YO LO HALBO! THE LANGUAGE OF

BUSINESS

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www.Three DogMarketing.com

Presented by:Nancy Sanders, MBA and Kristin Slice, MA

More than half of Facebook users (955 million) use a mobile device and log in every day. 

More than 80 percent of businesses use social networks.

One in every 5 minutes online is spent on social networks.

www.Three DogMarketing.com

© 2012 Three Dog Marketing

Understanding and strategy are keys to success and effectiveness.

TODAY’S GOALS

Provide real action steps to strategically use digital marketing

strategies to build your business.

Plus, key strategies for successful Social Network Marketing™

campaigns.

© 2012 Three Dog Marketing

What is Social Network Marketing™?

Strategically building relationships with individuals

through interactive social media platforms.

What Social Network Marketing™ is NOT -

Another websiteSeries of postsOne-way conversationFast money makerMagic bulletHuge responsibility

80% of all small business owners/execs use social media

© 2012 Three Dog Marketing

Ask yourself…

Who is your target market?

How does social media support marketing and sales ?

What resources do you have?

What are your Social Network Marketing™ objectives?

Is your website EFFECTIVE?© 2012 Three Dog Marketing

© 2012 Three Dog Marketing

Step One – Create

• Create policy

• Create a Google Alert

• Install Google Analytics

• Create and optimize profiles and pages

• Create aggregator

• Establish goals

BASIC SNM™ STRATEGY

© 2012 Three Dog Marketing

Step Two – Build

• Connect to top 20 contacts

• Plug into your real life community

• Integrate into marketing

BASIC SNM™ STRATEGY

© 2012 Three Dog Marketing

THE POWER OF ENDURANCE

Small businesses with three or more years of experience in social media marketing are seeing the greatest results.

Those who commit at least 6 hours per week see significant rewards.

- Merchant Circle, 2012

© 2012 Three Dog Marketing

Step Three – Maintain and Adjust

• Create Communications Calendar

• Post regularly - education, value, relationship

• Login to each account

• Comment on posts and share expertise

• Respond to all comments

 

BASIC SNM™ STRATEGY

© 2012 Three Dog Marketing

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ADVANCED STRATEGIES AND TOOLS

Sales campaigns Video marketing Engagement Tools:

MashableMerchant CircleWordPress Mail ChimpSlideshare

© 2012 Three Dog Marketing

READY, AIM, SOCIALIZE!

Key Strategy – Claim your space (blog, video, Google places, Yelp)

Key Strategy – Who do you know?

Key Strategy – create/schedule posts

Leverage your content!

Get help.

© 2012 Three Dog Marketing

READY…AIM…SOCIALIZE!

Social Network MarketingTM

is a huge opportunity for your businesses.

Take your time - social media isn’t going away.

Use strategy, ask questions and get support.

Have fun! Show your personality!

SHOW YOUR PASSION! © 2012 Three Dog Marketing

Strategic - Authentic - Results

Connect with Three Dog Marketing Email: socialmedia@ThreeDogMarketing.comCall: 602.476.4509Facebook: Facebook.com/ThreeDogMarketingTwitterTwitter.com/3dogmarketing

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