#IxDT - How to craft a perfect User Experience (UX)
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26 NOVEMBER 2013 LAB / TORINO by
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"It's not the product that should be insanely great, but the experience of being your user. The product is just one component of that. But you can and should give users an insanely great experience with an early, incomplete, buggy product, if you make up the difference with attentiveness"(Paul Graham - "Do things that don't scale" -YC). Il design della User Experience fa la differenza tra un prodotto di successo ed un fallimento, anche per le grandi aziende (vedi il caso di Google Wave): è per questo che l'UX è diventato un fattore competitivo per le startup. Cosa significa dunque sviluppare una user experience vincente per una startup digitale? Piermaria Cosina - User Experience e Interaction Designer - con il suo team di The Doers ha il piacere di condividere alcuni casi concreti di progetti che sono migliorati notevolmente grazie ad una UX migliore.
Transcript of #IxDT - How to craft a perfect User Experience (UX)
26 NOVEMBER 2013 LAB / TORINO by
UX user experience
A KEY Develop a large base of happy customers
USER EXPERIENCEMake users do what you want, while satisfying their needs, in a (such delightful) way that they will thank you for it later
UX USABILITY
UX USABILITY
UX SMART HIT
FAIL WALKING DEADROUGH PRODUCT THAT NOBODY USES
A SUITE OF PRODUCTS
THAT WORK
REFINED PRODUCT WITH
PLENTY OF HAPPY USERS
# OF USERS
evolve
threat change
not scalableroughfew featurescrashes
time scalablerefinedfully featuredrarely crashes
kill
ROUGH PRODUCTWITH A SEED COMMUNITY OF HAPPY USERS
SMART FEW HAPPY USERS
FOCUS ON
Quantum of utility Be your software Few users Respect & delight them
PERFECTIONISM
PERFECT DESIGN
PERFECTIONISM
STRONG REQUIREMENTS
PERFECT DESIGN
PERFECTIONISM
VALIDATED NEEDS
INACCURATE ASSUMPTIONS
“Perfectionism is an excuse for procrastination”P.Graham
MVP You want to build a huge ship, but instead of building the ship right from the beginning, you start by testing your idea with minimal design to see if it floats.
Credits: Tomer Sharon - Great Startup is Great UX Packaging
CUSTOM
YOU ARE HUMAN
RIGID
ANTICIPATE PROBLEMS AND TURN THEM INTO GOOD CUSTOMER EXPERIENCE
MASH-UP
BUGGY
BE FLEXIBLE IN FULFILLING UNIQUE NEEDS
MVP
If you shouldn’t have tons of users, you have to :
delight them treat them as consultants
PAY LISTEN RESPECT THEIR EXPERIENCE
DEVELOP YOUR TARGET WITH
YOUR PRODUCT
ASSUMPTIONS
VALIDATED NEEDS
FEATURES
MEASURED BEHAVIOURS
INSIGHTS
_BLEND _FULFIL _CARE _CAPTURE _FLOW
UX TIME PERSONAL MOTIVATION
COMPLEXITYOF THE TASK
LEAN UX
ASSUMPTIONS
VALIDATED NEEDS
FEATURES
THINK
MAKE
CHECK =
LEAN UX
_TEST EARLY & OFTEN _PIVOT & ITERATE _CUSTOMERS DEVELOPMENT
THINK
SPIKE sprintsprint
TIME =S
V
Utility
Velocity=
“UX Design done right requires an incredible amount of time. Many people tend to forget that good design, proper layout structure and an intuitive workflow doesn’t come spilling out onto a screen in a single day”
Credits: Lori Kozlowski - Why Great Design Is Crucial For Startups - Forbes.com
PROCESS
UX CULTURE
FLOW OPTIMISATION
BEHAVIOUR CONSISTENCY
VISUAL CONSISTENCY
EXPERIENCE STRATEGY
_HOW PEOPLE INTERACT
_ORGANISATIONAL PROCESS
_COMPANY APPROACH
_UX RESEARCH
_IXD
_UI
_LOOK & FEEL
Inspired by: Stefan Klocek - Fixing a Broken User Experience
INTERACTION AMONG PEOPLE
“We’re much better at taking the entire context into consideration when looking at other’s people design, than when we are creating our own: SCARY STUFF”
Credits: Rian Van Der Merwe - Designer Myopia: How To Stop Designing For Ourselves
PROCESS
_EVOLUTIVE _INTERWOVEN & INTEGRATED _ANALYTICAL
ANALYTICAL
UX= BEHAVIOURAL HYPOTHESIS
MEASURABLE TARGETS
UX SMART HIT
FAIL WALKING DEAD
MUCHMUCHHARDER
HARD
Our sources of inspiration may become yours:PAUL GRAHAM Do Things That Don’t Scale RIAN VAN DER MERVE Designer Myopia: How To Stop Designing For OurselvesSTEFAN KLOCEK Fixing a Broken User ExperienceLORI KOZLOWSKI Why Great Design Is Crucial For StartupsLUIS ROSENFELD Stop Redesigning And Start Tuning Your Site InsteadJEFF GOTHELF Lean UXALISTAR CROLL - BENJAMIN YOSKOVITS Lean AnalyticsDAMON DIMMICK Fitting Big-Picture UX Into Agile DevelopmentTREVOR VAN GORP Design for emotion and FlowFRANK SPILLERS Graphic Design vs. Usability
If you want to boost your business with a perfect UX
STAY IN TOUCH and GET THE SLIDES at
http://thedoers.co
@doersproject
/thedoers
