Post on 06-Sep-2014
description
26 NOVEMBER 2013 LAB / TORINO by
UX user experience
A KEY Develop a large base of happy customers
USER EXPERIENCEMake users do what you want, while satisfying their needs, in a (such delightful) way that they will thank you for it later
UX USABILITY
UX USABILITY
UX SMART HIT
FAIL WALKING DEADROUGH PRODUCT THAT NOBODY USES
A SUITE OF PRODUCTS
THAT WORK
REFINED PRODUCT WITH
PLENTY OF HAPPY USERS
# OF USERS
evolve
threat change
not scalableroughfew featurescrashes
time scalablerefinedfully featuredrarely crashes
kill
ROUGH PRODUCTWITH A SEED COMMUNITY OF HAPPY USERS
SMART FEW HAPPY USERS
FOCUS ON
Quantum of utility Be your software Few users Respect & delight them
PERFECTIONISM
PERFECT DESIGN
PERFECTIONISM
STRONG REQUIREMENTS
PERFECT DESIGN
PERFECTIONISM
VALIDATED NEEDS
INACCURATE ASSUMPTIONS
“Perfectionism is an excuse for procrastination”P.Graham
MVP You want to build a huge ship, but instead of building the ship right from the beginning, you start by testing your idea with minimal design to see if it floats.
Credits: Tomer Sharon - Great Startup is Great UX Packaging
CUSTOM
YOU ARE HUMAN
RIGID
ANTICIPATE PROBLEMS AND TURN THEM INTO GOOD CUSTOMER EXPERIENCE
MASH-UP
BUGGY
BE FLEXIBLE IN FULFILLING UNIQUE NEEDS
MVP
If you shouldn’t have tons of users, you have to :
delight them treat them as consultants
PAY LISTEN RESPECT THEIR EXPERIENCE
DEVELOP YOUR TARGET WITH
YOUR PRODUCT
ASSUMPTIONS
VALIDATED NEEDS
FEATURES
MEASURED BEHAVIOURS
INSIGHTS
_BLEND _FULFIL _CARE _CAPTURE _FLOW
UX TIME PERSONAL MOTIVATION
COMPLEXITYOF THE TASK
LEAN UX
ASSUMPTIONS
VALIDATED NEEDS
FEATURES
THINK
MAKE
CHECK =
LEAN UX
_TEST EARLY & OFTEN _PIVOT & ITERATE _CUSTOMERS DEVELOPMENT
THINK
SPIKE sprintsprint
TIME =S
V
Utility
Velocity=
“UX Design done right requires an incredible amount of time. Many people tend to forget that good design, proper layout structure and an intuitive workflow doesn’t come spilling out onto a screen in a single day”
Credits: Lori Kozlowski - Why Great Design Is Crucial For Startups - Forbes.com
PROCESS
UX CULTURE
FLOW OPTIMISATION
BEHAVIOUR CONSISTENCY
VISUAL CONSISTENCY
EXPERIENCE STRATEGY
_HOW PEOPLE INTERACT
_ORGANISATIONAL PROCESS
_COMPANY APPROACH
_UX RESEARCH
_IXD
_UI
_LOOK & FEEL
Inspired by: Stefan Klocek - Fixing a Broken User Experience
INTERACTION AMONG PEOPLE
“We’re much better at taking the entire context into consideration when looking at other’s people design, than when we are creating our own: SCARY STUFF”
Credits: Rian Van Der Merwe - Designer Myopia: How To Stop Designing For Ourselves
PROCESS
_EVOLUTIVE _INTERWOVEN & INTEGRATED _ANALYTICAL
ANALYTICAL
UX= BEHAVIOURAL HYPOTHESIS
MEASURABLE TARGETS
UX SMART HIT
FAIL WALKING DEAD
MUCHMUCHHARDER
HARD
Our sources of inspiration may become yours:PAUL GRAHAM Do Things That Don’t Scale RIAN VAN DER MERVE Designer Myopia: How To Stop Designing For OurselvesSTEFAN KLOCEK Fixing a Broken User ExperienceLORI KOZLOWSKI Why Great Design Is Crucial For StartupsLUIS ROSENFELD Stop Redesigning And Start Tuning Your Site InsteadJEFF GOTHELF Lean UXALISTAR CROLL - BENJAMIN YOSKOVITS Lean AnalyticsDAMON DIMMICK Fitting Big-Picture UX Into Agile DevelopmentTREVOR VAN GORP Design for emotion and FlowFRANK SPILLERS Graphic Design vs. Usability
If you want to boost your business with a perfect UX
STAY IN TOUCH and GET THE SLIDES at
http://thedoers.co
we@thedoersproject.com
@doersproject
/thedoers