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    CJOT VOLUME 62 NO 2

    KEY WORDS

    Community occupational

    therapy

    Health promotion

    Occupational

    therapy

    services

    MARCIA FINLAYSON JEANETTE EDWARDS

    ntegrating

    the concepts

    health

    promotion nd

    community into occupational

    therapy practice

    ABSTRACT

    ealth reform activities in Canada have encouraged health

    care professionals to examine new and innovative ways to share their skills, not

    only with other professionals, but

    with

    the public. Historically, occupational

    therapists have been encouraged by

    leaders in the profession

    to expand their

    practice and

    to share their skills through

    active participation with their

    communities. Health

    promotion

    has been identified

    as a

    process through which

    this expansion can be pursued. In order for occupational therapists to

    contribute to their communities

    in a

    meaningful

    way, the concepts of health

    promotion and

    community require definition, development

    and

    reflection

    within their model of practice. Through a discussion of

    these

    concepts,

    this

    paper encourages

    occupational therapists to develop, expand

    and

    integrate

    new practice roles within

    the

    community by integrating health

    promotion

    into

    their practice.

    RSUM

    entreprise de la rforme de la sant au Canada a

    encourag les professionnels de la sant examiner de nouvelles faon de

    partager leurs comptences, non seulement avec d'autres professionnels, mais

    aussi avec le public. Historiquement, les ergothrapeutes ont t encourags

    par les leaders de leur profession tendre leur pratique et partager leurs

    comptences par le biais de leur participation active au sein de leur milieu. La

    promotion de la sant a t dfinie comme un processus par lequel cette

    expansion peut tre envisage. Afin que les ergothrapeutes puissent contribuer

    leur milieu de faon significative, des concepts relatifs la promotion de la

    sant et de l'environnement communautaire ont besoin d'tre dfinis, dvelopps

    et penss en fonction de leur modle de pratique. Par une discussion de ces

    concepts, cette tude encourage les ergothrapeutes dvelopper et adopter

    de nouveaux rles au sein de leur pratique communautaire en intgrant la

    promotion de la sant dans leur pratique.

    Mania Finlayson, BMR, OTM,

    0.T. (C)

    was

    the Project Coordinator

    Manitoba for the

    CAOT Seniors

    ealth

    Promotion

    Project upon initiation of this

    paper.

    She is cu rrently a ful l

    time graduate

    student in the

    Department

    of Community

    Health

    Sciences

    at

    the University of

    Manitoba. Direct

    correspondence to 1240

    Wolseley Avenue, Winnipeg, Manitoba,

    R3G 1H4.

    Jeanette Edwards,

    MHA, CHE,

    BOT,

    OTL1, 0.T. (C) was a member

    of

    the CAOT

    Seniors Health

    Promotion

    Project s

    Manitoba

    Resource Group upon

    the initiation of this paper. She is

    the

    Executive Director

    of the

    Health Action

    Centre, 425

    Elgin Avenue, Winnipeg,

    Manitoba.

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    Health

    promotion

    has become one of the most signifi-

    cant concepts

    within health care reform currently

    underway

    in all

    provincial

    jurisdictions and in Canada

    as a nation.

    Is occupational therapy prepared to grasp

    this concept and

    integrate it into practice?

    The

    Cana-

    dian Association of

    Occupational Therapists (CAOT)

    Seniors' Health Promotion

    Project has demonstrated

    that the profession has

    the

    potential to assume these

    new roles (Letts,

    Fraser, Finlayson & Walls, 1993).

    In

    January of 1992,

    the C A O T Seniors' Health

    Promotion

    Project introduced

    a

    series

    of

    Health Pro-

    motion Issue Papers.

    In the

    first

    issue paper, the

    authors introduced

    a conceptual model of

    occupa-

    tional therapy

    and

    health

    promotion

    (Finlayson &

    Edwards, 1992). This

    current paper is intended to

    expand on

    those ideas, to provide further understand-

    ing of the

    history behind occupational therapy

    and

    health

    promotion, and to

    explore the concepts of

    health promotion and

    community for future inclusion

    in the

    client-centred

    model.

    Further, this paper is intended to encourage occu-

    pational therapists to develop, expand and integrate

    new practice roles within

    the community by integrat-

    ing health promotion into their practice. It is not

    the

    intention of this paper to prescribe practice roles,

    but

    rather to challenge

    occupational therapists to reflect

    on

    the

    history

    of the profession, and to apply this knowl-

    edge to their current practice realities.

    BACKGROUND AND

    HISTORY

    Maurer

    and

    Teske

    (1989)

    state that one of the barriers

    to occupational therapists engaging in health promo-

    tion

    and

    wellness activities is the lack

    of a

    meaningful

    model of practice which enables understanding

    and

    development in

    these areas. The authors

    of this paper

    feel that it is not the lack of a model

    per se, but

    it is

    rather

    the lack

    of articulation of

    health promotion

    and

    community concepts

    within the

    current practice model

    (CAOT, 1991) that

    pose the barrier to the

    profession's

    exploration of these areas

    and the potential roles

    within them.

    Although the terminology used today in health

    promotion is relatively new, its

    basic concepts can be

    traced back to ancient Greek and Oriental writings.

    Early civilizations recognized that health

    and

    well-

    being were affected by social interactions

    between

    individuals,

    as well

    as the interactions

    between indi-

    viduals

    and

    their environments (Johnson, 1986).

    These core beliefs

    about health continued up until

    the

    mid-19th century, when health was valued

    as a

    process and an aspiration of

    life itself, rather than

    an

    outcome. Consequently, individuals were concerned

    with their daily and

    community activities.

    (Johnson,

    1986, p.755).

    With

    the invention of microscopes, and the mass of

    technology which followed, health became

    the do-

    main of the professionals rather than the

    domain

    of

    individuals

    and of communities.

    As technology has

    grown, health has evolved from

    a process of living to

    an outcome to be achieved (Rachlis Kushner,

    1989).

    Meyer, an early advocate for

    occupational therapy,

    recognized the potential breadth

    of the profession

    when he stated: Our special work, which

    tries

    to do

    justice

    to special human needs, I feel is destined to

    serve again as the centre of a

    great

    gain for the normal

    as well [as

    the

    sick]. (1922, 1977, p.642)

    Although

    the

    early writings in

    occupational therapy

    recognized

    the value of occupation in the overall

    health of people, the profession

    did little in the

    area

    of

    preventive health practices between

    the 1920's and

    1960's

    but

    rather concentrated solely

    on curative

    approaches, abandoning the philosophy

    of

    preventive

    health (Reitz, 1992, p.51). Reilly (1962) reminded

    the

    profession of

    its philosophy and roots - that occupa-

    tional therapy believes that health can be influenced by

    engagement in

    meaningful activity.

    Brunyate (1967)

    stated that occupational therapy

    had a vital, distinct and

    elsewhere unattainable con-

    tribution to make to restorative, preventive and main-

    tenance health

    (Brunyate, 1967, p.262).

    Later,

    she

    encouraged occupational therapists to take

    a more

    active role in

    community

    and

    preventive health (Wiemer,

    1972).

    Finn (1972)

    challenged occupational therapists to

    learn

    more about the

    political,

    social and

    economic

    factors of a

    community and

    their

    influence on health.

    In the inaugural Canadian

    Association of Occupational

    Therapists'

    Muriel Driver

    Memorial

    Lecture in 1975,

    Bassett noted that occupational therapists

    must re-

    spond to the need

    for research in

    health promotion and

    determine effective

    ways

    of helping persons

    bridge the

    gap between hospital

    and the

    community.

    Finn

    (1977)

    later challenged therapists to consider

    the

    development of

    alternative models

    ofpractice,

    and

    to investigate

    a role expansion

    from therapist to health

    agent.

    Ten years

    later,

    Stan reiterated this

    challenge

    stating, We must

    ask where we can

    use

    our

    talents and

    take our skills beyond

    the

    boundaries of

    currently

    subsidized health care to provide

    services

    not

    met

    by

    institutions,

    private practices

    or public health.

    As

    individuals, we need to be prepared to take

    the

    risks

    of

    operating outside

    of the

    system (Stan,

    1987, p.169).

    Now,

    71

    years after Meyer's first

    suggestion

    that

    occupational therapy could

    serve the

    well

    population

    in addition

    to

    the disabled

    population, the profession

    is faced with

    a political

    and economic

    situation

    that

    requires

    a

    response. The

    cost of providing

    the

    present

    illness care system has stretched

    the

    financial resources

    of the provincial and

    federal governments.

    The

    pre-

    dicted escalation

    in

    costs

    of the

    present system will be

    beyond the

    resources of the present tax

    base (Carswell-

    Opzoomer, 1990, p.199).

    In addition,

    although health

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    care costs have

    been escalating at alarming

    rates, the

    overall health

    of populations

    has not drastically im-

    proved (Johnson, 1986; Rachlis Kushner, 1989). In a

    landmark

    document on health and

    health care in

    Canada, Lalonde (1974) reintroduced

    the concept

    that

    health was influenced by a variety of determinants

    including human biology, lifestyles, environment and

    the organization of medical

    care. de

    Leeuw (1989)

    identified

    the

    Lalonde

    report as the

    overall roots of

    health

    promotion as a concept.

    Within the

    next de-

    cade, the

    World Health Organization also broadened

    its definition of health to a resource for

    everyday life,

    not the objective of living (WHO,

    1984).

    Between

    1974

    and 1984, the World Health Organi-

    zation defined primary health care

    as

    essential health

    care made

    universally accessible

    to individuals and

    families in the

    community by means

    acceptable to

    them, through their

    full participation and

    at a

    cost that

    the

    community and country

    can afford.

    (WHO,

    1978).

    Canada

    continued

    in its development of health

    promotion concepts and principles with the release of

    the publication

    Achieving Health for All

    (Epp, 1986).

    This document

    outlined

    the challenges to health

    for all,

    and

    identified mechanisms and

    strategies by which

    health promotion should be pursued. Later that same

    year, the

    Canadian

    Public

    Health

    Association, in

    con-

    junction with the

    World Health Organization, hosted

    the first international conference

    on

    health

    promotion.

    The result of this event was

    the

    Ottawa Charter

    on

    Health Promotion

    (WHO, Health

    &

    Welfare Canada &

    CPHA, 1986).

    CORE

    CONCEPTS OF

    HEALTH

    PROMOTION

    Health promotion

    has been defined by the

    World

    Health Organization as the process of enabling

    people

    to increase control over, and to improve, their health

    (Epp,

    1986).

    Enabling, mediating

    and

    advocating

    are

    means through which health

    promotion activities are

    pursued. These terms

    are

    defined

    as:

    Enable: Involves providing

    people and

    com-

    munities with information and support

    to

    identify

    and address health issues...

    Mediate: Involves linking the

    many sectors

    that influence

    health...

    Advocate: Involves supporting and

    fighting

    for favourable

    conditions for

    health

    ...

    (Letts et

    al,

    1993,

    p.

    9)

    It is through these essential means that actions

    to

    develop personal skills, create supportive environ-

    ments, reorient health services and strengthen commu-

    nity actions are pursued. These means and actions are

    the

    critical foundations

    in the building of healthy

    public policy and therefore of health

    promotion (WHO

    et al,

    1986).

    Ultimately, health

    promotion is helping

    people

    help

    themselves. Within health

    promotion,

    people identify

    their health needs,

    and

    utilize available tools/informa-

    tion to elicit

    change in

    their own lives. It is

    the

    responsibility therefore,

    for the

    professionals working

    within the scope

    of health promotion to provide

    the

    necessary tools/information which promotes

    the em-

    powerment

    or

    enablement for change.

    Professionals

    cannot empower

    or enable clients, but

    can provide

    information in

    order that people

    may go through

    the

    process of empowering themselves, of

    taking control

    over their own health

    as they see fit.

    Health

    promotion

    therefore, is

    a

    continuous process

    of

    development

    and change

    that involves many

    people

    working together in

    collaborative ways. It is a

    process

    that requires one to listen and

    understand what is

    important

    to both individuals

    and

    communities,

    and

    then to facilitate action

    to satisfy these self-identified

    needs. A commitment to health

    promotion

    means

    a

    commitment to change

    (Letts

    et al, 1993, p.10).

    If

    activities

    are

    to

    support the

    health promotion

    process,

    they

    must

    be guided

    and owned by the

    recipients of the information

    (individuals

    and

    commu-

    nities). Effective

    health

    promotion must have grass

    roots ownership. Health

    promotion is a mechanism

    through which a continuum between

    the

    individual

    and the

    environment is created. Within this continuum

    the

    individual effects

    the environment to make change

    and the environmental response enhances the

    individual's health

    and

    well-being.

    The manual, For

    the Health of It: Occupational

    Therapy Within

    a

    Health

    Promotion

    Framework, (Letts

    et al,

    1993)

    summarizes these ideas by identifying that

    the health promotion process is participatory,

    intersectoral,

    integrative and

    continuous.

    Raeburn (1992)

    and Green and Raeburn (1988) state

    that health promotion is one of the first and

    few truly

    interdisciplinary enterprises, with

    the consumer

    being

    critical to

    the process.

    Within the health

    promotion

    concept, experts do not exist as each person makes

    contributions

    to

    the process. This new health paradigm

    integrates health

    and

    health care into community life

    with consumers

    and citizens playing

    an active role

    (Carswell-Opzoomer, 1990, p.201).

    CORE CONCEPTS

    OF

    OCCUPATIONAL

    THERAPY

    Occupational therapy has been described

    as a

    blend

    of art and science

    (Peloquin, 1989). The art of occupa-

    tional therapy utilizes

    the

    therapeutic use of self,

    human relationships

    and emphasizes

    the dignity

    and

    rights

    of the

    individual regardless

    of the

    individual's

    past

    or present circumstances or future potential

    (Mosey,

    1981, p.23).

    Occupational therapists believe that individuals

    need to be engaged,

    and

    that

    engagement in

    purpose-

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    ful activity can contribute to well-being

    and

    quality

    of

    life. Occupational therapists also believe that

    a balance

    of occupations

    (self-care,

    productivity, leisure) con-

    tributes to a

    sense of well-being

    (CAOT, 1991).

    Within

    the

    practice of occupational therapy,

    the

    environment, both human

    and non-human, is integral

    to

    the functioning

    of an individual. The

    environment

    influences

    all aspects of

    daily functioning, from

    the

    values that one holds, to the ability to

    interact,

    to

    the

    reactions

    one has to

    stress and stressors.

    The

    environment is

    a

    tool which creates change,

    as

    well

    as a

    tool that can be adapted to facilitate function

    (Reed & Sanderson,

    1983).

    In

    achieving occupational

    performance,

    each individual both

    influences and is

    influenced by his/her environment (Townsend,

    Brintnell & Staisey, 1990, p.71).

    With this in mind,

    occupational therapists need to consider

    the different

    components of the

    environment i.e. physical, social,

    cultural,

    economic

    and institutional

    (Law,

    1991),

    in

    order to truly understand

    clients and their

    past,

    present

    and future

    functional abilities

    and

    potentials.

    Law (1991)

    offered a taxonomy

    of the environment

    which places

    these components

    on a

    matrix with levels

    of

    the environment

    -

    individual, household,

    neighbourhood, community and

    province/country.

    Slae

    suggested that these components

    and

    levels were

    interlocking,

    and

    challenged occupational therapists

    to use

    this interlocking matrix to consider

    the broader

    systems operating within

    the

    environment,

    and how

    they impacted

    on

    health

    and

    occupational perfor-

    mance.

    Through this broad review of the core concepts

    of

    occupational therapy,

    one can see that although sci-

    ence is an

    integral

    part of the

    profession, it is the

    process

    and

    approach to

    a client

    that makes it

    a unique

    profession. The

    Occupational

    nerapy Guidelines for

    Client-Centred Practice

    state: Thus

    the

    occupational

    therapy approach is

    unique

    rather than

    the

    specific

    skills used by

    the

    therapist. It is this that constitutes the

    art

    of therapy

    (CAOT, 1991, p.6).

    Mosey adds With-

    out

    art, the

    occupational therapy process is only

    the

    application

    of scientific knowledge

    in a

    sterile v acuum

    (1981, p.25).

    OCCUPATIONAL THERAPY

    AND

    HEALTH

    PROMOTION: A NATURAL PARTNERSHIP

    Health promotion is

    a

    process of

    integration and

    partnership between individuals

    and communities.

    The authors

    of

    this paper

    have

    chosen to use the

    definition of

    community

    as

    noted

    in the

    Manitoba

    Department of H ealth, Health Advisory Network, Pri-

    mary Health C are Task Force's Interim Report

    (1993).

    A community is

    an interactive group of people (who

    may live in a

    geographical location)

    who cooperate

    in

    common activities and/or solve mutual concerns.

    Articulation of

    this context enables occupational

    therapists to be involved in

    integrating individuals into

    their environments,

    and subsequently into

    the

    larger

    context of

    their community.

    The

    authors feel that this process requires

    a

    broader

    exploration and

    understanding

    of the

    community and

    how it interacts with occupational performance. Un-

    fortunately,

    the Occupational Therapy Guidelines for

    Client

    Centred Practice

    (1991)

    neglects to define

    com-

    munity or related

    concepts such

    as

    community mobi-

    lization or

    community development.

    By expanding the

    conceptualization of the

    environ-

    ment within

    the

    client-centred practice model to delin-

    eate

    the importance

    of the community

    and the

    need

    for

    kinship and

    relatedness to others

    and the need for a

    sense

    of individuality

    and

    selfness,

    the

    process of

    exploration

    and

    understanding can begin (Cassidy,

    1962).

    Community implies fellowship,

    a

    state

    of

    shar-

    ing

    and joint

    ownership. It implies

    a

    group

    of

    people

    whose members hold something

    in

    common such as,

    but

    not

    exclusive to, religion,

    geography and/or cul-

    tural similarity.

    The processes which

    are critical

    in

    ensuring

    the

    integration

    of an

    individual within communities

    have

    been previously described in this

    paper, and are

    based

    on the means

    and actions outlined

    in the Ottawa

    Charter

    for Health

    Promotion (WHO et al,

    1986).

    The

    conceptual expansion

    of the

    environment to articulate

    the

    concepts

    of

    community provide

    the means

    for the

    role expansion

    from therapist to health

    agent

    encour-

    aged by Finn

    (1977). More

    importantly, it focuses

    on

    the community as the agent of change and

    recognizes

    the capacity

    of

    individuals, and collections of individu-

    als within communities, to articulate problems

    and

    to

    set priorities for

    their resolution (Hoffman & Dupont,

    1992).

    INTEGRATION INTO PRACTICE

    How can occupational therapists expand their roles

    and

    enable communities to be agents of change? Many

    examples currently exist

    in Canada,

    and each demon-

    strates

    the possible

    ways that this

    expansion

    can

    occur.

    For the Health of It

    (Letts et al,

    1993)

    identifies five

    critical activities which are

    necessary to integrate

    health promotion and community into occupational

    therapy practice. These activities include networking,

    consulting, collaborating,

    planning and

    reflecting.

    The

    CAOT Seniors' Health Promotion Project is

    a

    good

    example of how these five activities were applied by

    occupational therapists

    in

    Manitoba and

    Newfound-

    land.

    Specific

    initiatives

    undertaken during this Project,

    and described

    in

    detail by Letts

    et al

    (1993),

    include:

    0

    advocating for accessible transportation together

    with seniors;

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    0

    collaborating with

    a seniors' organization to de-

    velop health-related educational video-tapes;

    publishing a

    health column in a provincial seniors'

    newspaper; and

    0 facilitating

    the

    development

    of a seniors' writing

    group and

    newsletter committee within a seniors'

    organization.

    Although formal funding for

    this Project -ended in

    March

    of

    1993,

    the commitment to health promotion

    has continued. In Manitoba, a

    voluntary group known

    as the

    'Partners

    for

    Health

    Promotion'

    has acted as a

    catalyst to bring together

    seniors'

    groups

    and occupa-

    tional therapists

    for

    mutual learning. To

    date

    this group

    has successfully linked practicing therapists with urban

    and rural seniors'

    groups to share health

    information

    both

    in

    person and

    through written materials.

    By acting as

    resource

    people,

    occupational thera-

    pists

    in Manitoba have

    also been working with a

    core

    area community

    for the

    past three years within various

    community development

    initiatives

    (Health Action

    Centre,

    1992).

    This

    voluntary involvement has lead to

    the

    formal development

    and funding

    of a

    neighbourhood

    seniors'

    council.

    The purpose

    of this

    council is to identify gaps

    in services, issues

    related to

    independent

    living, and

    to coordinate volunteers

    and

    programmes

    to meet these needs.

    Other examples

    of the

    ways in

    which Canadian

    occupational therapists

    have

    engaged

    in the health

    promotion

    process with their communities

    are

    de-

    scribed

    in the May

    1993

    volume of

    he

    National Clark

    Green,

    1993).

    The articles in

    this publication

    describe

    partnerships, change

    processes and

    co-enterprises in

    which occupational therapists

    have

    engaged across

    the country.

    In

    each of the

    above examples, it can be seen that

    legitimate and

    practical roles exist

    for occupational

    therapists who integrate health

    promotion and com-

    munity

    concepts

    into their practice. These roles can be

    described

    as

    being enablers, mediators

    and advocates.

    CONCLUSION

    Occupational therapists working with individuals

    within

    the

    context

    of a

    community and

    within a health

    promotion

    framework

    must

    be prepared to respond to

    the needs of the

    consumers in

    practical yet creative

    ways,

    and focus

    on collaboration. The

    response needs

    to be grounded

    in a

    belief

    of

    wellness, and a

    belief that

    the skills of

    an .occupational

    therapist are

    equally

    as

    valuable to healthy persons

    as to ill persons

    as sug-

    gested by Meyer (1922).

    When working with individuals,

    an

    occupational

    therapist

    must view

    the client

    holistically,

    and

    this is

    also the case

    when working with a

    community. Health

    promotion

    is integrative. Health

    promotion

    activities

    must

    be meaningful,

    acceptable and

    responsive to the

    community

    and

    its needs. Health

    promotion

    is partici-

    patory

    and

    continuous. Health

    promotion

    activities

    must

    also recognize all

    of the

    key players

    and

    stake-

    holders

    the individual, the people of the

    neighbourhood,

    the

    politicians,

    the

    professionals,

    the

    community agencies,

    the local

    churches and

    industry.

    Health

    promotion

    is

    intersectoral.

    Occupational therapy has much to offer

    in the area

    of

    health

    promotion and

    considering

    the current

    economics of health

    care, and the

    ever increasing

    ethno-cultural

    mix of the

    Canadian

    population,

    it is

    imperative that

    the profession

    make its skills available

    to communities.

    Health

    promotion,

    like occupational therapy, can

    be considered

    a

    blend

    of art and science.

    Like occupa-

    tional therapy, loss

    of the art in

    health promotion

    means a failure in the process. The

    true

    art of health

    promotion

    is learning to

    accept, and

    then to endorse,

    a

    community's desire to establish its own course

    of

    action.

    With

    the

    belief occupational therapists

    have in

    client-centred practice, and the experiences from which

    they have learned,

    the profession

    is poised to link the

    individual with

    the community

    in a manner that

    promotes health

    for all. As

    Brockett

    stressed, it is

    important for the profession of

    occupational therapy

    to act immediately to

    assume leadership for the

    con-

    tinuing legitimization

    and maintenance of

    health pro-

    motion within occupational therapy practice

    (1993,

    p.19).

    ACKNOWLEDGEMENTS

    The

    authors wish to acknowledge

    the staff

    of the CAOT

    Seniors'

    Health Promotion

    Project for

    assisting

    in

    integrating the ideas presented

    in this paper -

    Brenda

    Fraser (National

    Coordinator), Lori

    Letts (Assistant

    National

    Coordinator), June Walls (Project Coordinator

    - Newfoundland),

    and Margaret

    Brockett (Project Con-

    sultant).

    The

    first author would also like to acknowledge

    COTF

    (Part-time scholarship - 1993;

    Royal

    Canadian

    Legion fellowship

    - 1994)

    and the National Health

    Research and

    Development Program (M.Sc. fellow-

    ship- 1993-1995) for

    their financial support of her

    graduate studies

    and research.

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