LinkedIn It to Win It: Using LinkedIn to Boost Your Personal Brand
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Transcript of LinkedIn It to Win It: Using LinkedIn to Boost Your Personal Brand
Who am I?• I got my start in digital marketing seven years ago.• I live and breathe content and social media marketing.• I’ve been at Pelican over a year now.• I normally have huge curly hair.• I’m obsessed with making social media and content marketing work for credit unions.
Common LinkedIn Mistakes• No headshot / non-professional headshot• Bland or bare LinkedIn profile• Headline not optimized for search• Little or no connections
Using LinkedIn Effectively• Using LinkedIn means more than likes and shares.• Build your connections• Professional stalking is GOOD• Comment and participate in groups• Ask for and give recommendations
How LinkedIn Benefits Your CU•Brand awareness• Increased traffic to CU website•Enhances company culture•Showcases employees’ expertise• Increases number of job applicants