LinkedIn: building your personal brand

Post on 19-Oct-2014

489 views 2 download

Tags:

description

Presentation at University of Amsterdam Graduate School of Social Sciences Career Event, November 21st, 2013

Transcript of LinkedIn: building your personal brand

LinkedIn Building your personal brand

Graduate School of Social Sciences Career Event 21 November 2013

Library

GSSS Career Event – November 2013 2

Talking Points

Introducing LinkedIn

The (Almost) Perfect Profile

Networking

LinkedIn & Your Job Search Strategy

Introducing LinkedIn

GSSS Career Event – November 2013 3

What is LinkedIn?

Professional network

Information source

Job postings

GSSS Career Event – November 2013 4

Why LinkedIn?

Be found on the

internet

with information

you provide

GSSS Career Event – November 2013 5

GSSS Career Event – November 2013 6

Helping Google: Your Public Profile URL

Account & Settings > Privacy & Settings > Profile > Edit your public profile > Your public profile url

GSSS Career Event – November 2013 7

Found by whom?

Everyone

Everyone who is signed in to LinkedIn

Your LinkedIn network

Your LinkedIn connections

The (Almost) Perfect Profile

GSSS Career Event – November 2013 8

GSSS Career Event – November 2013 9

The (Almost) Perfect Profile

Who are you?

What skills do you have?

What have you accomplished in the past?

What do you see in your future?

Who do you know?

GSSS Career Event – November 2013 10

Your Personal Profile

Which language?

Be clear: focus on results, not positions

Be careful with jargon and abbreviations

Be personal: don’t “he” or “she” about yourself

Check for typo’s, spelling errors, mistranslations

GSSS Career Event – November 2013 11

Being Found

Include keywords people use in searches

Let people know it’s you (photo!)

Link to your profile in relevant places

Networking

GSSS Career Event – November 2013 12

GSSS Career Event – November 2013 13

Network (According to LinkedIn)

1st degree: your connections

2nd degree: your connections’ connections

3rd degree: your…

Fellow group members

GSSS Career Event – November 2013 14

Request to Connect

Make it personal:

How did you find someone?

Why do you want to connect?

What have you got to offer?

GSSS Career Event – November 2013 15

Making Yourself Useful

Share information through status updates

Endorse your connections’ skills

Introduce connections to each other

Start or contribute to group discussions

LinkedIn & Your Job Search Strategy

GSSS Career Event – November 2013 16

GSSS Career Event – November 2013 17

Strategy

Keep your profile up to date

Keep an eye on the job postings

Link to your profile in job applications

Follow companies through company pages

Check who you know

GSSS Career Event – November 2013 20

Homework

Add or replace your profile photo if necessary

Rewrite your headline

Write a summary about yourself

Add one or two new sections or media

Ask two people for feedback on your profile