Using LinkedIn to Build Your Personal Brand

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Building your Personal Brand Presented November 7, 2015

Transcript of Using LinkedIn to Build Your Personal Brand

Page 1: Using LinkedIn to Build Your Personal Brand

Building your Personal Brand

Presented November 7, 2015

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Your LinkedIn Profile

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Your LinkedIn Profile Your profile is the center of your personal brand— where you can identify your strengths, skills and future career goals.

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LinkedIn Allows You To:

- Highlight your professional experience - Connect with industry professionals- Create an active, online portfolio - Provide yourself with career opportunities

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Creating Your Profile Be sure to have these items ready before you publish your LinkedIn profile.

- Updated resume- Profile photo- Professional headline- Summary and skills

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Your LinkedIn Profile

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Your LinkedIn Profile

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Your LinkedIn Profile

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Your LinkedIn Profile

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Your LinkedIn Profile

Your connections are able to endorse you for the skills you have been demonstrated.

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Your LinkedIn Profile

By including keywords and skills into your profile, you are creating the opportunity to be found by employers.

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Your LinkedIn Profile

Request recommendations from mentors at positions you have held. They add weight to your profile.

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Your LinkedIn Profile

Upload examples of work you have created at the position, including presentations, PDF files, blog posts, etc.

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Your LinkedIn Profile

Ask for recommendations from peers, mentors and professors.

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Using LinkedIn

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An Active LinkedIn Profile

By engaging with content in your feed, you a link with the content, supporting your skills and abilities.

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An Active LinkedIn Profile

Follow Influencers who post about the topics related to your major/specialty.

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Updating Your LinkedIn Profile

If you’re going to be updating your profile, edit your settings so your activity broadcasts are OFF.

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Updating Your LinkedIn Profile

Turn your activity broadcasts OFF so your network isn’t alerted every time you make an edit to your profile.

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GETTING THAT INTERNSHIP!

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Your Personal Brand LinkedIn is the platform that allows you to create your personal brand, highlight your specialties and be found by potential employers.

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If you don't use it, you lose it.

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Concentrek Group, a creative agency.

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Thank you.

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QUESTIONS?