Social Media Workshop

2011

Social Media is Democratizing Communications

Reid Hoffman, Founder, Stanford and Oxford,

Socialnet SMN, PayPal LinkedIn officially launched on May 5, 2003

and within one month gained 4,500 members. Global with 2 billion people searches in 2010 90 million users in Jan 2011 All Fortune 500 represented

Vitals

Benefits of Business ProfileElements /Grow your business

Network Profile Connections Groups E-mail Searching Questions and

Answers

Find a contact at a Co.

Sell a product Look for an

employee Do business in a new

city Look for partner Create a reputation

Companies Add company Unique email Confirmed email Complete Profile

How to Create a Business Profile

Business Profile Example

Overview

Careers

Employees

Connected to you Culture

Stats

Connection

AD

Follow

Alumni

Business Profile 2

Blog

911

News

HiresChanges

Business Profile 3

AD

Years of Experience

DegreeUniversit

yJob

Function

Business Profile 4

Growth

AfterLV

BeforeLV

AlsoViewed

Skills

EmployeeGeographi

c

Business Profile 5

Title Change

Blog

NewTitles

Departures

Popular profiles

Business Profile 6

Connection Graph

Largest network of recruiters Reference checks Recommendations See how they present themselves to the world

Hiring

Position company as an ‘employer of choice’ Increase candidate response/acceptance rate Raise awareness of job opportunities Drive traffic to website, social network,

application Analyze who is viewing and interacting with

your brand with analytics

Benefits of Career Pages

Premium Career Pages

Premium Career Pages

Stay top of mind, build relationships and brand

awareness Followers of your Company will see Status

Updates on their homepage Impression = views of the status update.

Engagement = total interactions (comments, likes, clicks, shares)/total impressions.

Excessive posting is subject to review by LinkedIn

Company Status Updates

Profile vs. Group

Profile One time set up Hyperlinks to LI profile of

board/staff members List Tweets, Blog List Products/Service Link back to website Post a job Analytics on who is

following your company

Group Ongoing maintenance No hyperlinks No Tweets, Blog No product list, link to

website Discussions Post a job Add newsfeed(news)

Builds Thought Leadership Connects thriving community Drives traffic to your site Build personal network Lead Generator Gain inspiration Connect before conferences Help others

Why Create a Group

How to Create a Group

Well defined-geography, industry, profession-

shared knowledge of culture, economy and regional goals

Acknowledge and follow up on requests to join Hold regular meet up opportunities Keep discussions focused on relevant topics to

the group Be a resource to the members

How to grow your group

Group owner must enable public discussions

and member informed Prior discussions move to members-only, read-

only(invisible to others)

Open Groups

Top navigation click More Drop down to Applications Add Events Application Set up information

How to create an Event

New relationships Filling a niche Build a new network or list Brand Awareness Credibility Sales, Opportunities Media attention Connecting others

Reasons to host an Event

Google reads LinkedIn Answers, so anything

that you enter in your answer becomes available in a keyword search. This means, your website or your LinkedIn profile gets a higher ranking.

Creates your reputation Positions you as Expert New connections Find Experts First level of information Connect worldwide

Answers

Enrich your profile Share and Collaborate Be more effective Stay current and competitive

Applications

SlideShare- White House, IBM and United

Nations use, Sync with Facebook

Polls- can also be embedded into your website or blog, use to better your services

WordPress- integrated blog

Sample Applications

Search target market Find specific users Find buyers Find customers of your customers to drive

demand Find people who consult to people buying your

product Find people who can help improve your

product

Selling Products

Quantitative(measurable) metrics:Google

Analytics traffic source, unique visitors, specific landing page conversions, interaction rates, link back to website

Qualitative (harder to measure)metrics: Authority, Loyalty, Interaction, Satisfactions, Feedback

These combined = sales, loyalty, brand awareness and evangelism

ROI

Q & A Get started w/ these tools

www.google.com/alertswww.linkedin.com

Thanks for coming!Twitter @maddogsocialwww.linkedin.com/in/pbrockmyre

Thank You!