Is Your Brand On Demand?
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Transcript of Is Your Brand On Demand?
© 2008 Critical Mass, Inc. All Rights Reserved
Is Your Brand On Demand?
2© 2009 Critical Mass, Inc. All Rights Reserved
So what?
We areCritical Mass.
3© 2009 Critical Mass, Inc. All Rights Reserved
4© 2009 Critical Mass, Inc. All Rights Reserved
A selection of our clients
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Today’s Consumer Has Changed…
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People Play a Lot of Different Roles...
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…and Consume Media in Different Places
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Is Your Brand on Demand?
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1.0 On demand brands are insightful.
The act or result of apprehending the inner nature of things or of seeing intuitively .Merriam Webster
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insightful
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2.0 On demand brands are remarkable.
“Half-measures simply won't do. The only way to grow is to abandon your strategy of doing what you did yesterday, but better. Commit.” Seth Godin
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remarkable
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3.0 On demand brands are valuable.
“Frequent online purchasers are more likely to spend more money at Web sites that offer personalization…”
Cyber Dialogue
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4.0 On demand brands are dynamic.
“2.83 million pieces of new content are posted every day…”
Nielsen BuzzMetrics
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dynamic
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5.0 On demand brands are portable.
“”I'm on a Virgin America plane heading to NYC—with onboard wifi it's like a flying office”
Biz Stone - Twitter
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6.0 On demand brands are conversational.
“"Online media has transformed into a social and interactive experience, and brands are anxious to target messages to the active consumer audiences that are flocking to these platforms.“
Rob Crumpler, CEO of BuzzLogic
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7.0 On demand brands are everywhere.*
“Consumers don’t see the difference between marketing channels. They just see the brand and then use the channel that’s most convenient for them at that time” eMarketer
* Everywhere they need to be
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Everywhere
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In Summary…
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Summary
Be insightful Be remarkableBe valuableBe dynamic Be portableBe conversational Be everywhere
Be on demand
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Contact:Amanda LevyDirector, Business [email protected]