lead nurturing

- why- how- who- e.g.

lead nurturing

- why

moreleads

goodleads

salesfunnel

salesfunnel

sales output

goodleads

fewleads

sales output

salesfunnel

salesfunnel

conflict!

maximizesales output

maximizenumber of leads

maximizequality of leads

fewleads

moreleads

resolving the conflict!

more leads

good leads

salesfunnel

lead nurturingfunnel

lead nurturing

- how

process

unknownindividuals

i

identifiedleads

qualifiedleads

lead nurturingfunnel

activity

i

identifiedleads

unknownindividuals

conversationmanagement

contentmarketing

engagementtracking

qualifiedleads

tools & analytics

conversationmanagement

contentmarketing

engagementtracking

web site+ blog( cms )

publiccontent

sites

searchengine

marketing

socialnetworking

emailcampaigns

blogcomments

web siteanalytics

socialanalytics

crm

onlineevents

onlineregistrations

leadmanagement

loop

qualifiedleads

salesfunnel

lostleads

wonsales

i

lead nurturingfunnel

lead nurturing

- who

sales persons

product experts

businessmanagers

sales

techteam

contentteam

lead nurturing

designteam

qualifiedleads

wonsales

lostleads

i

i

trackingreports

i

productinfo

lead nurturing

- e.g.

- new industry segment- high value product (9 month course @ 225,000)

- complex sales pitch- wide market spread

- cms based web site- articles and blog - facebook, linkedin pages- youtube channel- google adwords

contentmarketing

unknownindividuals

- facebook –> likes, comments- twitter –> tweets, re-tweets- blog –> comments, registrations- via sales => leads from other sources

conversationmanagement

i

identifiedleads

- facebook => connections- twitter => followers- blog => registered users- via sales => signed up customers

qualifiedleads

engagementtracking

registeredusers

salesfunnel

not signed up

signed upcustomers

i

lead nurturingfunnel

results

contentmarketing

web site metrics

contentmarketing

web site metrics

contentmarketing

web site metrics

contentmarketing

web site metrics

conversationmanagement

facebookmetrics

conversationmanagement

facebookmetrics

conversationmanagement

facebookmetrics

engagementtracking

lead nurturingfunnel

1,000 identified leads

3,500 unidentified visitors

250 registrations

all average monthly figures

salesfunnel

350 presentations

500 registrations

70 sign-ups

all average monthly figures

what next?

lira priyadarsanihttp://www.linkedin.com/profile/view?id=15361895

lira.priyadarsani@webofcomms.com99712-84441

ashutosh bijoorhttp://www.linkedin.com/in/bijoor

bijoor@reach1to1.com98201-94408

t. a. balasubramanianhttp://www.linkedin.com/in/tabbyindia

tabbyindia@gmail.com98200-06823

contact us !