Post on 22-Nov-2014
description
Ads and OrganicPresented by: @JabezLeBret
http://www.Linkedin.com/in/JabezLeBrethttp://www.Twitter.com/JabezLeBret
http://www.GetNoticedGetFound.com
@JabezLeBret
@JabezLeBret
@JabezLeBret
Linkedin – Organic Domination
@JabezLeBret
Linkedin – PPC Domination
@JabezLeBret
Linkedin – Organic Domination
• Who is Using Linkedin• Why is that Important• Your Profile• Group Strategy• Creating a Group
@JabezLeBret
49% 51%
@JabezLeBret
61%25 - 54
@JabezLeBret
68%+College
@JabezLeBret
58%$50+
Your Profile
@JabezLeBret
@JabezLeBret
@JabezLeBret
Simple, FaceSimple, Face
Real NameReal Name
Title Plus BenefitsTitle Plus Benefits
@JabezLeBret
Summary – 3rd Person, Keyword Rich, Ok to BragSummary – 3rd Person, Keyword Rich, Ok to Brag
@JabezLeBret
@JabezLeBret
New - Skills and Experience FunctionNew - Skills and Experience Function
@JabezLeBret
Request from Trusted Connections
Target 20 – 30 Max
Request from Trusted Connections
Target 20 – 30 Max
@JabezLeBret
Custom Name URLs Custom Name URLs
KeywordsKeywords
Groups (50 max)Groups (50 max)
@JabezLeBret
Groups
@JabezLeBret
@JabezLeBret
Groups You OwnGroups You Own
Groups Your InGroups Your In
@JabezLeBret
Groups Your In
Groups Your In Where to Start:
•50 Groups Max•80% Focus on Prospects•20% Peer Groups
Benefits:•Exposure to Prospects•Quality Connection•Increased Visits = SEO•Weekly Digest Email
Why?One group = 34,000 members3 consecutive weeks on top3 weekly digest emails1 = $10K speaking gig
Why?One group = 34,000 members3 consecutive weeks on top3 weekly digest emails1 = $10K speaking gig
@JabezLeBret
@JabezLeBret
Top Influencer with 5 commentsTop Influencer with 5 comments
@JabezLeBret
Key to DominationKey to Domination
Manage Your Domination:•Ask people to comment•Reply to each comment•Fuel the fire•3 comments with 3 replies
@JabezLeBret
Groups You Own
Groups You OwnWhere to Start:
•Part of 50 Groups•100% Focus on Prospects•Geo v. National•Non Branded
Benefits:•Control Competition•Email the Group•Set up Events
@JabezLeBret
Psychology of the User
Psychology of the User
Milgram Experiment•Ppl Listen to Authority•Take Action When Told•Prefer to Follow
@JabezLeBret
@JabezLeBret
Non-Branded ImageNon-Branded Image
Specific to TargetSpecific to Target
KeywordKeyword
Avoid TemptationAvoid Temptation
@JabezLeBret
Check AllCheck All
Geo-Targeted LocationGeo-Targeted Location
@JabezLeBret
@JabezLeBret
Custom Templates – Think Email MarketingCustom Templates – Think Email Marketing
@JabezLeBret
Group Poaching:•Be In Group•Discussion•Manage
Group Poaching:•Be In Group•Discussion•Manage
@JabezLeBret
@JabezLeBret
Target Groups with 3,000 + MembersTarget Groups with 3,000 + Members
@JabezLeBret
@JabezLeBret
@JabezLeBret
Key to Your Group Domination
Key to Your Group Domination
Manage Your Domination:•Actively Invite People•Create Valuable Content•Email Occasionally•Host Live Events •Webinar
Linkedin – PPC Domination
@JabezLeBret
Linkedin – Organic Domination
@JabezLeBret
Planning for PPC on Linkedin
Planning for PPC on Linkedin
Manage Your Domination:•Set Target Prospect•Strategize Offering•Start with Landing Page•Build Visuals•Create Test(s) - Repeat
@JabezLeBret
Ads on your landing page
Ads on your landing page
@JabezLeBret
Ads on your group page
Ads on your group page
@JabezLeBret
@JabezLeBret
No Impact on CampaignNo Impact on Campaign
Custom URLCustom URL
Ad Copy 25 HL, 75 BodyAd Copy 25 HL, 75 Body
Image *Most Important Part of Ad Image *Most Important Part of Ad
Ad Testing – Up to 15Ad Testing – Up to 15
ExampleExample
@JabezLeBret
@JabezLeBret
@JabezLeBret
@JabezLeBret
@JabezLeBret
The More Targeted the Higher CTR – Fewer ImpressionThe More Targeted the Higher CTR – Fewer Impression
@JabezLeBret
@JabezLeBret
@JabezLeBret
Ad on LinkedinAd on Linkedin
Lead CollectionLead Collection
@JabezLeBret
Key to Ad DominationKey to Ad Domination
Manage Your Domination:•Target Specific•CTR 2.5%+•Speak in Benefits•Landing Page Match Ad•Image is Very Important
@JabezLeBret
Benefits TreeBenefits Tree
Feature Benefit #1
Benefit #2
Benefit #3
Professional Website
Increased Time on Page
Better Ranking & Traffic
More Clients
Clean Citations
Consistency Larger Footprint
Reputation Defense
Ads and OrganicPresented by: @JabezLeBret
http://www.Linkedin.com/in/JabezLeBrethttp://www.Twitter.com/JabezLeBret
http://www.GetNoticedGetFound.com