James Finlayson - Actionable Search Tactics For 2012 - The Online Business Makeover- 12/03/2012

@jamesfinlayson

ACTIONABLE SEARCH TACTICS FOR 2012

We are a transparent, data-driven SEO agency

Local search is

HUGE

73% of activity online is related to local content

source: Google

500%increasein mobile searchin the last 2 years

source: Google

2013they’ll bemore mobilesearchesthan ‘standard’searches

source: Gartner

Reviews

Actionable tip #1

Build in to your receipts and customer surveys calls to action to review online.

Rich Snippets Drive

CLICKTHROUGH

30 minute install

up to 30% increase in click-through-rate

source: Gartner

Actionable tip #2

do something

INCREDIBLEeach month

it could lead to the cheapest links

you’ll

EVERget

~4.7k links including the BBC, Huffington Post and The Sun.

>150k Facebook likes

~4klinks

~16.7klinks

Actionable tip #3:

Allocate some money to go above and beyond your customers expectations

go

BEYONDgreat content

‘how do I write

great content?’

How are you going to be

NOTICED for the right reasons?

write each piece of content as if it’s going to go

VIRAL

Actionable tip #4:

Red or Blue Inspiration Engine

www.redorbluedigital.com/tools/inspiration-engine/

PANDA-PROOF

your site

Typically a

50%drop in traffic

caused byDUPLICATE CONTENT










caused by

DUPLICATE CONTENT







caused by

DUPLICATE CONTENT






update

COMING SOON

don’t

‘borrow’content

checkexisting content

with

BLEKKO(blekko.com – search and then hit the ‘seo’

button)

Actionable tip #5

build

TRUST

You’re allBRAND ADVOCATES

…but how can yoube a brand advocate

if I don’t know who you are?

people invest in

PERSONALITY

get AUTHOR TAGS

Actionable tip #6

http://www.redorbluedigital.com/blog/2012/relauthor-

basics/

there’s too muchnoise in the

DATAfor it to be useful

how to

BE EFFICIENTwith data

push content with social tools

There are

SEO TOOLSfor every job

On-site

Off-site

Reporting

Actionable tip #7

Use tools to manage data

Get one that suits your business

SUMMARY1. Incentivize reviews to increase local presence

2. Use Schema.org for rich snippets and better click-through

3. Do something incredible for your customers

4. Try out The inspiration Engine

5. Check your content with Blekko.

6. Use Author Tags to build personality

7. Improve your social and SEO through tools

Thanks for listening,now feel free to ask

QUESTIONSor catch me later

@JamesFinlayson

James Finlayson - Actionable Search Tactics For 2012 - The Online Business Makeover- 12/03/2012

Technology

Transcript of James Finlayson - Actionable Search Tactics For 2012 - The Online Business Makeover- 12/03/2012