/blog/linkedin-rich-media-questions-answered/


Special Characters for Stand-Out Formatting

WWW.ALT-CODES.NET

Common Symbols:

► ◄ ▲ ▼ ★ ♦ ◘ ☆ ■ □ ▪ ◊ ● ▌▄ ◘ ♫ ♥ ^ √ ! ! ? # ™ © ® @ $ # +

Lines:

☲☲☲☲☲☲☲☲☲☲☲ ▄▀▄▀▄▀▄▀▄▀▄▀▄▀▄▀▄ ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ ▓▒░▓▒░▓▒░▓▒░▓▒░▓▒░

Resources: LinkedIn Formatting Basics More Great Ideas for Special Characters Symbols for Your Profile Copy Characters

http://www.alt-codes.net/

http://www.linkedin-makeover.com/2014/04/30/bold-italicize-format-text-linkedin/

http://www.linkedin-makeover.com/2012/06/28/linkedin-profile-bullets-symbols/

https://www.getlinkedinnow.com/symbols_for_your_linkedin_profile_2

careerthoughtleaders.com


Content with Personality Why did you get in to this line of work? What drew you to it? Take me back to the beginning of your fascination with ______ (bugs, helping people, airplanes, etc.).

What do you take pride in at work? What do you want to be known for?

Why are you good at what you do? How do you do things differently than your peers?

Who has contributed to your story the most? Coworkers? That one teacher in middle school? What lesson did you learn from them?

What have you overcome to get to where you are today?

What about you would most people at work not know? What would surprise them?

Do you have a hobby or something that occupies your time outside of work (playing tennis, building models, etc.)? How does that contribute to who you are or what is it an outlet for?

What gets you up in the morning? What motivates you?

What do you lose track of time while doing? When do you feel the most alive at work? Outside of work?

What have others told you are your natural talents or gifts?

Do you have a mantra? What is your _________ (leadership/teaching) philosophy? How do you see the world?

What causes are you passionate about (i.e. hunger, peace, homelessness)?

What would other people say are your strengths? What do they ask for your advice on?

What award, recognition, or promotion are you most proud of? Why?

Who do you admire? What qualities do you admire about them?

GREGORY PIKE HEADLINE General Counsel / Corporate Attorney » Business Startup/Development » Mergers & Acquisitions (M&A) » Project Management

PROFILE SUMMARY

In my sports car, pedal to the floorboards, is where I spend my Sunday afternoons. This isn’t what you expected from your stereotypical risk-adverse corporate lawyer? Well, keep reading, because nothing about my career is conventional. Where my colleagues might be paralyzed, I find high pressure situations fun and exciting. »»I thrive in the challenge and discovery of diving in to the unknown to solve problems, dealing with crazy deadlines, and getting deals done while balancing legal choices and business outcomes. My career left the traditional corporate law track when I moved to Taipei to help Smith Kline Hewlett Strauss & Field LLP launch a new office. »»In addition to my entry into a new culture, the challenges of providing research at a moment’s notice to support potential client meetings and learning new bodies of law to get deals done started me down a more enterprising road.


As the founder and legal counsel for Protracts, LLC, this ability to take calculated risk and translate business into law and law into business has been critical to startup operations. From identifying the business opportunity to writing license and non-competition agreements, I have provided a strong foundation for business growth. When I’m not flying down the highway or providing counsel for M&A and other transactions within enterprising businesses, you can find me at the San Francisco Museum. Something about art gets me out of the rational mindset and provides balance. If you are in the area and have never been, you should go! »»I’m drawn to the nexus between business and law and look forward to connecting with others that share this fascination or are navigating its complexities. Industry Experience: Utilities | Media/Entertainment | Technology | Energy | Asset Management

EXPERIENCE Counsel & Founder Protracts, LLC 2014 – Present (1 year) As I poured over yet another few hundred contracts for an M&A deal, looking for the same terms over and over again, something hit me – this process was ripe for artificial intelligence. »»I am not a programmer, but I learned the language and coded a program to read through thousands of contracts and answer preset questions for M&A due diligence. »»I am not a salesperson, but I went out and developed relationships with top law firms and the American Bar Association to win business. Then I used my legal expertise to protect the business during these sales with software and non-competition agreements and during a merger with a machine-learning startup. Associate, Corporate Group Smith Kline Hewlett Strauss & Field LLP 2009 – 2014 (5 years) This started out as your typical corporate law firm associate job, with interesting assignments: »serving as primary client contact during a $500M follow-on investment in a global asset management firm »handling high volume debt securities transactions for a large investor-owned utility system in the U.S. »earning insurance business to represent a global insurance enterprise in the sale of commercial excess and specialty lines business »finalizing a merger agreement for 2 NASDAQ-listed providers of broadband satellite networks When someone asked if I was would open the office in Taipei with a few partners, I was immediately interested, and thrilled when I got the call to go even though it was less than 24 hours before takeoff. This changed the trajectory of my career, bringing new challenges in supporting business development as one of 4 in the office, interacting heavily with corporate clients and leading international teams to deliver results: »»controlling liability and negotiating purchase during $1.04B acquisition of 2 gas utilities by a public utility holding company »»providing counsel to a board of director’s special committee during a proposed going private transaction for a leading producer of biodiesel and related products in China »»coordinating US and London teams during asset management firm provision of $275M in new 6-year mezzanine debt and equity funding to a prominent film production company Research Assistant, Professor Calvin Klein New York University Law School 2009 (1 year)


Conducted research for a journal article published in the UC Davis Law Review (December 2010) and an amicus brief Professor Klein wrote for the Fall 2009 term of the Supreme Court of the United States. Legal Assistant, Project Finance and Leasing Group Pinkerton & John LLP 2007 – 2009 (2 years) Billed 2000+ hours in 12 months, working with partners and associates on pre- and post-closing matters for project finance transactions. Coordinated and ran in-office closings, liaised with clients, opposing counsel, and other parties. →Drafted operative agreements and corporate documents for aircraft finance deals worth up to $50M. →Perfected client security in large transactions, drafting UCC faceplates and exhibits. Legal Assistant Justin Janson LLP 2006 – 2007 (1 year) Assisted attorney within small firm representing high profile clients including hip hop producers and artists. EDUCATION Juris Doctor 2009 New York University Law School Bachelor of Arts, Political Science 2003 Stanford University VOLUNTEER & CAUSES Director’s Circle Member 2011 – Present San Francisco Museum

Sample submitted by Marie Zimenoff

Resources for Gathering Great Content: Resume Writers’ Secret Room Resume Writers’ Digest Reach Personal Branding (360°Reach™, Social Branding Program)

http://www.resumewritingacademy.com/secret_room.php

http://www.resumewritersdigest.com/

http://www.reachpersonalbranding.com/


Search Engine Optimization (SEO) When your client has relevant experience: Incorporate appropriate keywords naturally into all sections of the LinkedIn profile. When your client does not have relevant experience: Find creative (yet honest and legitimate) ways to use the right keywords to be found in a search for target positions and to position your client as knowledgeable about the field or industry.

EXAMPLE: Headline Honors Graduate Seeking Professional Opportunity in Retail Sales & CRM

EXAMPLE: Summary Honors Graduate from Loyola University with a BS Degree in Business Administration, Minor in Marketing, and 4.0 GPA. Completed more than 40 coursework hours in Sales, Marketing, Retail Operations, Customer Service, and Product Management in preparation for professional career in Retail Sales Management. (Summary then continues with more info about extracurricular activities, work experience, volunteerism, leadership – whatever is most relevant to client’s goal.) Load the Skills section with skills that fit your candidate’s job aim. Be as specific as possible! You can delete skills even if they have been endorsed for them, and you can re-order the skills (you don’t have to let them be organized by the number of endorsements). If they get the opportunity to draft recommendations for those who will write recommendations for them, start with key words instead of how they know the person.

Where to Find Keywords: Job Postings – Indeed.com or LinkedIn.com

Company Websites (Mission, Vision, Values)

Competitor/Colleague LinkedIn Profiles

Thought Leader Blogs

Performance Evaluations

Industry/Professional Association Websites

Industry Conferences – Presentation Titles, Speaker Titles, Industry Buzzwords

O*Net (http://www.onetonline.org)


LinkedIn Profile Field Limits

Compiled by Jason Alba, January 2013; Updated by Resume Writing Academy, June 2015

ALL COUNTS INCLUDE: spaces, commas, periods, letters, special characters, and returns (count as one character)

First Name: 20 characters

Last Name: 40 characters

Professional Headline: 120 characters

Custom/Vanity URL: 30 characters

Website (OTHER option): 30 characters

Rich Media Item Titles: 255 characters

Rich Media Descriptions: 500 characters

Summary: 2000 characters

Specialties Section: Legacy – can’t edit, delete. If you merge with summary,

you have to trim so combined total is under 2000

characters

Experience

Company Name: 100 characters

Job Title Name: 100 characters

Location: 80 characters (this shows up after the dates... great place to

put more branding/value prop)

Description: 1500 characters

Interests (become hyperlinks in a weird way): 1000 characters

Advice for Contacting: 2000 characters

Education Description: 1000 characters

Project Description: 2000 characters (doesn’t all show until you click for more)

To see some creative uses of some of these fields (like Location), check out Jason’s Profile:

www.LinkedIn.com/in/JasonAlba.

http://www.linkedin.com/in/JasonAlba


LinkedIn Profile Writing Strategies

Be Strategic with Sections

RESHMA MEDHEKAR HEADLINE Technical Visionary + Product Innovation Enthusiast = Patented Software Designer & Developer

PROFILE SUMMARY Technical Strategy Mastermind with a Master’s in Mathematics =============================================== 11+ years of technical know-how and leadership—combined with a bent for envisioning and building first-of-their-kind solutions that enhance the user experience—have led to:

► one patent

► multiple industry awards

► team member, employer, and customer appreciation and glee

► a burning desire to play a major part in creating the next big innovation

As a technical expert with the statistical acumen and business sense to drive product and profit goals and strategies for:

► a financial powerhouse

► a gigantic consulting firm

► a basement-based startup

► a technology household name

…I not only know how to innovate, but I know how to unite experts and amateurs across functions to develop software and systems that forever change the way business is done. As a champion of the user experience, I’ve worn many hats during my career, including: VP of Engineering • CTO • Tech Startup Co-Founder Interface Specialist • Programmer Analyst • Customer Analyst Program & Database Performance Analyst • Senior Software Architect • Consultant My pioneering spirit and constant looking ahead have helped me create solutions that answered immediate needs and future demands for employers and clients: NASA • MIT • Lotus • Symantec • Buy.com • CheapTickets Johnson & Johnson • The City of Austin • Lucent • DuPont • IBM Home Depot • Champion • Morgan Stanley • Portland General Electric After taking some time for the most important job in the world, raising my daughter, I’m ready to help you increase productivity and gain market share while wowing your end users. I get my kicks through: • Application Design, Development & Integration • Advanced Mathematical Modeling & Analysis • Consumer-Facing Algorithms & Applications • Database, Software & System Optimization • Technical & Analytical Team Leadership • Cross-Functional Team Unification • Project Management & Motivation


EDUCATION San Diego State University Master of Science (MS) in Mathematics 2012 – 2015 Thesis: Hittingtime and PageRank Summary: With personal preferences and social trends influencing content consumption and online shopping across markets and business segments, explored how Google’s PageRank, an algorithm used to rank web content in Google’s search engine results, can be applied to compute personal use and social trends within any multiple domain network. Activities and Societies: Collaborated with exceptional professors and students within the Department of Mathematics and Statistics.

SKILLS IT Solutions, Software Design, Software Development, Cross-functional Team Leadership, Product Innovation, Big-picture Thinking, Customer Engagement, Mathematical Modeling, Algorithm Optimization, Product Design, Product Management, Software Project Management, Cross-platform Development, Software Patents, Award Winner, Mathematical Analysis, Computational Mathematics, Social Trends, Software Solutions, Technology Integration, Information Technology, User Experience Design, Market Research, Mathematical Programming, Algorithm Analysis, CRM Databases, Oracle Applications, Oracle CRM, Data Modeling, Object Oriented Design, Relational Databases, Relational Data Modeling, Requirements Analysis, Microsoft Technologies, HTML, 4GL, Java, DB2, Unix, Windows Server, Oracle, SQL, C++, C#, JavaScript, MySQL, Python, Hadoop

PROJECTS Interact & InteractPro Saw the need, so created the original chat-based customer service tool, Interact, followed by InteractPro. ► HTML and HTTPS-based programs enhanced team communication for customers like NASA, MIT, Lotus, Lucent, Symantec, and DuPont; enabled clients to keep customers on their website by providing visitors one-click access to customer service; and earned status as a Lotus Beacon Award finalist. @Once Service Center Led a team of 35+ engineers to build the evolution of Interact, a Java-based, SSL-secure, Omni channel customer service platform known as @Once Service Center. ► Patented customer engagement optimization/CRM solution introduced retailers to the benefits of profiling their online shoppers and enabled clients like CheapTickets.com, HomeDepot.com, Buy.com, and Champion.com to profit from customer interactions being queried across channels. GroupFocus (IBM Notes’ predecessor) Designed and developed a product that quickly gained market traction, GroupFocus (IBM Notes’ predecessor). Solution engaged Lotus Notes newbies through an entertainment-based training experience and earned a Lotus Pioneer Award before being purchased by Lotus Notes.

► Worked side-by-side with one other engineer to build GroupFocus into a collaborative, customizable training

software and program integrated by customers like Lucent, IBM, and DuPont.

Morgan Stanley - Mutual Fund Group's Database Motivated robust data modeling during year-long role as integration go-to and liaison for 85+ pros across 8+ groups to meet Mutual Fund team’s new system achieved objective of enabling traders realtime data access.


► Fostered a culture that encouraged groups to think and act big picture, dissolve group boundaries, think

beyond unit-specific project contributions, and feel empowered by sharing expertise.

► Coordinated system design and evangelized database transformation using 4GL, object-oriented, and

relational techniques while unifying the efforts of teams performing the business analysis, research, engineering, data architecture, testing, quality, performance, documentation, and training project components.

► Advocated and implemented steps to maintain data flexibility while leading interface meetings and simulations.

Integrated Standard Banking System (ISBS) Dedicated 2 years to working with a team of 30+ database, interface, QA and testing pros, creating a robust front end for the Integrated Standard Banking System (ISBS) project, a technology that transformed the way banks did business.

► Extremely proud contributor to ISBS’s flexible architecture and ease of use, as the technology soon became

renowned as the most widely deployed branch automation product in the Indian banking industry.

► Converted notes and conversations into flow charts and data fields, communicated data requirements, wrote

program components, and linked to Oracle.

PATENTS Live Chat Customer Service Solution United States Owned by former employer Issued Created patented live chat technology before using it as the basis for the complete customer engagement optimization/CRM solution, @Once Service Center.

HONORS & AWARDS

Pioneer Award Lotus Led design and development of software solution, training program and Lotus Pioneer Award winner, GroupFocus (IBM Notes’ predecessor). Beacon Award Finalist Lotus Earned Lotus Beacon Award finalist status by creating the original chat-based customer service tool, Interact, followed by InteractPro. VOLUNTEER EXPERIENCE & CAUSES

Volunteer Cityteam 2011 – Present (3 years) | Poverty Alleviation In addition to providing hot meals, safe shelter, showers and clean clothing to San Jose's homeless population, Cityteam provides me with the opportunity to volunteer alongside my teenage daughter, to show her the importance of giving back.


Supporter The Humane Society of the United States 2008 – Present (6 years) | Animal Welfare As the happy owner of 2 dogs, I proudly support an organization that promotes animal welfare and rights. ADDITIONAL INFO Advice for Contacting Reshma Email me if you know of any great opportunities for a math and tech geek like me - [email protected] Sample submitted by Melanie Lenci

PAMELA HARBAUGH HEADLINE

Bringing Enthusiasm & Purpose to Environmental Policies Studies & Future Internship Experiences

SUMMARY

Teaching English in Uganda and Russia, establishing a foundation in memory of a classmate, and volunteering at the Special Olympics have helped me gain a slightly different perspective than many of my peers. This perspective has been helpful in interacting with 3,000+ students in intramural programs at and analyzing the interaction between governmental agencies, policy, and environmental issues in the US during my studies. Of course environmental policy, law, and government budgets are much more complex than we can experience in class. In my next challenge, I hope to get more insight into these issues in the real world. I welcome your suggestions for groups to join, organizations to follow, or reading on environmental policy issues. Better yet, if you have a need for a respectful, diligent intern . . . you can contact me at [email protected]

EDUCATION Bachelor of Arts in Environmental Studies San Jose State University 2015 Relevant Courses & Projects: √ Ecology, Environmental Policy & Land Planning, Renewable Energy √ Researched state policy for wildfire management and invasive/endangered species, examining the connection between budget, regulation, and solutions. √ Argued environmental court cases based on case studies relating to policy and law. √ Activities: Phi Sigma Kappa - Completed 6 hours of community service quarterly.

VOLUNTEER

Teacher – Scholarship Founder – Fundraiser


Special Olympics / Jesse Parsnip Foundation / Children’s Heritage Foundation 2011 – Present (4 years) √ Traveled abroad to teach at Children’s World Foundation in Uganda and at Kargel and Baedeker School in St. Petersburg, Russia. √ Co-founded Jesse Parsnip Foundation, a scholarship program formed in memory of high school classmate, to help community members achieve academic goals. √ Raised $10K+ for Special Olympics as member of Phi Sigma Kappa and $1500 for charity over a 3-month period as leader for school restaurant project. EXPERIENCE Night Supervisor/Office Staff/Personal Assistant San Jose State University Recreational Sports Department 2012 – Present (3 years) I lucked in to the best college job! I get to oversee programs and facilities, serve as main point of contact for office, and work with students trying to schedule activities. While serving all these students, I also coordinate, market, and advertise 10 sports programs and lead projects as senior student staff. √ Asked to handle supervisor’s schedule, answer email correspondence, and conduct research. √ Trusted to audit confidential payroll records and process large cash transactions for club sports team advances and deposits. √ Supervised 3-5 intramural program staff and coordinate communication with 3,000+ participants. √ Contributed to student-led policy development boards and process paperwork for confidential student health expense scholarship requests. Sample submitted by Marie Zimenoff


Connect Employed Job Seekers to Current Company

JUSTIN GRIFFITH HEADLINE Field Sales Manager at Vistaprint

PROFILE SUMMARY

It’s been an awesome creative adventure to represent the #2 supplier within a $20B+ industry over the past 3+ years, designing and putting into motion strategies to consistently expand sales within my $10M territory. Leading a spectacular group of inside reps, creatives, customer service, and product and category development team members is the icing on the cake. While you can often find me on the road delivering presentations, meeting with clients, or working the room to make connections and qualify partnerships at national trade shows or territory conventions, one of my favorite places to be is making magic with my team.

► By inspiring energetic collaborations, we design solutions that meet our clients’ immediate objectives,

ensuring their reach to different generations of buyers while preparing them for upcoming market changes.

► By asking focused questions to understand my clients’ businesses, needs, and brand preferences, we’ve

delivered optimal product and service solutions for companies such as: Hyundai • Crocs • UCLA • ASU • Warner Bros • Disney Comcast • DISH • Rockstar • Nu Skin • Boeing • Microsoft Starbucks • Lowe's • Fusion-io • Jack in the Box • And Many More ► By taking the time to educate our clients on connecting with Millennials by initiating online relationships and

utilizing social media venues such as: Pinterest • LinkedIn • Facebook • Vine • Snapchat …we’re preparing them to cash in on the next generation of buyers.

► And by consistently refreshing and adding to my own expertise through training in:

Go-To-Market Strategies • Competitive Analysis Time Management • Encore Presentation Coaching SalesLogix • Salesforce • Eloqua • New Website Launches Business Reviews • Tradeshow Planning • Social Media Marketing …I maximize my time so I have more to dedicate to developing ROI-focused strategies that enhance my clients’ businesses. EXPERIENCE

Field Sales Manager Vistaprint North America March 2009 – Present (5 years 4 months) I was initially attracted to Vistaprint because I perceived the company to be an innovator in cutting-edge products, business strategy, reputation, and highly qualified sales reps. I was right.


By providing my 2K+ accounts with just the right solution—I’ve consistently met customers’ ROI targets and increased revenue each year by up to 7% (2013) within my $10M, 3-state territory (CO, AZ, and UT).

► Right out of the gate, I was able to ramp up knowledge of Vistaprint’s 10K+ item product line to earn the

2011 Rookie of the Year Award within my initial Southern CA and AZ territory. − I even earned a Supplier of the Year award in 2013 for providing the highest level of service out of 30+ competitors (after just one year with the account).

► And it’s been downright fun to help companies like Boulder Brands and global leaders like American Express

build internal programs that use our products and services to influence their target audiences. − For example, I sourced multiple product options and designed a program that enabled HealthNet to achieve its objective of incentivizing patients. − I earned clients’ trust by working directly with their customers at Crocs, Fusion-io, and DISH. At DISH, I educated the marketing team on trends, statistics and areas that offered the greatest opportunities for sales of their products.

► And while I know the term makes some people cringe, I really am a team player, because by sharing my

expertise while leading sessions on: • Leveraging Salesforce to best serve our clients and maximize account potential; • Using the good, better, best approach to create effective go-to-market strategies; • And delivering power-packed direct-to-consumer presentations and proposals; …I’ve helped strengthen our team of 30+ other outside reps nationwide.

Regional Sales Manager The Magazine Group September 2004 – March 2009 (4 years 7 months) While the company was steadily trimming its sales force during the economic crunch, I rapidly advanced to produce sales volume of $3.2M+ by delivering killer strategies that helped my clients best serve their Fortune 500 customers across the entire 7-state West Coast region (CA, AZ, NV, ID, UT, WA, and OR). ► After I increased sales volume 7% during my 1st year within a 2-state territory, I had to think and act bigger in order to give the 4K+ accounts in my new 7-state region the attention they deserved. − While focusing daily on my top 20 to 30 accounts, I introduced cool programs like the Magazine Group Monday email campaign to provide a weekly touch that ensured each and every account in my territory was attended to and informed. ► By continuously focusing on empowering team members, I fostered an unrivaled culture of success and collaboration within the West Coast team and had the pleasure of witnessing several members overcome challenges and thrive within and beyond their roles. − Being a cheerleader for team collaboration really paid off in 2010, because not only did my team turn around several underperforming accounts, we produced the largest sales increase (12%) out of all territories nationwide (and I earned the Regional Sales Manager of the Year award [not a bad year]). ► With the help of my inside team, we created customized presentations reflecting all 5 brands and provided samples, quotes and proposals to help distributors select the right products at the right price to best reach their clients’ target markets. − We helped companies like Jack in the Box achieve their goal of increasing brand recognition and secured sales of $200K+ by providing retail giants like Lowe’s with the right products to help them stand out as they opened new stores nationwide. ► And by creating my sales plans and agendas months in advance, I was truly able to maximize opportunities for products and services across this behemoth territory.


LANGUAGES

Spanish Professional working proficiency

SKILLS & ENDORSEMENT

Trade Shows, B2B, Corporate Gifts, Advertising Sales, Direct Marketing, Advertising, Sales Presentations, Product Marketing, Account Marketing, Merchandising, Market Planning, Lead Generation, Marketing Strategy, Email Marketing, Direct Mail, Supply Chain, Sales Operations, Brand Development, Selling, Sales, Sales Management, Brand Awareness, Marketing Communications, Business Development, Marketing Management

EDUCATION San Jose State University Bachelor of Arts (B.A.), Sociology 1997 – 2001 Activities and Societies: Sigma Pi Sample submitted by Melanie Lenci

ADAM JONES HEADLINE

Global Solution Center Manager at Hewlett-Packard

PROFILE SUMMARY Create processes, short-circuit circular problems, and influence cross-functional teams to improve customer satisfaction and competitive advantage – these are the challenges I’ve met throughout my career. In my DNA, I am an entrepreneur, from owning a paper route, to a lawn mowing service, to a computer dealership, and then treating every customer and every dollar as if it was mine in every position I hold.

✔I focus on quality and productivity, infuse Lean Six Sigma practices, and facilitate across organizations to

implement high ROI projects. At Hewlett-Packard, I jumped at the opportunity to make a dramatic impact within an organization through my knack to develop processes that work. I gained respect of engineer and service teams quickly by jumping in to diffuse customer problems. My systems approach to visualizing and bringing low-level process steps into reality within the larger system has delivered process improvements and enhanced quality, productivity, and capabilities to enable the performance HP’s customers demand.

✔If you’re looking for a high-performance virtual storage solution, check us out: www.xiostorage.com

If you’re in to ham radios, ride a Harley, or geek out about the latest technologies, we should connect!



ROBERT JOHNSON (Shifting to finance leadership positions – nonprofit or small biz) HEADLINE Vice President, Banking at First Bank

PROFILE SUMMARY Working with purposeful business owners and/or high net worth families and individuals, in pursuing their aspirations and achieving their goals, while building strong relationships, has been the highlight of my 12-year career at First Bank. My clients count on me to help them achieve business and personal goals through understanding, analyzing, advising, and implementing a comprehensive financial plan that includes investment portfolio management, insurance, and banking and credit solutions. In establishing and delivering The Private Bank brand for First Bank, I have proven success in working and leading teams from multiple business lines to exceed client expectations while meeting and exceeding national and regional sales and P&L goals and objectives. If you are interested in learning more about the world class wealth management resources available through First Bank, please connect with me. I look forward to meeting you. An equally rewarding accomplishment has been my involvement in the new Brooklyn Museum. I am honored to have been elected and currently serving as the President of the Board of Directors of the nonprofit partner of the museum. I am especially proud of watching our newly hired Executive Director flourish as the Museum evolves into one of Brooklyn’s brightest community gems. If you haven’t been there, come see us, you will be amazed. I am also a family man who can be found shuttling my sons around town to one of their many activities and events with my wife, Heather.



Tell Success Stories for Career Advancement

EDWARD JACOBS HEADLINE Business Development Leader | Marketing Strategist | Creative Competitor

PROFILE SUMMARY I've felt the thrill of MARKETING & BUILDING BUSINESS since operating my very first lemonade stand. While the scale of the operations under my leadership has increased dramatically over the years, my ENTHUSIASM & PERSISTENCE at being the best that I can possibly be is something I was simply born with. Truly loving what I do is the key to my success generating HEFTY REVENUES across markets and industries. CAREER HIGHLIGHTS: ► Closed a complex 4-year, $40M contract that EXPANDED BUSINESS within a previously untapped sector. ► Produced 20% of startup’s revenue by INTRODUCING the PRODUCT to a broader market. ► Launched and contributed to ventures generating a RETURN ON INVESTMENT as high as 570%. ► Leveraged CHARISMA & QUICK WIT to produce desired results just shy of 100% of the time. Specialties • Regional, National & International Client Management • Market Evaluation, Penetration & Expansion • Competitive Analysis • Strategic Partnerships • Cross-Functional Team Collaboration • New Product Marketing Strategies & Presentations • Mind-Blowing Business Development Plans

EXPERIENCE

Vice President of Business Development FB Corp. 2007 – Present (8 years) Truth be told that I am a direct descendant of the Eddie in Frank & Eddie's Margarita Mix. I'll forever be grateful to my father for providing me the opportunity to have so much fun strengthening his legacy... SUMMARY: At FB Corp. I was instrumental in recapitalizing the company after the loss of the late and great Eddie Jacobs. I developed the concept and wrote and executed a business revitalization plan that leveraged the existing brand to capture opportunity within the organic market. HIGHLIGHTS: • Led turnaround efforts forecasted to produce a 500% increase in sales in 2011. • Reestablished crucial relationships with executives of a leading distributor, National Beverage Corp.; renegotiated favorable terms for an increase in product distribution by 300% over 2 years.


ABOUT FB CORP.: FB Corp. created the recipe for the proprietary, patent-pending blend, Frank & Eddie’s Margarita Mix, a product available on the US market for the past 15 years and currently sold at 50+ retail, on-premise, and online sites. Founding Partner Blarney Stone Irish Pub & Restaurant 2004 – 2010 (6 years) What could be more fun than helping a couple of college buddies open an Irish pub? Becoming the part-owner in their second Irish pub... SUMMARY: With my trusty partners, launched businesses and provided overall company leadership, specifically in the areas of marketing, inventory management, and personnel, to set the foundation for a $4M revenue-generating year in 2010. HIGHLIGHTS: • Key in formulating the business plan that specifically targeted Minnesota based on a strong demographic profile. • Helped raise over $2.6M in debt financing through commercial banks, SBA loans, and private investors. ABOUT BLARNEY STONE: Blarney Stone’s first pub and restaurant opened its doors in 2004 and earned Best of St. Paul Gold awards for 5 consecutive years. Building on that record of success, the partners launched a second establishment in 2007, meriting Minneapolis’s Best New Restaurant recognition in 2008 as well a City of Minneapolis Urban Design award. Founder & VP of Business Development Capital Connection, LLC 2001 – 2004 (3 years) Here I managed to turn a potential investment disaster into a 570% ROI... SUMMARY: After determining an opportune acquisition price we closed the deal on September 7, 2001. Due to the sudden loss of investor interest after September 11, 2001, I rapidly restructured the strategy away from a quick buy/flip to decommissioning and selling majority assets until market conditions improved and the company could demand a more lucid sales price. HIGHLIGHTS: • Inventoried and liquidated equipment located around the world; sold assets within the US and international markets, including $5M in web-based sales. • Oversaw all aspects of equipment upkeep and maintenance and renegotiated favorable terms for $8M+ in Lucent & 3Com lease agreements. • Leveraged technical partnerships and implemented strategy to sell $96K in annual services. • Negotiated the sale of the company to a DC-based firm for a 570% return on investment in April 2004. ABOUT CAPITAL CONNECTION: Formed Capital Connection to purchase the assets of International Wireless from federal bankruptcy court. International Wireless had been a wireless data network start-up with $100M in wireless assets deployed within 12 major US markets.

EDUCATION

Harvard University BA, History & German Studies


Activities and Societies: Harvard Football • Germany Study Abroad

ADDITIONAL INFO

It would be great to hear from you. Feel free to contact me at [email protected]. Sample submitted by Melanie Lenci

RACHEAL ADAMSON HEADLINE

Media, Brand & Emerging Technology Digital Marketing Sales Leader

PROFILE SUMMARY

In digital marketing, you are either leading the pack or falling behind. It is this fear of irrelevance and the drive to deliver solutions for the biggest brands in the world that have kept me seeking the “what’s next” in advertising. I go beyond traditional mediums and messaging strategies to grab attention and resonate with target audiences. The results? - Global Salesperson of the Year for top-100 digital agency 3 years running, averaging 214% of quota - Distinctive separation from my peers and company expectations in generating revenue - Leadership of corporate growth, new operations, and key initiatives - Game-changing Fortune 500 account acquisition: Disney, Home Depot, BP, Burger King, Nestle My favorite moment -- walking in to a company and drinking in their culture, then translating this into digital, social, and mobile strategies. Selling and executing these strategies flows naturally -- I listen, create flawless presentations of solutions, and get the internal team fired up to promote the brand. What really makes me different? Many leaders say they work hard and engage teams; I’ve inspired teams without direct authority to produce insane results that prove it. Most sales people say they are great at relationships; while they are trying to sell packages, I’m closing on solutions. Specialties: Digital Marketing ▪ Brand Activation ▪ Recruitment Advertising ▪ New Account Acquisition ▪ Metrics Business Development ▪ Social Media Management ▪ Mobile Marketing ▪ Enterprise Software and Technology Account Management ▪ Client Relationship Services ▪ Market / Account Penetration ▪ Sales Presentations EXPERIENCE

Vice President, Business Development PMA Global Advertising & Communications 2007 – Present (8 years) As the first outside vendor to present a recruitment marketing solution to TMP, I was oblivious to the CEO’s plans to open a new office in Fort Lauderdale. A year later, I had launched and built Florida into a key office for the only recruitment advertising agency recognized among the top 100 US digital agencies.

☛ Won 85% of branch business, managing $7 million in Fortune 500 accounts including Ryder, Disney, and

Burger King


☛ Global Sales Person of the Year – 2011, 2012, & 2013; President’s Club – 2007 to 2014

This success caught the attention of leadership once again, and I found myself traveling to regions struggling with new business as a subject matter expert in developing and selling metrics-based strategies.

☛ Landed Home Depot in Chicago, Disney in Orlando, and Nabisco in the US and Malaysia

☛ Won all 4 RFPs for BP, bridging teams in Houston and London to build what is now PMA’s 2nd-largest

account My success over the last 9 years has required anticipating emerging technologies, using new methods and mediums to connect clients to their audience, and inspiring project teams to deliver.

☛ Initiated adoption and implementation of social media and proprietary products like SEO, SEO software, web

development, and mobile for clients including ESPN and Walmart

☛ Dropped interview-to-hire ratios, drove higher quality applicants, and increased interest in brands

☛ Executed each engagement by creating global project teams trusted to interact with client audiences across

social mediums Major Accounts Executive / Team Leader Google 2004 – 2007 (3 years) When I was initially hired as one of the first 5 tasked with launching a regional office for this premier digital media company, the sales philosophy focused on cold calling. I convinced my manager to let me go on a sales call, and was the first major account rep to go out and cultivate accounts. The office became the fastest growing office in Google history, and I grew to manage 40 Fortune 500 enterprise accounts with individual P&L and revenue goals.

☛ Tripled business by partnering with agencies to present solutions to AT&T, Cingular, Bell South, Burger King,

and Home Depot

☛ Averaged 110% of quarterly revenue goals consistently; selected among the top 22 of national account

executives; 2005 President’s Club Winner

Managing a multimillion-dollar book of business, I sold cross-functional marketing programs for recruitment advertising targeting media campaigns and search marketing programs.

☛ Achieved ROI metrics such as CPC, CPM, and CPA, selling emerging technology platforms to agencies and

enterprise level clients

☛ Created and implemented national vertical strategy to increase penetration in the healthcare sector

New Business Development Manager Pegasus Solutions, LLC 1996 – 2004 (8 years) Pegasus gave me an opportunity to transition from accounting to grow up professionally in inside sales. Delivering a sales pitch that blew my competition out of the water, I was promoted into outside sales. I generated new business revenue in southeast market and directed several telemarketing campaigns resulting in increased sales.

☛ Increased market share within the travel industry, managing unique marketing programs with international

airlines

☛ Ranked 2nd in US market, producing and promoting annual product-showcase attracting 250+ customers

☛ Earned Mark of Leadership Award and Excellence Award in Strategic Sales



Position Unemployed Clients as Stars

MARK HOLMES HEADLINE Senior Account Executive & Sales Manager

PROFILE SUMMARY

The constant push to close more sales with fewer resources wears on some sales professionals; I thrive on it. WHAT DO I DO? Cultivate top-performing sales talent and prospect, market, and sell products/services, blazing a trail of success across diverse industries including construction materials, insurance/financial products, and leading-edge technology solutions. HOW DO I DO IT? By analyzing sales data, defining processes, and using technology, I build on successes to work more efficiently -- outpacing other sales teams. I coach my teams to pay attention to customer needs, allowing them to uncover solutions that best serve customers while aligning with business goals. THE BOTTOM LINE . . . I DELIVER.

☆ Closed more accounts than 30 representatives within 2 years in the technology sales industry

☆ Developed top-ranking sales professionals and regional sales managers

☆ Penetrated Fortune 100, 200, and 500 accounts while representing startup and multimillion-dollar companies

☆ Motivated team to increase sales 14-30% year over year across 3-state region

☆ ☆ (Follow the stars throughout my profile to see all the proof you need) ☆ ☆

WHAT’S NEXT? I am looking for my next opportunity to deliver results as an account representative or sales manager in technology/software companies or professional services organizations. Does it sound like we should meet? Give me a call at 845.862.5844 or email [email protected]

▄▀▄▀▄▀▄▀▄▀▄▀▄▀▄▀▄▀▄▀▄▀▄▀▄▀▄▀▄▀▄▀▄▀▄

SPECIALTIES: Sales: C-Level Prospecting & Sales Presentations, New Business Development, Proposal Development, Sales & Marketing Strategy, Pipeline Development, Relationship Building, Consultative Selling Management: Sales Team Management, Territory Management, Hiring, Coaching & Training, Data Analysis & Forecasting, Regional Management, Sales Management, Project Management, Strategic Partnership Development, Process Improvement Technology: Salesforce.com & MS Office (Excel, Word, PowerPoint)

EXPERIENCE Senior Sales Executive Interstate Communications 2012 – 2014 (2 years)

☆ Closed 85 accounts in 22 months, taking consultative approach to sell audio/web meeting solutions ☆


WHAT DID I DO? I was recruited to help this technology startup in taking its product to market and charged with closing sales while supporting sales team growth. I reported to the CEO in London in absence of a local sales manager as one of the leading sales executives. My key clients were Top VC and private equity firms and energy, education, insurance, food processing, distribution companies. HOW DID I DO IT? Leveraging my inside sales support, I met with up to 8 companies a day, gaining access to IT and executive teams to close sales. I identified industry patterns and replicated winning approaches to improve results. I executed Salesforce.com campaigns and managed thousands of leads with impeccable follow through. I DELIVERED RESULTS:

☆ Brought in more accounts than 30 representatives across 3 offices in the US and UK, closing 58 accounts in

2013, convincing companies to leave the competition by uncovering industry challenges and crafting targeted messages.

☆ Landed meetings without Fortune 100, 200, and 500 companies, delivering more than 300 presentations to

IT Directors, VPs of Technology, CIOs, CTOs, and CFOs and persisting throughout 18-month sales cycle.

☆ Cultivated top-performing sales representatives, coaching in sales presentations, running demonstrations,

and negotiation and analyzing results to determine techniques that land more meeting. Outbound Sales Rep ESURANCE 2008 – 2012 (4 years)

☆ Earned a reputation for success converting leads for the country’s largest online health insurance broker ☆

WHAT DID I DO? I made outbound sales calls to new, existing, and former individual/family insurance applicants nationwide. I managed workflow between several campaigns daily including incomplete applications, mailed applications, short-term expirations, inbound calls, cross-sell calls. HOW DID I DO IT? My ability to win over customers was strengthened by my talents in applying product and industry knowledge to navigate difficult insurance issues. This industry knowledge was key as I was selling products from 180+ health, dental, accident, travel, and vision carriers across all 50 States. I DELIVERED RESULTS:

☆ Achieved top 15% ranking for call-to-submit yield in only 4 months on the job, gaining proficiency in

proprietary systems to identify connection points with customers.

☆ Selected among 3 agents to convert leads while testing new Real-Time Lead and Voice Signature campaigns

based on effectiveness in converting challenging leads. Sales Representative / Agency Owner STATE FARM INSURANCE 2005 – 2008 (3 years)

☆ Built book of business from the ground up to 113 clients ☆

WHAT DID I DO? I earned the trust and business of residential, business, farm, and ranch clients, providing banking, financial, and insurance products to meet client planning and protection needs. As an independent business owner, I managed marketing, prospecting, sales, and finances for operation. HOW DID I DO IT? I won over competitor clients, using product knowledge to uncover issues and determine correct coverage. I aggressively sourced prospects through a multi-channel, strategic approach and conducted direct mail campaigns, designed advertisements, and attended networking events to build referral partners.


I DELIVERED RESULTS:

☆ Closed 49 new accounts in my first year, ranking third among 15 agents regionally and gaining market

position of industry expert with power partners.

☆ Produced 27 qualified business accounts by analyzing markets to identify a competitive advantage. Landed 7

clients in the first month targeting restaurants.

☆ Maintained 75% closing ratio, creating individually tailored presentations for clients/business owners and

executing a productive multi-appointment system. Regional Sales Manager DataSplice 2003 – 2005 (2 years)

☆ Turned around new business model failing to deliver profit, earning 5 promotions in 3 years ☆

WHAT DID I DO? I managed sales force, marketing, and distribution across 11 retail and commercial outlets for an international company providing consulting, products, and services for construction and maintenance industries. As I moved into higher roles, I interviewed, hired, trained, and completed evaluations for 16 direct reports across 2 states, oversaw 7 commercial centers and retail outlets, and managed $1 million in inventory. HOW DID I DO IT? I produced results through data-based sales strategies and accountability-focused sales team management. By evaluating and retaining the most productive team members, I improved employee accountability to continue sales growth while controlling labor costs. I DELIVERED RESULTS:

☆ Generated $5 million in annual sales, with $100,000+ sales activity per week during the summer.

☆ Increased sales 30% from 2004-2006 and achieved 14+% growth year over year in 2007.

☆ Spurred closure of unprofitable locations and opened fully staffed outlets in 4 retail locations.

☆ Developed 3 associates for promotion to Regional Sales Manager of Nevada, territory sales, and national

corporate role. Outside Plant (Design) Engineer Qwest 1998 – 2003 (5 years)

☆ Ushered more than 33 construction development projects from planning to final end-user service ☆

WHAT DID I DO? I directed telecommunication plant design and installation projects across 9 cities, designing and building thousands of phone and data lines in. I mentored 5 design and, in the absence of management, directed troubleshooting issues for a group of 22 design engineers. HOW DID I DO IT? Partnering with developers, city planners, civil engineers, contractors, site supervisors, and internal construction/marketing teams, I eliminated constant flow of unfulfilled service orders within my first 18 months. I worked with municipalities to secure permits for various underground and aerial projects and managed a $1.5+ million budget. I DELIVERED RESULTS:

☆ Drove 1.7 million square foot Pacific Shores Center project in Redwood City, the largest commercial

construction project in Northern California during 2000-2004.

☆ Supported generation of millions of dollars in telephone and data line revenue.


☆ Restored service outages across twenty cities by working in close coordination with maintenance and

construction crews.

☆ Increased engineering audit scores from 61% to 89%, the highest in California.


NICHOLAS KESSEL HEADLINE Business Intelligence Leader | Business Analyst | Finance & Accounting Expert

PROFILE SUMMARY

THE GIST After earning my BS in accounting and working with the SEC for 5 years, it was a thrill to be recruited by Rally Software, a leading provider of XBRL services and solutions, to help the company enhance its benchmark product, SpeedRacer, while aiding Fortune 500 clients in utilizing the software to automate and maximize the generation, display, dispersion, and analytical value of their financial data. THE NICHE In my industry, I'm known as an XBRL all-star. Now, for all of you non-finance geeks, XBRL is a standards-based way to communicate and exchange business info between systems, transforming static data into dynamic info that can be compared, analyzed and quickly understood by various stakeholders. And while I’ve excelled as an XBRL thought leader and SME, supporting operational and strategic business decisions from the business intelligence (BI) side really lights my fire. THE PASSION Even before my BI role, I was emphatic about contributing more deeply to the business as a whole, identifying and communicating service and software enhancements that helped turn Rally’s benchmark product into the world-class software it is today. When appointed BI director, I hit my professional sweet spot. Not only was I continuing to influence superior product development, but I was also playing a greater role in shaping operational and strategic decision making. THE IMPACT My industry and business analysis, due diligence, and ad hoc reporting played a major role in the decision making process of the board and ultimately positioned Rally Software for successful acquisition by a leading SaaS company this fall. THE OPPORTUNITY If your company or clients could benefit from my expertise and insane energy in the above or below areas of expertise, then I welcome the opportunity to set a time to speak with you soon. Specialties: • Public Speaking • Data Visualization • Project Leadership • Client Engagements • Financial Analysis & Reporting • Training Development & Delivery


EXPERIENCE Affiliate Professor University of Colorado February 2013 – Present (2 years 4 months) COURSE: Financial Applications for XBRL & Interactive Data College for Professional Studies, Accounting By sharing my XBRL (eXtensible Business Reporting Language) expertise with grad students, I'm teaching the next generation of accountants how to comply with the SEC's 2009 XBRL reporting mandate. ► Teaching software-driven courses 2 to 3 times a year helps me stay on top of technology, compliance, and industry changes while maintaining a fresh approach to communicating complex info to non-experts. Director of Business Intelligence Rally Software March 2013 – April 2015 (2 years 1 month) As Director of Business Intelligence, I mined, compiled, analyzed, and presented data that helped boost SpeedRacer’s value in the marketplace and laid the foundation for Rally’s acquisition by EASi. ► Applied knowledge of 10M+ data points for 13K+ public companies filing with the SEC to influence leadership and cross-department strategy and provide customers with an expert advantage. ► Designed, implemented and maintained integrations to Salesforce CRM that enabled the sales team to leverage data from 13K+ companies, thus speeding up the sales process and helping generate new sales leads while also saving $100K+ through in-house development. ► Overhauled operational CRM to ensure pertinent data collection at the user level before creating custom dashboards that shaped cross-organization and executive team decision making. ► Collaborated with marketing department on white papers, blogs, webinars and CPE presentations delivered to audiences of up to 300. ► Exercised enough research, assessment, analysis, modeling and reporting techniques and types to fill a novel, including: Segmentation • Earnings Quality • Dashboarding • Monte Carlo Simulations • Ad Hoc Reports Discounted Cash Flow (DCF) • Valuation Models • Altman Z-Score • Capital Adequacy • KPIs Commons Sized Income Statement Analysis • Market Share • Consumer Switching Distressed Assets • Actual to Budget • Historical, Forecast & Maximization Models ...and the list could go on and on. TECHNOLOGY snapshot: Microsoft PowerPoint • Word • Access • Excel • Power Pivot • Power Query • BI Stack Visio • SharePoint • SQL • HTML • XML • XQuery • XPath • XBLR • UML • DB Various CRMs & ERPs • ETL Tools • Oracle • Hyperion • SAP • Salesforce major SPEAKING ENGAGEMENTS: Better Data for Better Decision Making • XBRL US National Conference • 2014 How to Access & Use XBRL Data Today • XBRL US National Conference • 2014 Trends in Digital Financial Reporting in Oil & Gas • Council of Petroleum Accountants Societies • 2014 Sr. Compliance Manager Rally Software March 2010 – March 2013 (3 years 1 month)


As SpeedRacer’s share of the market grew, I oversaw company and client compliance with GAAP, SEC, and XBRL standards while enhancing Rally’s reputation through internal and external training program development and delivery, speaking engagements, and affiliations with policy-shaping organizations.

► Painstakingly prepared and analyzed filings to ensure compliance for portfolio of 200+ accounts, including: Murphy Oil Corporation • Encana • Unilever • Lexmark • Crocs Mitsubishi Financial • PNC • BlackRock • St. Jude

► Designed SQL queries to automate data anomaly alerts and software performance gaps and relayed trends and potential issues to the product development team. ► Introduced countless modifications to internal systems to improve data collection, mining, reporting, filing,

and overall access and output quality while also aiding clients in troubleshooting and solving their SpeedRacer integration, reporting, and filing issues across a wide range of systems. ► Enriched product education and training by creating, co-creating, and delivering webinars, client CPE, and various internal training courses still offered by Rally today, including: • SpeedRacer Analytics • Data Connectors: The Next Step in Financial Reporting • How to Improve Your Financial Reporting: Microsoft Word • Make Your Data Matter: 3 Ways to Instantly Validate XBRL • How to Improve Your Financial Reporting: 10 Top Excel Tips • Microsoft Office Best Practices: How to Excel with Word & Play Nice with PowerPoint • MS Office Best Practices: How to Create Amazing (& Useful) PowerPoint Presentations • Interactive Financial Management: Make Data Work for You, Not the Other Way Around major SPEAKING ENGAGEMENTS: Data Quality Matters • XBRL US National Conference • 2013 XBRL Comparability Task Force Deep Dive • XBRL International Conference • 2012 Power to the People: Regulating Big Business (my 1st public speaking event ever!) • SXSW • 2012 Sr. XBRL Accountant Rally Software April 2009 – March 2010 (1 year) In the early days of the SEC’s interactive data reporting standards mandate, I was thrilled to be recruited by Rally's company founder to apply XBRL and SEC Electronic Data Gathering, Analysis, and Retrieval (EDGAR) system savvy to help clients achieve financial reporting and filing objectives while advancing the value of Rally’s benchmark product. ► Led project teams of up to 14, including junior accountants and technologists, in preparing compliant, on-time financial reporting and filing for a steadily growing base of clients. ► Rapidly acclimated to SpeedRacer’s document management, analytic, QA, and direct GL and ERP linking capabilities to devise and convey practice improvements and software enhancements that helped make SpeedRacer into the stellar product it is today.

ORGANIZATIONS Financial Accounting Standards Board (FASB) Taxonomy Advisory Group (TAG), Member March 2009 – Present As an active member of FASB's TAG, collaborate with cross-industry experts, including software, analysis, and financial reporting pros, on the ongoing development and maintenance of the US GAAP Financial Reporting Taxonomy (UGT).


XBRL International Comparability Task Force, Member March 2010 – Present Help in developing a set of use cases, UML models and other artifacts to support XBRL taxonomies comparability (which is much more interesting than it sounds).

SKILLS

Research, Analysis, Management, Business Process Improvement, Financial Modeling, Analytics, Strategic Financial Planning, Management Consulting, Business Analysis, Business Intelligence, Thought Leadership, Public Speaking, Training Deliver, Client Liaison, Financial Software Implementation, Software Integrations, Data Mining, Data Modeling, Dashboarding, ERP, CRM, Salesforce.com, SQL, Forecasting, XBRL, Accounting, GAAP, Financial Reporting, Microsoft Office, Auditing, Internal Audit, Securities, Financial Statements, Financial Risk, Due Diligence EDUCATION

University of Denver Master of Business Administration (MBA), Entrepreneurship 2007 – 2009 Activities and Societies: Accounting Student Organization member; student member of the Colorado Society of CPAs (COCPA) and the Association of Certified Fraud Examiners (ACFE) Colorado Chapter. University of Colorado Bachelor of Science (BS), Accounting 2003 – 2006

CERTIFICATIONS

XBRL Foundations Course XBRL International, Inc. November 2011 – Present



Bridge the Gap for Career Changers

ROBIN JEFFRIES, CSM, PMP HEADLINE Technical Project Manager & Certified ScrumMaster

PROFILE SUMMARY I blush when my former coworkers and client project partners endorse me for my ►roadmapping, ►project planning, ►project management, ►release management, ►analysis, and ►team leadership expertise, but I wish they'd stop endorsing me for my microwave, backhaul, DAS, and RF skills. I know. WTF is RF? And when I say microwave, am I referring to that box you heat up your burrito in? No. And backhaul has nothing to do with transportation. The gist is that I picked up some seriously specialized skills as part of teams that designed and developed the physical framework enabling you to receive better and expanded coverage on your mobile devices (dating back to when push-to-talk was the hottest thing on the market). While rocking jobs with "engineer" in the title has been nice, I'm on a new mission: to mesh the skills I gained managing the above technical projects with the Agile methodologies I've been trained on to return to the type of work I did with Sprint Nextel, which included: ► Coordinating the achievement of countless SDLC milestones. ► Playing a key role in release planning for critical IT deliverables. ► Managing projects and establishing requirements for emerging technologies. ► Ensuring that the hardware and software necessary to support next-generation products were incorporated within vendors' long-term roadmaps (I'm talking 5 to 10 years out). I know I can add value to your team starting on day 1, because I've spent my career ►translating technical jargon into layman's terms, ►managing insane detail, and ►aligning technical team players to deliver super-complex multimillion-dollar projects on time and budget. Specialties: • Project Leadership • Client Engagement • Product Development • Roadmapping • Herding Cats • Release Planning • Requirements Prioritization • Design & Testing Facilitation • SDLC Support • Cross-Functional Technical Team Cultivation • Standards, Tools & Best Practice Creation & Documentation


EXPERIENCE Detail Engineer Velocitel Professional Services July 2012 – December 2014 (2 years 6 months) As a technical project liaison, I picked up another specialized technology while... Engaging with site teams and client project managers, including those from T-Mobile and Verizon Wireless, to facilitate new system install and upgrade projects - projects that introduced or enhanced connectivity within NJ and CT office buildings, hotels, stadiums, a convention center, and a university campus. ► I interpreted requirements, set parameters, recommended strategies and workarounds, and compiled BOMs, quotes, and SOWs to support bids and projects valued up to $1M. — I was not only high-fived by other engineers for the quality and level of detail in my SOWs, but they began customizing my spot-on content for use within their own project docs. ► While consistently having my hands in multiple projects at different stages (and never failing to meet a deadline), I also helped the surrounding markets of SC, NC, GA, FL, and TX with their proposal development whenever I had the chance. — Let's just say that I was equally glad to help troubleshoot issues or to step in to aid in procurement and delivery coordination, whether assisting internal project managers or client PMs, engineers, and subcontractors, as long it helped ensure end-to-end project quality. ► And did I mention that I developed project docs that knocked our clients’ socks off? Design Engineer Kovarus March 2008 – April 2012 (4 years 2 months) As a valued contractor who steadily cranked out billable hours for Kovarus... I quickly caught on (you're going to start to see a pattern here) to a previously unfamiliar technology in order to promote profitable partnerships that united the technical capabilities of integration service provider Kovarus with their client's cross-functional technical teams. ► I did a ton of data analysis and QA reviews while providing project support to the technical masterminds tasked with designing and configuring an optimized network that enabled a client to expand its presence to the East Coast. — As the attendant to detail, I kept Kovarus and client databases current and delivered project status and milestone updates at weekly (and sometimes daily) meetings. ► Once I became more familiar with the technology, I took the lead in mapping the integration of newly acquired cell sites within T-Mobile’s existing NJ, CT, MN, and CA framework by following customer requirements and best practices. — Not only did I devise solutions that helped solve insanely complex and intricate problems, but I built a great relationship with the client, T-Mobile, while making sure we met their tight 18-month timeframe for this 800-site integration project. ► In my final role as a Kovarus contractor, I asked the questions and did the research to pick up the market specific expertise necessary to lead the design, diagramming, licensing, and risk mitigation for a proposed turnkey project for a private Toronto-to-NJ network.


Sr. Telecom Network Engineer Kovarus October 2007 – March 2008 (6 months) I received regular pats on the back for my painstaking attention to detail, which might be why Kovarus continued to find a place for me within their contract work after I proved myself by... Managing the forecasting, ordering, delivery, install and testing of 40+ technical components, supporting applications and equipment (in quantities ranging from massive to minor scales) to guarantee that our client, Cricket, met their goal of an on-time launch into RI, DC, and VT. ► I facilitated CONSTANT communication with 5 key vendors and the customer - keeping them in the loop on vendor and design options, risks, and opportunities and making sure they received daily updates on deployment status and alignment with the overall project timeline. ► Balancing price with project requirements and timeframe - while coordinating install and testing and managing the project implementation budget - was no small feat, but in the end it was well worth it to know that we'd satisfied our client. Sr. Technical Program Manager / Project Manager AT&T October 2005 – September 2007 (2 years) In my final act with the so-called "merger of equals," AT&T, I had a role I loved... Leading release planning for key IT deliverables, including those related to the launch of AT&T’s 4G network. Most specifically, I managed 3 operations-critical back office application releases and 29 other new product release plans through 18 distinct development division projects. ► To achieve countless SDLC project milestones, I aligned the efforts of numerous 3rd-party vendors and service providers with cross-functional talent contributing project management, network, IT development, deployment, engineering, and operations expertise. ► Choreographed resource allocation, development, integration, testing and deployment to ensure that all new hardware, software, and subsequent releases were implemented within scope, budget, and timeframe. What can I say? I ♥ herding cats. Software Release / Emerging Technology Vendor Manager AT&T November 2003 – October 2005 (2 years) To set the stage for continued company growth... I orchestrated oodles of 3rd-party vendors and scoured release plans and roadmaps with a fine-toothed comb to make sure that vendors' long-term release plans included all of the critical hardware and software needed to build AT&T’s next generation of networks and products. ► I facilitated internal roadmapping so that the team and I could visualize, pinpoint, and document all dependencies, potential issues, and gaps. ► I then worked one on one with our vendors to solidify timelines and rectify issues. I also brought those same vendors together at quarterly meetings (more herding cats) to get them on the same page regarding mutual dependencies. ► And I regularly presented our stakeholders with updates to instill confidence that all necessary components would be developed and ready to support the company’s technology requirements 5 to 10 years out.


Technical Project Manager Metromedia Mobile May 2002 – November 2003 (1 year 7 months) I can't lie. Contributing to next-generation requirements planning within the technology development division was pretty darn cool. Yet again... I facilitated the alliance of multiple internal and external technical parties, this time in support of taking highly visible R&D projects from concept to debut. ► I hit every design, acceptance, development, testing and validation deadline by paying painstaking attention to deliverable tracking while managing proof of concept creation and next-generation technology prototyping. ► I then had the pleasure of taking the show on the road - generating product buzz by showcasing emerging technologies to stakeholders, potential investor,s and customers at global tradeshows and shareholder meetings.

CERTIFICATIONS Certified ScrumMaster (CSM) Scrum Alliance Starting 2014 ITIL V3 Foundation in IT Service Management ISEB Starting 2007 Project Management Professional (PMP) Project Management Institute (PMI) Starting 2003

EDUCATION

Project Management Institute (PMI) The Complete Agile Project Manager Training Series 2014 Completed 9-course series in: • Agile Project Management Essentials • Adopting an Agile Approach to Project Management • An Overview of Agile Methodologies • Agile Planning: Project Initiating & Requirements Gathering • Doing Estimates & Completing the Release Plan • Planning & Monitoring Iterations on an Agile Project • Leading an Agile Team • Managing Stakeholder Engagement on an Agile Project • Ensuring Delivery of Value & Quality in Agile Projects University of Maryland Master of Telecommunications Technology 2003 Boston University Bachelor of Arts (BA), Art History 1994 Sample submitted by Melanie Lenci


CHERYL ABBOTT HEADLINE Trusted Business Partner Delivering Solutions for Investor Relations & Human Resources PROFILE SUMMARY

My career path has been anything but conventional – from being an elementary teacher, to supporting executives in Silicon Valley, to managing communications with the investor community. Working with sixth graders at the beginning of my career was the perfect opportunity to learn to problem solve. If you’ve ever been around that age group, you know it takes great listening skills, extreme patience, and a dedication to helping others grow to be successful with this group – abilities that have served me well throughout my career. In HR, these skills have allowed me to be a strong advocate for the team in dealing with organizational challenges. Working with investors, I learned the importance of transparency in communications and the high-degree of responsiveness required to build trust and effective relationships. As a trusted advisor for C-level leaders in many of my roles, I have had the rare opportunity to benefit from extensive executive engagement. Highlights

➤Strengthened employee relations through effective onboarding, training, and mentoring.

➤Built operations, recruiting, and HR processes to support both growth and reductions in force.

➤Provided counsel for executives making critical decisions, encouraging managerial courage and agility.

➤Transformed communication systems to deliver critical information for internal/external stakeholders.

➤Managed projects, events, meetings, and programs, exceeding expectations to earn rapid promotion.

EXPERIENCE

Investor Relations (IR) Analyst Sierra Corporation 2013 – Present I stepped in to support the VP in developing, implementing, and managing strategic/operating plan, budget, and department resources to execute programs. I also led statistical shareholder targeting and maintained list of potential investors. Key Partnerships: CEO ♦ CFO ♦ SVP of Corporate Communications ♦ VP of IR Areas of Contribution: Process Improvement ♦ Team Leadership ♦ Project Management ♦ Executive Communication Achievement Highlights:

➤Eliminated data entry error by automating processes, partnering across organization to improve flow, and

formatting of data for use in analytics.

➤Managed and trained assistant to develop and maintain investor database, website, activity calendar, investor

hotline/inbox, and conference materials and handle logistics for quarterly calls/webcasts and roadshows.

➤Created SharePoint site to improve access to information across the company, working with IT to incorporate

best practices into site design.

➤Developed and presented market intelligence dashboard to senior executives and produced summary of

quarterly earnings reports for CEO to provide to Board of Directors.


Executive Assistant to CFO / Investor Relations Analyst YNIP 2008 – 2013 As key partner for CFO, I offered counsel on confidential matters, organization, and employee messaging, verifying understanding of company strategy, providing research for events, and making domestic/international travel arrangements. Key Partnerships: CEO ♦ CFO ♦ Director of HR Areas of Contribution: Leadership ♦ Recruiting & Hiring ♦ Meeting & Event Management ♦ Process Development ♦ Communication Achievement Highlights:

➤Trained and mentored administrative teams for finance leadership and managed follow-up system for CFO

and administrative team to support key deliverables.

➤Worked with HR to identify root causes and resolve duplication of employment application and personnel

records. Interviewed, on-boarded, and mentored administrative staff.

➤Coordinated logistics for shareholder annual meetings including facility setup, catering, and managing

webcast/presentation and managed scheduling and execution of executive meetings and site visits.

➤Initiated and managed process to gather feedback after presentations, roadshows, and one-on-one meetings,

synthesizing feedback to tailor future presentations and sharpen messaging.

➤Broadened awareness through conferences, presentations, meetings, media, broadcast e-mail, and mailings.

Facilitated distribution of press releases and resolved shareholder account concerns. Human Resource Generalist / Executive Assistant to CEO Sandpiper, Inc. 2004 – 2008 My scope increased do manage human resources policies and programs for company with 120 employees, including recruitment, training, development, performance evaluation/appraisal, events, and employee relations investigations. Key Partnerships: CEO ♦ VP of Finance ♦ Legal Counsel Areas of Contribution: Onboarding & Training ♦ Benefits ♦ Performance Management ♦ Workforce Restructuring ♦ Employee Relations Achievement Highlights:

➤Implemented new hire orientation program, employee benefit plan open enrollment process, and wellness

program.

➤Administered benefits and wellness programs, sourced vendors, negotiated contracts with VP of Finance.

➤Coordinated with third parties to provide information sessions for employees, and ensured compliance with

HIPAA and other regulations.

➤Supported managers during evaluation process, provided process requirements and compensation

guidelines, and compiled post-evaluation salary changes.

➤Reduced workforce 50%, working with legal counsel and executives to design process, communicating layoff

package to employees, and coordinating job fair with company interested in hiring.

➤Served as primary liaison to the board of directors and prepared, presented, and distributed employee

communications, publications, and announcements. Human Resource Generalist / Assistant to President & CFO Syntax Corp. 2002 – 2004


After managing multiple executive projects, I administered HR programs for 60 employees, including benefits, recruiting processes, personnel files, and related HR procedures. I also scheduled and coordinated meetings and offsite events, including catering and travel arrangements. Key Partnerships: President ♦ CFO ♦ HR Consultant Areas of Contribution: Recruiting ♦ Benefit Administration ♦ Employee Relations Achievement Highlights:

➤Cultivated referrals and used job boards to source applicants, talked to managers to define needs, conducted

phone interviews, and coordinated in-person interviews.

➤Communicated benefit programs to employees individually and in groups, updated employee handbook and

employee compensation plan with HR consultant, and assisted with layoffs.

➤Worked with carrier representative to resolve problems, obtain materials, and exchange information and

documented plan enrollments and terminations. Executive Assistant to Sr. VP of Clinical Engineering Children’s Hospital 1999 – 2000 While providing accurate and efficient administrative support, I scheduled meetings, conference calls, and offsite events including coordinating event logistics, catering, and travel arrangements. I wrote and edited correspondence, legal documents, and employee communications; monitored policy compliance; and spearheaded problem resolution. Elementary Teacher North Valley Baptist Schools 1996 – 1998 I designed sixth grade curriculum, applying customized and flexible approach to meet individual student learning styles. I developed and taught daily lesson plans for all academic subjects. EDUCATION SPHR®/PHR® Certification Preparation University of Virginia Human Resource Management Certificate (Graduated with Honors) California State University Investor Relations Certificate US Santa Barbara Bachelor of Science, Education (Graduated Cum Laude) Brown College Sample submitted by Marie Zimenoff


Logistics

Henry Madison: LinkedIn Profile Dear Henry,

Your professional presence on LinkedIn introduces you to vital connections, so branding yourself allows you to

control your message. Optimizing it for keywords ensures that you’re found by the right people. You’re smart to be

strategic about the face you present to the business world – it’s a worthwhile investment.

Many people mistakenly see LinkedIn as a chronology of where they’ve been, and they consider it an online resume.

It’s much more powerful and useful to you if you consider that it’s focused on where you’re going, so your profile has

been written with your future in mind, and in particular, it emphasizes information that potential clients would find

useful.

Order of Sections on Your LinkedIn Profile LinkedIn has a feature that allows users to determine the order that sections appear on their profile so the content

below appears in the order that I’d like to use for your sections.

What’s Next after You Review This Document Here’s what happens next:

Once I hear from you about changes you’d like to see to the below content, I’ll use the password that you

provided to make these changes inside your profile on LinkedIn.

As I mentioned in my earlier email message, I will turn off your broadcasts in your Settings prior to making

these changes so that your existing connections will not receive notifications about these changes. After we

finalize your profile, I’ll restore your broadcast settings so that any contributions you make within your

groups or links to articles that you post in your activity feed will be shared with your connections to boost

your presence on LinkedIn.

You can reach me at 970.420.8413 (mobile) with questions. As soon as you send me your feedback, we can proceed

to the next stage of the process.

I’m glad you’re investing in your professional online image so that potential customers can find you.

Warmly,

Maggie

Your Headline Your Headline appears beside your name everywhere on LinkedIn. In search results, it’s the only line that shows up,

other than your picture and name. So it must be memorable and unique in order to catch someone’s attention and get

them to click. It also needs to score well in LinkedIn search algorithm, which gives strong weight to keywords. Here’s

what I’ve prepared for you:

Headline 1

Tax Partner | CPA ► Protecting You, Your Family & Your Business from Tax Pitfalls and Compliance Landmines

(107 characters with 120 limit)


Headline 2

Your Tax Hero | Conquering IRS, State, and Local Audits | Protecting Resources & Assets | Securing Your Future

(110 characters with 120 limit)

Headline 3

CPA ☞ Small Business Tax Strategy ☞ Individual Tax & Estate Preparation ☞ IRS Representation ☞ Not-for-

profit Entities (114 characters with 120 limit)

Please select the Headline that most suits you, and let me know which one you prefer.

Note that there is a 120 character limit on headlines.

Your Summary LinkedIn Summaries are almost always written in the first person to simulate a conversation and forge an immediate

connection. This section is not a resume. It’s an opportunity to showcase you with crisp anecdotes and quantifiable

achievements. Most readers will skim the Summary to get a sense of who you are and what you can do for them.

I’m the kind of tax man you want to meet.

Most people shudder at the mention of taxes, but when you’ve got me in your corner, you can rest easy. Your hard

earned money will stay with you, your family, your business, and your priorities rather than go to the seemingly

incessant demands of every level of government taxation.

In 2014, my knowledge allowed clients to recover >$600K in tax savings.

PERSONAL WEALTH PROTECTION

Although it’s true that my team picks up the pace during tax season, we work on your behalf throughout the year.

$ Does your retirement plan account for all tax implications? Do you know how to anticipate changes in your

allowable deductions as your income shifts during retirement or semi-retirement?

$ Are you confident that your assets with transfer seamlessly and quickly to your family via your estate

planning and will your beneficiaries will understand their tax liability when the time comes? With my team

and me by their side, you can be certain that they will.

PARTNERSHIPS AND CORPORATIONS

As with personal tax considerations, business tax questions surface in every season, and the financial success of your

business is paramount as I advise you on best practices of taxation.

$ If you are contacted by the IRS about an assessment or levy, are you prepared with the documentation and

strategy to address any issue that arises?

$ The nuances of distributive shares can derail even the most brilliant business owner. Wouldn’t you rather use

your energy and time for business operations and leave the tax questions to experts like me?

NOT-FOR-PROFIT ORGANIZATIONS

Maintaining a tax exempt status requires diligence and precision, and my team and I bring those qualities to the table

with every client.

If you’re ready to increase your bottom line and release yourself from the panic every time you hear the words

“taxes” and “IRS,” we need to connect. Send me an invitation here on LinkedIn so I can immediately relieve you of

tax-related stress.

Note: There is a 2,000 character limit on the Summary. Your Summary is now 1,970 characters.

Experience Readers typically review LinkedIn profiles in <10 seconds, so you Experience section is written for both skim-ability

and substance (these qualities sound contradictory, but in a well written profile, they’re not).


The other important variable in this section is keyword optimization. You’ll notice that your Job Title fields include

more content than your formal title. LinkedIn’s search algorithm, which produces the results that users see when

they’re seeking business professionals to meet their specific needs, weighs the Job Title field (particularly the most

current title) disproportionately, so a keyword that shows up in the Job Title field does more for you than keywords in

other fields.

Job Title

Tax Partner | CPA | Tax Advisor to Business Owners | Tax, Estate & Audit Specialist

Company

Fields & Lenci, CPAs

Time Period

1993 – Present

Description

How do you know if your company – and you personally – are in compliance with all federal, state, and local tax

regulations? Are you 100% certain that you’re maximizing your exemptions and allocating your money to match your

priorities? If we’re working together, you can be confident that you’re covered on both of these fronts.

My team and I know the nuances for every entity you could imagine, including:

$ Corporations

$ Partnerships

$ LLCs

$ S Corporations

$ Individuals

$ Fiduciaries

$ Exempt Organizations

$ Estates

$ Gifts

$ Other needs you may have

Our clients include varied industries, and even if you don’t see yours represented here, you can be certain that we’re

already familiar with it or we’ll become familiar quickly:

$ Real estate development

$ Construction

$ Professional services

$ Property management

$ Manufacturing

$ Not-for-profit organizations

$ Fiduciaries

$ Farming and agriculture

$ Healthcare supply

$ Investment

Whether your needs are routine or sudden crises, we’re ready to tackle them. Work with us for:

$ Research

$ Documentation

$ Tax returns

$ Accounting methods

$ Inventory

$ Net operating loss

$ Tax shelter disclosures

$ Legal entity structures

$ Audits, including IRS, state, and local (particularly Orange County)

$ Membership elections, small and large


You can approach me about any tax or financial issue you face. My even temperament instills well-earned

confidence, and the depth of my knowledge saves my clients money year after year. We’ll address both your

immediate needs and advise you to protect your assets and allocate your financial resources to align with your

projected growth.

Job Title

Tax Staff | Income Tax Return Specialist | Audit Expert

Company

Fields & Lenci, CPAs

Time Period

1993 – 1998

Description

The mechanics of preparing intricate income tax returns for both individuals and business entities established the

foundation of my knowledge base. Whether my clients brought seemingly simple returns to me or, in the era before

automation and electronic record keeping, toted in a box full of unorganized receipts, I saved them hours of struggle,

streamlined their processes, and ensured their savings were maximized.

My auditing expertise started during this phase of my career. The financial statements that I prepared provided the

precise details that each requestor needed. They emphasized simplicity, ease of reading, and absolute accuracy.

Job Title

Clerk

Company

Clancy Bros. Markets

Time Period

1988 – 1993

Description

As a student, I earned my way through school. It was here that I honed my ability to assess customer needs, establish

immediate rapport, and lead teams.

Skills You have 25 skills listed on your profile right now. We recommend filling this section to its maximum of 50 so that

you optimize keywords, and allow people to find you when they’re searching for particular areas of expertise. Below,

I’ve list more skills than you have room to accommodate, so please review them and eliminate at least 7:

Accounting Applications

Cash Flow

Consolidation

Cost Segregation

Due Diligence

Estate Planning

Estate Tax Planning

Fixed Assets

Individual Taxation

International Tax

Mergers and Acquisitions

Partnership Taxation

Representation before the IRS became IRS

Problem Resolution

Restructuring

Revenue Recognition

Small Business

State Taxation

Strategic Financial Planning

Strategy

Tax Advisory

Tax Compliance

Tax Credits

Trusts

US Tax

Variance Analysis

Education This section primarily serves two purposes:


1. Establishes your credentials and ongoing professional development

2. Connects you with alumni from your alma maters

Colorado State University, College of Business and Economics

Bachelor of Arts, Business Administration (Accounting)

Served in leadership roles for Accounting Society, including Vice President, Finance and Speaker’s Chairperson

I recommend eliminating Front Range Community College and Arvada High unless there are active alumni groups

on LinkedIn and you’ve had success finding clients through your connections from those institutions.

Certifications This section looks great, so I won’t change anything here.

Volunteer Experience and Causes Vice President, Communications

Denver High Football Boosters

2011 – Present

I started volunteering in the role to support my son’s involvement on the team, and it’s been a great way for us to

spend time together. Details about this fine team are at www.denverhighfootball.org. [Henry, I wasn’t sure if this

detail was accurate, but I think it’s important to explain your link to this team.]

Parks & Recreation Commissioner

City of Arvada

2012 – Present

I serve in an advisory capacity to the Mayor and City Council regarding parks, recreation, parkways, and street trees.

It’s important for me to contribute to my community through this role.

The remaining information in this section looks great, and I won’t change it.

Interests This section allows you to include a bit of your personal life to demonstrate your well roundedness and community

activities, and what you’ve listed works well, so I don’t recommend changing it.

Organizations American Institute of Certified Public Accounts (AICPA), Member

Colorado Society of Certified Public Accountants, Member

PrimeGlobal, an association of independent accounting firms, Member

Groups We recommend that you add relevant groups to allow you to interact and connect with people in your professional

arena. You may have up to 50 groups on your profile, and if you don’t have close to this number (we take you to 40

so that you have room to add more groups as you learn of new opportunities), you’re missing the chance to make

some of your most important connections.

For you, it’s important to join groups where your potential clients congregate so that when they run searches on

LinkedIn to find a tax professional, you show up in their search results (this happens because you share a group

connection with them). This list of groups that we recommend you join is based on geography, topic, number of

members, and activity level of the group.

Please eliminate the groups you don’t wish to join:

Building Industry Association of Orange County

Colorado State & Local Tax Professionals


Colorado Association of Healthcare Leaders

Colorado Biotech

Colorado CFO Group

Colorado Construction Professionals

Colorado Funeral Directors Association (CFDA)

Colorado Real Estate

Colorado Real Estate Networking

Colorado Society of CPAs

Colorado Solar Marketing Group

Colorado State University, Fullerton (CSUF)

Colorado's Economic Development Network

CFO Network

Classic Cars Group

CPA Best Practices

CPA Tech Connect

CPA Trendlines

CPAs

Finance Club

FirstBoat for Boating Enthusiasts

Harvard Business Review (maximum # of members allowed in this group has been reached)

LeadingAge Colorado (need to join aging.org)

Linked Orange County Colorado

Linked CPA

OCEAN - Orange County Executives and Networkers

Real Estate Investment Group

Real Estate Investment Guild

Real Estate Open Network

Small Business Network for Startups and Entrepreneurs

Tax Accounting Provider Network

On Startups – The Community for Entrepreneurs

Tax Professionals

Finance Plus

Super CFO

Accounting and Finance Professionals

Finance Industry Professionals Worldwide

Sales and Use Tax Legislative Updates

CPA IRS Tax Audit Representation

Clients are sometimes concerned that they will be overwhelmed with email from LinkedIn if they join too many

groups, so please specify the Settings you’d like me to use when I go into your profile:

□ No email for any group – I just want to foster the connections

□ Daily digest email for all groups

□ Daily digest email for the 5 groups I’ve marked

□ Weekly digest email for all groups

□ Weekly digest email for the 5 groups I’ve marked (recommended setting so that you can monitor trends in

your industry and/or trends in industries where you wish to have a presence for potential clients to see)

Following When you follow companies, you’re able to keep up with their news and posts. Even if you’re not in a current search,

it’s helpful to keep companies with a large presence in your field on your radar.


Here are organizations we recommend you follow. Please eliminate those you don’t wish me to activate for you.

The Economist

The Wall Street Journal

The New York Times

Harvard Business Review

Deloitte

Ernst & Young

PwC

KPMG US

McGladrey

Grant Thornton

It also helps to follow News arenas. Please eliminate those you don’t wish me to activate for you.

Some suggestions include:

Leadership & Management

Entrepreneurship & Small Business

Education

Healthcare

Economy

Retail & E-Commerce

Additional Considerations Your profile picture is fabulous so there’s no need to make adjustments there. LinkedIn allows you to insert a

background picture, and I’ve put three copyright-free images below for your consideration. Please let me

know which image you’d like me to use. It will be only partially visible with the sides and top most prominent:

I’ll create a vanity url for your LinkedIn profile so you’ll have

something simple to put in your email signature and on your business

cards.

Your current connections are at ~200, aim for 250, but 500+ is best.

Write a few recommendations and ask colleagues and clients to complete recommendations for you. Aim for 3

recommendations for your current position, but more is always better.

It helps to add multi-media elements to your profile. Are there PowerPoint presentations that you’ve made

that may be interesting to viewers of your profile? Any video that you’ve done?

I noticed that you have a website (Riverside Pop Warner) on your profile that doesn’t link to any active web

site, so I’ll remove it unless you have an update URL that you’d like me to use.

Sample provided by Karen Yankovich, CEO of Uplevel Media and Maggie Graham, writer and form developer


E-Summit Follow-Up Actions

1. Get your free stuff!!

Download your FREE LinkedIn Pass-Along Materials Don’t miss this 42-page resource that you can share with your job seekers! More than 75 screen shots that show candidates how to set up an account, edit their account, control privacy settings, and more! A $37 value. Your LinkedIn Connection Kit (LiCK) This download is available on the event site (use the link in your email to return to the page and download the file). This resource is full of scripts your clients can use to be more effective in using LinkedIn as a tool for making and maximizing LinkedIn connections.

2. Create a custom background and/or add media to your profile.

3. Change your questionnaire to get content with personality.

4. Begin offering new LinkedIn profile writing services today and re-evaluate your pricing.

5. If you’re already offering LI writing services … email clients about importance of keeping profiles current (refresh every 6-12 months) and being active – posting in groups, connecting with current colleagues, and making new connections … psst … they could use that LinkedIn Connection Kit (LiCK).

Looking to grow your business? Join us for Entrepreneurial Excellence in July!

Succeeding in the career industry business means more than being a great writer, career coach, counselor, or consultant. During these 8 hours, we will build and strengthen your business skills so you can be more confident, purposeful, organized, and profitable in your business and life. ACRWs and CTL Associates email [email protected] for your discount code! July 15, 17, 22 & 24, 2015 (or listen to the recordings).

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Bonus Samples!

Executive

CHUCK PAGANO HEADLINE International Hospitality Executive: Turnaround & Performance Improvement – Hotel Openings, Acquisitions & Development

PROFILE SUMMARY

Revenue Management ► Multi-Brand, Multi-Property ► Asia, Americas, EMEA RevPar & GSI Improvement ► Crisis Management I owe my success in the hospitality industry to these key attributes: ►PASSION for the business, our guests, and our teams ►FOCUS on solutions and execution – and PERSISTENCE to overcome obstacles ►DEEP UNDERSTANDING of the luxury hotel niche These traits have come into play during my 25+ years in leadership roles with Mandarin Hotels International. In every position, in every location around the world, I’ve faced different problems that needed solving with a unique approach that fit the culture, the people, and the circumstances. For example … ►As Executive VP for Mandarin in Asia, I led our hotel group to #1 in the company in profit per room while dealing with natural disasters, social and political upheaval, and a region-wide health scare. ►In a corporate leadership role in EMEA during the European economic crisis, I increased revenue share every year by emphasizing brand and strengthening sales via our own web portals. ► In my current role as Managing Director for the company’s flagship hotel in Panama, I instilled a new culture of service that led to several “best” and “first” awards both internally and externally. ► I’m known in my company for taking on multiple roles simultaneously – and keeping all the balls in the air successfully! The hospitality industry is truly a calling. It requires not only willingness but truly a sense of delight to live in many different parts of the world, work with diverse multicultural teams, and provide the highest possible level of service to our guests. Our industry faces interesting challenges worldwide in the coming years, and I look forward to finding solutions and delivering positive results for owners, shareholders, guests, and staff. EXPERTISE: Hospitality Management – Development Planning – Acquisitions – Hotel Openings – Rebranding – Restructuring – Turnaround – Team Leadership EXPERIENCE

America Area Director – Managing Director – General Administrator Mandarin Hotels International 2013–Present


The past 2 years in Panama have been extremely busy, as I have held up to 4 concurrent positions and dealt with challenges in each assignment. The time has also been very satisfying. I have enjoyed the diversity of challenges and been able to deliver results beyond expectations. ► MANAGING DIRECTOR, Westin Panama City (flagship hotel) At this luxury resort, I infused a new spirit of customer service that helped us achieve double-digit gains in profitability and occupancy and win numerous awards: – Best company hotel in Market Matrix (88% combined), 2013 – AAA 5-Diamond Award, Restaurant Passion, 2015 (top 0.2% of 30,000 reviewed) – First hotel to earn Environmental “S” (Sustainability) award from Government of Panama – #1 Family Hotel, TripAdvisor, October 2014 (La Esmeralda) – #4 Hotel, Trip Advisor, June 2014 (previously #13) – #9 Hotel, Trip Advisor, March 2014 (previously #25) ► GENERAL ADMINISTRATOR, MHI/One World Alliance Group – Business Lounge, Panama City International Airport The challenge here was to maintain and increase our level of service to important business travelers while also increasing profitability. We succeeded on both counts, gaining unprecedented profit growth while earning 9.5 out of 10 in Iberia rankings to become a “Top 3” lounge worldwide. ► AMERICA AREA DIRECTOR, Mandarin Hotels International I led regional operations for both Mandarin and Westin brands throughout the region. ► MANAGING DIRECTOR, Hotel Mandarin Panama, Panama City First, we improved operating performance (double-digit RevPar growth); then, we executed the strategic sale of this property in 2014 and achieved a very attractive return for investors. Senior Vice President and Global Brand Ambassador Mandarin Hotels International 2007 – 2013 (6 years) In this corporate HQ position, I was charged with leading our company’s transition from regional management to global brand management while focusing on the entire EMEA region (14 countries, 51 hotels, 13,000 staff). I built a strong team and together we put in place the operating policies and practices to drive brand adoption both internally and externally. I enjoyed the opportunity to travel extensively throughout Europe, Middle East, and Africa to solidify and expand our brand. We achieved great results from this effort: increases in EBITDA, RGI, and RevPar every year. One of our strategic initiatives was to drive more traffic and more bookings to our company-owned site rather than third parties – and we succeeded, recording a 40% gain in revenue from mandarin.com. Executive Vice President, Asia Mandarin Hotels International 2004 – 2007 (3 years) Helping to drive our expansion into Asia, I was tapped to open Mandarin’s first hotel in Japan. The challenge was to adapt to the culture while communicating our company’s expectations and instilling our organizational structure. We successfully opened the hotel and earned the “Best International New Hotel Opening Award” from the International Hotel Association.


Also, managing our portfolio of properties in Asia, I was proud to achieve the top operating profit per room among all 300+ Mandarin hotels worldwide. I was based in Singapore and Hong Kong and traveled extensively throughout Asia. General Manager Mandarin Hotels International 2002 – 2004 (2 years) Originally assigned to Indonesia to manage our flagship property, the Gran International Singapore, I also took on a second (concurrent) position when the General Manager of the resort hotel in Jakarta passed away unexpectedly. In addition to reassuring staff and retaining service levels in a difficult situation, I was able to capture some operating synergies by applying cost controls and efficiencies to both properties. Project Manager Asia-Pacific Mandarin Hotels International 2001 – 2002 (1 year) Based in Taipei and Hong Kong, I explored all over Asia to identify potential opportunities for expansion to support Mandarin’s strategic growth plan. General Manager Gran International Jakarta Mandarin Hotels International 1998 – 2001 (3 years) Under my leadership, the Gran International Jakarta became an award-winning property with the best GSI scores in the company. Prior Positions Mandarin Hotels International 1987 – 1998 (11 years) General Manager, Westin Hua Hin, Thailand, 1996–1998 Resident Manager, Westin Bali, 1996 Resident Manager, Gran International Jakarta, 1995 Resident Manager, Gran International Hong Kong (Flagship Hotel), 1992–1995 Resident Manager, Gran International Salinas, 1990–1992 Resident Manager, Hotel Tropical, 1987–1990 Prior Positions Leading Hotels of the World 1984 – 1987 (3 years) Hotel Grand International, Barcelona, 1986–1987 Westin Palace, Madrid, 1985–1986 Ritz Hotel, Barcelona, 1984–1985

Sample Submitted by Louise Kursmark


Career Change

SEAN HURST (Shifting from logistics to IT) HEADLINE Process Improvement Pro with a Knack for Helping Customers Work More Efficiently & Profitably

PROFILE SUMMARY

Starting at the bottom of the totem pole and working my way up to operations manager for a $6M a year region has made for a pretty fulfilling career – a career that's enabled me to spend quite a lot of time doing what I love best – ►process improvements, ►software integrations, ►project management, ►training, and ►support. You may be wondering what that has to do with my work in ►manufacturing, ►production, and ►distribution environments, and how that connects to how I add value to the customers I serve at Masco, but to me it has everything to do with it. Not only does my outfit run smoother and more cost efficiently by ►identifying, ►planning, ►testing, and ►training others to use defined processes and technology to simplify back-office functions, but I use the data and reports I generate to help my customers save $ and boost profits by pinpointing areas for improvement. By collaborating with our software vendors to maximize the functionality of our data and our systems and using those solutions to help me complete financial evaluations and KPI assessments, I'm able to generate logistical and financial gain-based recommendations that help us ►better utilize labor in production and delivery, ►increase plant capacity, ►improve trucking efficiency and ►deliver consistent quality improvements that undoubtedly benefit our customers' day-to-day operations and bottom lines. With our house in order (and constantly improving), I'm better able to assess my customers' ►current and future needs, ►performance stats and ►expectations and provide them with ►data, ►reports, and ►measurement tools that pinpoint areas for improvement and outline how they too can reduce expenses. I care deeply about what I do and how my people do. That's why it's always a pleasure to learn new ways to enhance efficiency and profitability and to pass those on to my ►direct reports, ►team members, ►company leaders, and ►valued customers.

EXPERIENCE

Customer Service Manager / Dispatch Manager Masco Companies July 2010 – Present (4 years 8 months) By showing respect at all levels, I tend to get a lot back from the 45 employees I oversee across 3 sites for Masco Companies’ subsidiary, Masco Ready Mix (MRM). While championing collaboration to help my men and women succeed in their individual roles, sales have grown by up to $1M+ a year. Together we've built the internal and external structures that have enabled BRM to double its volume output and revenue in 4 years. ► Since I'm always looking for ways to help my customers meet their goals, I thoroughly prepare for my 8+/month client presentations and contract negotiations. — Not long ago, I presented a top-volume client with their start time stats and suggested ways to improve work planning and practices – this helped my customer decrease labor costs by 1 to 2 hours/person/day. ► I also meet monthly with reps from all 4 Masco product lines, the leadership team and IT, as part of the recently formed 7-member training committee.


— Covering technology to safety training, I share my broad, cross-functional knowledge to advance our mission to benchmark and develop a stronger workforce by designing, educating, and leading on ways to help our 400+ employees serve our customers better every day (while having fun). ► And with 8+ years’ experience collaborating and leading project teams in interfacing and optimizing ERP applications – training others to exploit opportunities to enhance efficiency and profitability – I gladly stepped up as the in-house liaison for a major component of Masco's enterprise system. — I introduced key data fields to improve volume, production and efficiency projections as well as a digital sorting functionality that drastically improved reporting. — I initiated the interface of our KPI component with our ERP system to eliminate tens of thousands of $'s in annual labor cost. — I passed on (and continue to pass on) software shortcuts to help my unit work smarter so we can serve our customers better. Operations Manager / Transportation Manager Holcim April 2005 – July 2009 (4 years 4 months) I couldn't have asked for a better company to grow and mature with in this industry. Holcim generously provided me with the resources, training, and countless opportunities to broaden my value and expertise. During my last 4 years with the company, I spent tons of face time building business and developing relationships in the field. It was a thrill to work up to managing operations across 7 sites producing up to $6M in annual profits while continuing my role in ERP system enhancements. ► As the in-house Kronos, PeopleSoft, and Command systems go-to guy, I reinvented and trained hundreds on phase 2 of our ERP system enhancements: the revamped quote-to-cash (Q2C) process (keep reading to learn about phase 1). — Hand-picking a team to represent multiple business units and unifying the team around shared goals was no easy task, but by gathering cross-functional and region-specific input, I was able to guide the software reps and engineers in key ERP system modifications. — It's a good thing I love to travel, because I made my way to 20+ sites to complete post-implementation QC and identify, customize, and train on best uses for the system within the Western region. — With revamped Q2C policies and processes in place, delivery efficiency increased, while idle time, inventory loss, and the region’s overall annual operating expenses dropped by a healthy $1M+. ► Took great pride in empowering and training 6 managers (with 120 indirect reports) to develop cohesive teams, take ownership of sites, and resolve issues independently. ► Even helped improve customer satisfaction by revamping the process for answering calls – emphasizing better dialog and decision making – and training dispatchers and customer service reps to work their magic. ► And, as you might expect, I diligently monitored markets, budgets, resources, and inventory to enable proactive changes to orders, scheduling, and planning and ensure that assets were always on hand to meet customer demand. Project Manager / Transportation Coordinator & Dispatch Manager / Plant Operator Holcim February 2001 – April 2005 (4 years 3 months) After building a reputation for planning and implementing well-received process and system improvements – like creating the 1st central dispatch to maximize resources across 6 sites and leading the complex transition


from hourly to pay-by-load – I was given the awesome opportunity to form and manage a team of 6 employees and external consultants in kicking off and seeing Holcim through a complex enterprise system upgrade. ► As the pay-by-load subject matter expert (SME), I developed process documentation and worked closely with Command, Kronos, and PeopleSoft technical experts to integrate extensive enterprise software application changes before leading onsite testing and training across 32 locations. — I worked my tush off to finally earn hard-won buy-in for a change that produced a huge leap in efficiency, a savings of $520K+ annually and shed of 60 workers (which might explain some of the initial resistance). ► Following the success of the pay-by-load system integration, I was appointed project manager over the Kronos Time and Attendance component of the 1st enterprise system upgrade phase, procure-to-pay (P2P) – an amazing opportunity that sparked my passion for project management. — I gained a deep understanding of our organization, PeopleSoft EnterpriseOne, Kronos and Command while bringing extensive as-is and to-be business process expertise to the P2P solution design. — After round 1 of onsite testing, I documented, communicated, and worked closely with PeopleSoft to correct failures and clean up areas for improvement before championing a full rollout 2 months later. — I loved every minute of creating education and presentation materials, traveled like crazy to train the trainers at 8 US and Canadian sites, led end user webinars, and provided post-implementation support to hundreds.

SKILLS

Management, Contract Management, Sales, Construction, Process Scheduler, Materials, Operations

Management, Procurement, Contract Negotiation, Customer Service, Process Improvement, Transportation,

Leadership, Business Process Improvement, Project Management, Vendor Relationship Management,

Manufacturing Management, Production Management, Client Presentation, Budget Forecasts, Budget

Management, Business Requirements, Distribution Management, Training Deliver, Benchmarking, KPI Reports,

Logistics Management, Software Updates, JDE Enterprise, SAP

EDUCATION

Regis University Bachelor of Science (BS), Business Management 2011 – 2015 Anticipated graduation date: December 2015



Stand-Out Sales

JOHN LONDON HEADLINE

Independent Sales Pacesetter ⎮ Regional & National Sales Team Leader ⎮ New Product Launch Luminary

PROFILE SUMMARY

During my 10+ years exceeding the goals of medical device, software, and supply companies, I've had the privilege of partnering with and serving: C-Suite Hospital Executives • Medical Practices • Teaching Hospitals Managed Services • Payors • Providers • Materials Management Nursing Leaders • Biomedical Organizations • Cardiovascular HHAs • LTC & LTAC Facilities • Hospice • Distributors ICU • NICU • Pharmacies • Anesthesiologists • IT Dialysis/Infusion Facilities • IDNs • GPOs By thoroughly digesting a hospital or facility's unique problems and needs beforehand, I make the most of every influencer and decision maker's time, boiling it down to the basics: 1) How I'll help solve THEIR problems, 2) How THEIR patients will benefit from our solution, and 3) How our partnership will ultimately improve THEIR bottom line. And by guiding sales reps under my leadership to take the reins and control their own success, I've not only helped cultivate several award-winning reps who've produced millions in annual revenue, but I've ensured that our customers receive the highest level of service at all times. Now that's what I call a win-win-win. Specialties: • Sales Team Leadership • Territory Strategies & Plans • Market Penetration & Expansion • Employee Empowerment & Retention • Contract Development & Negotiation • P&L & Budget Oversight • C-Level Presentations • Profit Maximization EXPERIENCE Regional VP / National Sales Manager / CBDM NorthEast Medical Technologies November 2006 – Present (8 years 8 months) Regional VP • 07/14–present National Sales Manager • 02/11–06/14 Clinical Business Development Manager (CBDM) • 11/06–02/11 BACKGROUND: MD Scientific’s SpineTool® was sold to McKesson in 2008 before being acquired by NorthEast in 2012. As the very first sales rep brought on once SpineTool® earned FDA approval, it was the opportunity of a lifetime to broaden my healthcare sales expertise by collaborating to determine target markets and set pricing before


defining and leading sales strategies and teams that have generated millions in annual revenue for our market-leading suite of glucose management software solutions. ========================================================================== By identifying hospitals and facilities with patients in need of our innovation and packing presentations with published literature and clinical outcomes to support SpineTool®'s benefits, I earned Magnet-certified large cardiovascular and teaching hospitals as early adopters, and we've been expanding our list of esteemed healthcare providers ever since. Introducing a specialized solution like SpineTool® was no easy task, yet I managed to rank #1 in sales performance its 1st 4 years on the market. It got even better once I was trusted to recruit, train, coach and lead 5 sales reps and 5 clinicians as a National Sales Manager. Together, my top-notch team and I have: ► Managed sales cycles up to 24 months. ► Closed up to 16 new accounts in a single year. ► Generated a top 57.7% YOY sales revenue increase. ► Expanded our market by securing the 1st international contract. ► Produced a total of 49%+ of the solution's revenue since its 2007 launch. ► Helped improve the quality of life and save thousands of patients nationwide. My pride in and passion for the product I’ve taken from zero brand recognition to a market-topping suite of software solutions have been unwavering. That may be why after nearly 9 years with SpineTool®, I continue to exceed quotas and client expectations. Regional Sales Manager / Mid-Atlantic Market Director / RAE / AM McKesson June 2002 – July 2006 (4 years 2 months) Regional Sales Manager / Market Director • 01/05–07/06 Regional Account Executive (RAE) • 06/04–01/05 Account Manager (AM) • 06/02–06/04 BACKGROUND: Johnson & Johnson sold its surgical instrument business to McKesson in 2004, then McKesson was acquired by National Instruments in 2007. After exceeding KPIs at 150% of goal as a sales pro new to the exciting world of healthcare, I rapidly moved up to leading 9 direct reports in the sale of hundreds of adult medical nutrition products across the 6-state Mid-Atlantic region. ========================================================================= Once I was promoted to presenting options directly to C-level executives and distributors of disease specific enteral nutrition formulas and feeding pumps, surgical feeding tubes, OTC oral supplements and medical food products (and rocking territory targets), I knew I'd found my niche. After just 7 months making stellar headway with corporate execs, I was promoted yet again, this time to a Regional Sales Manager overseeing a $21M P&L margin for a 6-state region (NC, SC, TN, VA, GA, and WV) who empowered and motivated a team of 7 account managers and 2 regional account execs to run their territories as their own businesses. By using and putting into action some of the industry-leading tools and training made available by McKesson and completing the due diligence that guaranteed we were presenting product and pricing options that met THAT distributor or facility’s distinct needs, by the time I left in July 2006, my team and I had already:


► Landed the region’s biggest contract at the time ($1.2M). ► Gained recognition as the #4 region in the nation (out of 22). ► Ranked as the #2 region within a division producing $120M in annual sales volume. ► Surpassed our annual goals by 7% to 124% across 7 product and customer categories. Had I not declined McKesson's offer to relocate, who knows what other quotas or goals I could have led my team in smashing. Sample submitted by Melanie Lenci

Entrepreneur

SALLY MADISON HEADLINE Entrepreneur & Business Leader – Revolutionizing Athletic Training & Healthcare Industry Businesses

SUMMARY

Whether your game is golf, tennis, or just walking around your own neighborhood, it is hard to imagine the day that you can no longer do the activities you love because of injury or pain. I have dedicated my career to advocating for athletes, from modernizing a premier youth golf event, to creating an athletic training program for 300 collegiate athletes and building healthcare businesses to improve quality of life for all those who want to live active lives. As a leader in these businesses and programs, my passion inspires teams to offer top-tier services that improve athletic performance, speed recovery, or help aging adults keep their independence. ► ► MY CAREER HIGHLIGHT REEL ◄ ◄

☛ Enhanced athlete experience, opportunities, and performance, raising the bar for the Girls’ Junior Americas

Cup through improved personal development programs.

☛ Built a home health business to $2M in annual revenue within 3 years, translating local healthcare

relationships into sales and designing marketing plan and search optimized website.

☛ Hired and developed infrastructure for 100+ care providers, creating financial, training, and hiring policies,

sourcing right-sized business systems, and maintaining compliance to complex, ever-changing regulations.

☛ Designed a new kinesiology degree program, athletic training courses, and athletic training program at Regis

University and navigated the university to launch the programs.

☛ Won the Leadership Award as a golf scholarship athlete at the University of New Mexico.

Washington State Women’s Amateur Champion, 1985 PNGA Women’s Runner Up, 1983 Betsy Rawls Invitational Medalist, 1981


Member, National Athletic Trainers Association ‘Class A’ Member, Ladies Professional Golf Association EXPERIENCE

Athletic Training Program Lead / Kinesiology Professor Regis University Department Of Kinesiology 2006 – Present (9 years) Many think change is hard to enact within the academic environment; when I saw the potential for improved service for 300 student athletes and programming for healthcare students at the college, it was all the fuel I needed to overcome budget constraints and make this vision a reality. The challenge? Formalize athletic training program for more than 14 intercollegiate programs and curriculum for students pursuing athletic training or other healthcare majors. ► ► HIGHLIGHT REEL ◄ ◄

☛ Developed and instituted college first AA degree in kinesiology as member of curriculum committee.

-- Prepared healthcare majors to compete for advanced degrees with foundations of athletic training curriculum. Topics: emergency action planning, head injury management, and equipment management. -- Leveraged medical provider relationships to bring in guest speakers, provide mentorship, and create hands-on experiences for students. -- Performed outreach in the community, educating high school students about the athletic training profession and attracting students to the college.

☛ Built athletic training program from the ground up to serve 300 collegiate athletes in 14 sports.

-- Supervised 8-10 student athletic trainers annually, developing clinical and interpersonal skills of future athletic trainers, physical therapists/assistants, and nurses. -- Formed community relationships with doctors, chiropractors, and physical therapists to assist with care of athletes and training of student athletic trainers. Founder Active Rehab 2010 – Present As a Certified Athletic Trainer and LPGA ‘Class A’ member, I saw the benefits of medically directed golf instruction before it became popular in the field. The challenge? Keep golfers on the course and in the game they love by providing unique training for pain, injury, or recovery after surgery. Business Development Executive / Co-Owner Jensen Home Care Agency 2009 – 2015 One of my passions is working with aging adults to help them keep their independence, so I jumped when the opportunity arose to help the owner of Jensen launch and build the business. The challenge? Grow the business from the ground up during a recession; as co-owner, drive business development strategy, create infrastructure, and control liability. ► ► HIGHLIGHT REEL ◄ ◄

☛ Secured 60 new home care client accounts and grew revenue 25% each year with limited resources.


-- Designed marketing plan and promotions to target 50+ audience and gained referrals through delivering workshops and building relationships with medical professionals. -- Gained 20% of total business through website, building website from scratch with vendor and integrating Facebook, video, images, and blogs that improved search engine optimization (SEO).

☛ Strengthened operations to support expansion to 100 care providers and oversaw regulatory compliance.

-- Interviewed and selected 3 office employees and contract care providers, developing interview and background check processes and instituting employee handbook. -- Sourced and implemented operations management software and outsourced billing and payroll, selecting and partnering with vendors to integrate systems. -- Ensured compliance with business regulations, working with lawyers to revise employee policies and joining professional organizations to stay abreast of rapidly changing caregiver management laws. Director of Instruction & Fitness Dade County Fitness Club 2004 to 2009 After designing and implementing fitness programs, I managed daily operations and directed 5-8 staff executing fitness and golf instruction programs. The challenge? Design, develop, and open a state-of-the-art wellness center to meet member expectations, working within budget to hire staff, select equipment, and build out space based on program plan. Sample submitted by Marie Zimenoff

STEVEN CHARLESTON HEADLINE

Glasstastic! LLC Managing Partner ► Spectacular Frames & Moulding ✔Unique Gift Items ✔Stunning

Decorative Accessories

PROFILE SUMMARY At a trade show not long ago, a crowd clustered around my wife, Sarah, and me to see the custom mirrors she had designed. “You’ve got to see these incredible mirrors!” one customer said to her companion. It’s true that my wife is talented with an eye for unique style, and she creates products that make people light up. With her design savvy and my marketing skill, we make a powerful team, and together we:

Support retail shops by supplying them with extraordinary products

Select products to rep for other frame manufacturers. I regularly visit shops along the Western corridor between Sacramento and San Diego, and when I walk into a store, I can immediately sense the viability of a business. If business owners ask for my advice, I share what I’ve learned about display, pricing, and marketing. They’re glad to see me not just because of the tips I offer, but also because I supply quality, unique products that bring customers back asking for more one-of-a-kind gifts and home furnishings. Glasstastic! LLC, the business that my wife and I founded and manage together, was built on a foundation of strong integrity, unwavering commitment to quality, unparalleled customer service, and a balance between time-tested design sense and creative probes that assess the emerging tastes and needs of upscale customers. I’m very selective about the manufacturers that I represent and the products that we carry. I only market unique, well-made products that are certain to please customers and, like the woman at the trade show who raved about our new mirrors, prompt them to tell their friends.


Until the end of 2014, Sarah and I had our business in our home, but it has grown so much that we expanded to a new facility. We both love our work, and we are eager to share what we’ve learned. Connect with me here on LinkedIn so that we can explore how our businesses can support each other. EXPERIENCE Managing Partner | Distinctive Gift and Framing Specialist | Wholesale Representative Glasstastic! LLC 1994 – Present Whether you’re a gift shop owner, a wholesaler of distinctive framing and moulding, a connoisseur of quality art, or a combination of these, you’ll be impressed with Glasstastic’s offerings. My wife designs our own original frames, and I’m proud to showcase her design skills on the road and at trade shows. When you see her original designs, I think you’ll agree that they belong in upscale shops across the country. They’ll attract your customers’ eyes, prompt them to make purchases, and encourage them to return to your store. The product lines that I represent have been carefully selected to match the market I serve. I’ve screened the companies and their offerings so that you’ll be able to buy the best: products that endure, command top dollar, and instill loyalty in your customer base. In our production space, you’ll find my wife, Sarah, creating new designs and filling custom orders. In addition to traditional framing projects, we’ve had some fun, unusual requests. Someone recently brought in a Starbucks cup that a major sports figure signed when a kid was in the coffee shop and recognized him. We framed that cup so that the signature is prominently displayed, and the child who had that brush with fame can always remember the awe-inspiring moment of chance and kindness. Our youngest child (we have 3 children, all now adults) suggested the name of our business when he was quite young, and the name still represents our essence. Fantastic frames and gifts that elicit an exclamation point in our clients’ and our customers’ remarks about our products. Musician | Composer | Performer | Writer | Teacher Self-employed 1990 – Present I devote myself fully to the business I run with my wife, but I revisit my music production days with occasional performances and compositions. A big family event, such as one of my kids’ weddings or the birth of a grandchild, prompts me to return to the keyboard and compose for a ceremony or simply to mark a milestone in my family. I gravitate towards jazz, but you can captivate me with the mention of most genres. Consider yourself forewarned: if you bring up Bud Powell, the great jazz pianist…well, I’ll sit down for a good, long talk. I’m such a big fan of his that I wrote a book with 6 of his tunes. Early in my career, I developed a program that facilitates kids’ learning using music as a vehicle, allowing them to write songs and set the lyrics to music so that they were energized to learn to improve their reading abilities. I include these notes about my interests outside my business because I spend so much of my time connecting with people when I visit their shops or meet with them at trade shows, and those conversations, whether they’re about our shared business or about areas where our interests overlap are what make our interactions so enjoyable to me. Sample submitted by Maggie Graham


Personality Galore!

HENRY KING HEADLINE

Multilingual Media Strategist who Lives & Breathes Media

PROFILE SUMMARY

I live and breathe media. From ►small, local nonprofits to ►global corporate media giants and ►international consulting firms, I've taken on a dizzying array of roles to continuously increase viewership and revenues within the fluid, ever-evolving, and ultra-energizing media industry. =========================================================================== Even before advocating a departure from top-down media as a media model visionary for what the Denver Post referred to as “the little station that could” (CPT15), I had a need and a knack for delivering the ultimate customer experience and creating the next generation of television, and I'm particularly proud of my role in: ► Strategically localizing content to successfully expand to 33 additional global markets. ► Identifying, cultivating, and mentoring top talent to lead departments of 4 to 22 direct reports. ► Guiding Fortune 500 multinational media orgs in localizing programming for international markets. And with a fervor for marketing, I'm in my happy place when collaborating with creative services, digital communications, social media, and marketing team members to design oodles of ►promotions, ►integrated marketing strategies, and ►creative cross-platform media campaigns - from initial concept to production or publication. And based on what I fondly refer to as my ►soak, ►wash, ►rinse, ►spin marketing process, I've garnered results time and time again by applying this approach to make marketing magic: First, we ►soak in the data we dig up through Nielsen, demographic, psychographic, internal, and word-on-the-street research. Then, we proceed to collaborate with internal and external stakeholders in dissecting and scrutinizing that info during the ►wash cycle. Next, we ►rinse, or refine, our ideas to turn them into plans and action steps that we ►spin out as final products ready for market premieres. Now, can you blame me for living and breathing media when my career is this much fun? EXPERIENCE Director of Programming Denver Public Television - CPT15 November 2006 – February 2015 (8 years 4 months) Strategic Programming • Market Differentiation • Media Model Designs • Budget Management ======================================================================= It was an absolute pleasure working with such a talented group of media enthusiasts in support of CPT15's mission, “World View, Community Voice.” Here I championed strategic, out-of-the-box content partnerships, led


change-catapulting committees, launched and inventively filled programming for 2 additional channels (with no additional resources), and guided a team of up to 4 in delivering innovative content and fresh media models based on demand. ► Amongst the myriad of activities I had my hands in, I earned special kudos for restructuring the department to stop operating in silos, securing new staff, and organizing the complex untangling of shared technical resources after the dissolution of a joint venture with Rocky Mountain PBS (RMPBS) brought technical operations in-house. ► I led the rebranding taskforce in building and sticking to plans and a timeline for name and logo changes and related promotions to transition KBDI to CPT15. ► I factored in countless variables to craft schedules and introduce programs that were unique from both primary channel 15.1 and local affiliate/rival RMPBS while leading the launch of channels 15.2 and 15.3. By finding thrifty content, strategically repurposing existing programs, and localizing production, we boosted market demand and channel 12.2 gained Comcast carriage. ► I also trail blazed a public engagement strategy that included social media; the commissioning and creation of video, audio, and text pieces; and the intro of press-generating, non-traditional PBS fare. ► And although continuously delivering relevant, informative, entertaining, and thought-provoking programming for a small, frugal station didn't come without challenges, leading CPT15 to recognition as a model for other alternative PBS stations was a just reward. Sample submitted by Melanie Lenci

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