Post on 25-May-2015
description
@jamesfinlayson
ACTIONABLE SEARCH TACTICS FOR 2012
We are a transparent, data-driven SEO agency
Local search is
HUGE
73% of activity online is related to local content
source: Google
500%increasein mobile searchin the last 2 years
source: Google
2013they’ll bemore mobilesearchesthan ‘standard’searches
source: Gartner
Reviews
Actionable tip #1
Build in to your receipts and customer surveys calls to action to review online.
Rich Snippets Drive
CLICKTHROUGH
30 minute install
up to 30% increase in click-through-rate
source: Gartner
Actionable tip #2
do something
INCREDIBLEeach month
it could lead to the cheapest links
you’ll
EVERget
~4.7k links including the BBC, Huffington Post and The Sun.
>150k Facebook likes
~4klinks
~16.7klinks
Actionable tip #3:
Allocate some money to go above and beyond your customers expectations
go
BEYONDgreat content
‘how do I write
great content?’
How are you going to be
NOTICED for the right reasons?
write each piece of content as if it’s going to go
VIRAL
Actionable tip #4:
Red or Blue Inspiration Engine
www.redorbluedigital.com/tools/inspiration-engine/
PANDA-PROOF
your site
Typically a
50%drop in traffic
caused byDUPLICATE CONTENT
caused byDUPLICATE CONTENT
caused byDUPLICATE CONTENT
caused byDUPLICATE CONTENT
caused byDUPLICATE CONTENT
caused byDUPLICATE CONTENT
caused byDUPLICATE CONTENT
caused byDUPLICATE CONTENT
caused byDUPLICATE CONTENT
caused byDUPLICATE CONTENT
caused by
DUPLICATE CONTENT
caused byDUPLICATE CONTENT
caused byDUPLICATE CONTENT
caused byDUPLICATE CONTENT
caused byDUPLICATE CONTENT
caused byDUPLICATE CONTENT
caused byDUPLICATE CONTENT
caused by
DUPLICATE CONTENT
caused byDUPLICATE CONTENT
caused byDUPLICATE CONTENT
caused byDUPLICATE CONTENT
caused byDUPLICATE CONTENT
caused byDUPLICATE CONTENT
update
COMING SOON
don’t
‘borrow’content
checkexisting content
with
BLEKKO(blekko.com – search and then hit the ‘seo’
button)
Actionable tip #5
build
TRUST
You’re allBRAND ADVOCATES
…but how can yoube a brand advocate
if I don’t know who you are?
people invest in
PERSONALITY
get AUTHOR TAGS
Actionable tip #6
http://www.redorbluedigital.com/blog/2012/relauthor-
basics/
there’s too muchnoise in the
DATAfor it to be useful
how to
BE EFFICIENTwith data
push content with social tools
There are
SEO TOOLSfor every job
On-site
Off-site
Reporting
Actionable tip #7
Use tools to manage data
Get one that suits your business
SUMMARY1. Incentivize reviews to increase local presence
2. Use Schema.org for rich snippets and better click-through
3. Do something incredible for your customers
4. Try out The inspiration Engine
5. Check your content with Blekko.
6. Use Author Tags to build personality
7. Improve your social and SEO through tools
Thanks for listening,now feel free to ask
QUESTIONSor catch me later
@JamesFinlayson