How to Craft the Perfect Pitch
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@steph_hay YOUR PITCH
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Transcript of How to Craft the Perfect Pitch
@steph_hay
YOUR PITCH
@steph_hay
YOU AREN’T IMPORTANT
@steph_hay
“THEY” ARE IMPORTANT
@steph_hay
BUT STILL ...
WE ENABLE
DECREASEDISRUPT
EARLY
TRACTION!GREAT TEAM
MOBILE APPTO IMPROVE
WE ENABLE
DECREASEDISRUPT
EARLY
TRACTIONGREAT TEAM
MOBILE APPTO IMPROVE
?
@steph_hay
GET IN THEIR BRAINS
@steph_hay
BE INTERESTINGFOR THE LOVE OF GOD
Pitching is storytelling.
Storytelling exists to inform, delight, and entertain the listener.
Great storytellers are great editors, too.
They choose to say only what keeps the listener listening.
@steph_hay
SAY ONLY WHAT’S VITAL TO SPARKING A
BIGGER CONVERSATION
@steph_hay
THIS IS HARD
@steph_hay
BUT YOU CAN DO IT!!!!!!!!!!!
@steph_hay
ANSWER “WHO CARES?”
@steph_hay
“Users can share reviews”
@steph_hay
@steph_hay
KNOW YOUR DATA. LOVE YOUR DATA.USE YOUR DATA.
@steph_hay
Your 2 key goals:GROWTH & EMOTION
@steph_hay
Bounty Hunter
Shopeando
BTCJam
@steph_hay
CRAFT A PITCH THAT KEEPS THE ENERGY MOVING FORWARD
@steph_hay
EXCEPTIONALREAL
MEANINGFUL
1. FOCUS- Who is your target audience?- What do they care about?- Where will you tell your story?
Before you write your pitch, REALLY THINK about who your audience is. Do that and you’ll already be a better storyteller.
2. CHOOSEPick only 3 things that make your product intriguing to that audience.
If your audience can remember 3 intriguing things about you, they can tell other people. They can also make decisions more easily.
Being selective about what to include in your pitch respects your audience. Busy people don’t like unfocused, rambling stories.
3. STRUCTURELead with what’s most captivating to your target audience. Then end with it, too.
Command your audience’s attention by GETTING RIGHT TO IT. Busy people want the specifics, clearly stated, immediately.
@steph_hay
Subject line trick
Messages = leads
3 sentence rule
@steph_hay
EXCEPTIONALREAL
MEANINGFUL
TRACTION-START (Preferred):We’re [name] and [x] [smb’s] use our [app] every day to [get some outcome/solve problem.] Since our launch only [x time] ago...
PROBLEM-START (meh):[This problem] sucks. And at least [x] agree, because that’s how many have used [product] since [date].
ENDING YOUR PITCH:So if you want to help us [expand from 100K to 1M customers], introduce yourself by [emailing me at address].
@steph_hay
BE BOLD, PEOPLE!
@steph_hay
stephaniehay.com/blog
“A Startup Pitch Template”
