© 2012 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com+/marismith

for Maximum Maximum Impact, Reach & ROI

MARI SMITH

Social Media Thought Leader

FiveFiveFacebook Facebook StrategiesStrategies

FiveFiveFacebook Facebook StrategiesStrategies

© 2012 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com+/marismith

1. 1. Drive online trafficDrive online traffic

2. 2. Drive foot trafficDrive foot traffic

3. 3. Build communityBuild community

4. 4. Generate leadsGenerate leads

5. 5. Boost salesBoost sales

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Biggest headache?Biggest headache?Biggest headache?Biggest headache?

visibilitvisibilityy

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Pay Pay to playto playPay Pay to playto play

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SolutionSolution??SolutionSolution??

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Drive Drive onlineonline traffictrafficDrive Drive onlineonline traffictraffic11.

© 2012 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com+/marismith

ExampleExample: Wholefoods: WholefoodsExampleExample: Wholefoods: Wholefoods

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Content Content is King!is King!Content Content is King!is King!HighlyHighly shareableshareableHighlyHighly shareableshareable

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ExampleExample: : Carol’s Carol’s DaughterDaughter

ExampleExample: : Carol’s Carol’s DaughterDaughter

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ExampleExample: Costa : Costa coffeecoffee

ExampleExample: Costa : Costa coffeecoffee

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ExampleExample: Costa : Costa coffeecoffee

ExampleExample: Costa : Costa coffeecoffee

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Editorial Editorial calendarcalendarEditorial Editorial calendarcalendar

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Post outside Post outside business hoursbusiness hours

Post outside Post outside business hoursbusiness hours

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Mix upMix upPHOTOSPHOTOS++TEXTTEXT

Mix upMix upPHOTOSPHOTOS++TEXTTEXT

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Repurpose Repurpose contentcontentRepurpose Repurpose contentcontent

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Give away your best stuff

Give away your best stuff

© 2012 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com+/marismith

Embrace sharingyour content

Embrace sharingyour content

© 2012 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com+/marismith

© 2012 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com+/marismith

Drive foot trafficDrive foot traffic

22.

© 2012 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com+/marismith

Create irresistible offers

Create irresistible offers

© 2012 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com+/marismith

© 2012 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com+/marismith

Include clear CTA’sInclude clear CTA’s

© 2012 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com+/marismith

BuildBuild community community BuildBuild community community33.

© 2012 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com+/marismith

Engagement Engagement is is Queen!Queen!

Engagement Engagement is is Queen!Queen!

……and she rules and she rules

the house!the house!

© 2012 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com+/marismith

Biggest Biggest fear?fear?Biggest Biggest fear?fear?

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MUST MUST respondrespondMUST MUST respondrespond

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Create Create superfans!superfans!Create Create superfans!superfans!

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Fan PageFan Page Friday Friday Fan PageFan Page Friday Friday

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Generate Generate leadsleadsGenerate Generate leadsleads44.

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Contests Contests sweepstakes, drawingssweepstakes, drawings

Contests Contests sweepstakes, drawingssweepstakes, drawings

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ExamplesExamples ExamplesExamples

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Boost Boost salessalesBoost Boost salessales55.

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Live video, Live video, chatchatLive video, Live video, chatchat

•LinqtoLinqto•LivestreamLivestream•Google HangoutGoogle Hangout

© 2012 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com+/marismith

© 2012 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com+/marismith

Host “Host “officeoffice hourshours””Host “Host “officeoffice hourshours””

© 2012 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com+/marismith

“Facebook is the next generation Internet”“Facebook is the next generation Internet”

© 2012 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com+/marismith

TakeawaysTakeaways• Content is Content is KINGKING• Create Create SHAREABLE SHAREABLE contentcontent• Fans turn on Fans turn on NotificationsNotifications• Experiment with Experiment with OFFERSOFFERS• Engagement Engagement is QUEENis QUEEN• Build Build communitycommunity, SUPERFANS, SUPERFANS• Run Run CONTESTSCONTESTS, sweepstakes, drawings, sweepstakes, drawings• Host LIVE online Host LIVE online eventsevents• Ask for the Ask for the salesale!!

© 2012 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com+/marismith

Connect with Mari on these sites:

Facebook: www.facebook.com/marismith

Twitter: @marismith

Google+: www.google.com/+marismith

Mari’s blog: www.marismith.com

Got Got questions?questions?