Is Your Brand On Demand?

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The behavior of today’s consumer isn’t changing. It has changed. If you don’t recognize this and evolve your marketing plans accordingly, you risk getting left out and left behind. Listen to what it means to be an on-demand brand in a real-time, Twitter-driven culture. Our discussion will start with a review of just how consumers use online channels and how that translates offline. We will look at key consumer insights -- generated by the consumer, for the consumer -- and what that says about their interaction expectations with your brand. With these insights as a foundation, we will talk about how channels like display media and behavioral targeting are now tactical support for your on-demand strategy, not the strategy itself. A framework for how this on-demand mindset is enabled will also be shared and discussed.

Transcript of Is Your Brand On Demand?

© 2008 Critical Mass, Inc. All Rights Reserved

Is Your Brand On Demand?

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So what?

We areCritical Mass.

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A selection of our clients

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Today’s Consumer Has Changed…

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People Play a Lot of Different Roles...

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…and Consume Media in Different Places

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Is Your Brand on Demand?

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1.0 On demand brands are insightful.

The act or result of apprehending the inner nature of things or of seeing intuitively .Merriam Webster

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insightful

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2.0 On demand brands are remarkable.

“Half-measures simply won't do. The only way to grow is to abandon your strategy of doing what you did yesterday, but better. Commit.” Seth Godin

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remarkable

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3.0 On demand brands are valuable.

“Frequent online purchasers are more likely to spend more money at Web sites that offer personalization…”

Cyber Dialogue

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4.0 On demand brands are dynamic.

“2.83 million pieces of new content are posted every day…”

Nielsen BuzzMetrics

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dynamic

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5.0 On demand brands are portable.

“”I'm on a Virgin America plane heading to NYC—with onboard wifi it's like a flying office”

Biz Stone - Twitter

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6.0 On demand brands are conversational.

“"Online media has transformed into a social and interactive experience, and brands are anxious to target messages to the active consumer audiences that are flocking to these platforms.“

Rob Crumpler, CEO of BuzzLogic

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7.0 On demand brands are everywhere.*

“Consumers don’t see the difference between marketing channels. They just see the brand and then use the channel that’s most convenient for them at that time” eMarketer

* Everywhere they need to be

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Everywhere

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In Summary…

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Summary

Be insightful Be remarkableBe valuableBe dynamic Be portableBe conversational Be everywhere

Be on demand

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Contact:Amanda LevyDirector, Business Development504-301-8385amandal@criticalmass.com

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