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The Sweet Spot

The perfect place to savor the moment

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Downtown Tulsa – Brady District

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CRAFTThe Sweet Spot

Homemade Ice Cream/Soda

Lounge Areas/Trendy

Area

Live Music

The coolest place to relax and savor the momentA place for trendy teens and adults to hang out in the Brady District, other than a bar.

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CRAFTA Modern Twist on a Vintage Vibe

Bringing in modern technology and a trendy set-up into the rustic, brick walled warehouse building.

Modern fountains, appliances, counters, fixtures

Original high vaulted ceilings, beams, brick walls

Indoor seating opens up to an attached outdoor patio

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CRAFTInformation Layout Slide with Bar Graph

A Taste of Tulsa

Homemade ice cream with a Tulsa twist.

By incorporating names of some of Tulsa’s favorite or treasured areas it serves as a tie in and could lead the way to many potential partnering opportunities for promotions, events, etc.

We specialize in premium ingredient, fresh, homemade ice cream. All flavors are low-fat in an effort to combat obesity (Oklahoma is ranked 7th) and to adapt to the healthy trending demands of the customers.

We also offer add-ins or create your own mixes. There is an assortment to choose from such as fat-free gummy bears, almonds, fruit

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CRAFTInformation Layout Slide with Pie ChartSignage Ideas & Examples

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Mixing in Fresh Local Coolness

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CRAFTEstablishing the Sweet Spot

Location

-Trendy Brady District

-Quickly growing and developing downtown

-Only Ice Cream Parlor Downtown

Differentiation

-Only Ice Cream Downtown

-Modern meets vintage

-Homemade ice cream favorites with a Tulsa twist

Energy

-Relaxed, hip atmosphere

-Brady District: a trendy area

-Live music

Downtown Tulsa is booming and the Brady District specifically is the place to be. A unique, modern, trendy ice cream parlor will be the perfect addition to the bustling area. After long events, runs, street parties and more it will offer the perfect escape from the hot sun or just a place to sit and relax.

The Brady District

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CRAFTMarket & Statistics

Currently, children drive the industry but the U.S. census bureau is predicting that the youth populations in the next seven years will be declining. That means ice cream producers are going to have to develop items that are appealing and attractive to adults.

Current vs. Future Drivers

Demographics

Households with chil-dren

Households without children

Other

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Thank you

Bailey Martindale