Create A Brand That's In Demand
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Transcript of Create A Brand That's In Demand
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Create a Brand
That’s In Demand!
with Rachel Strella
www.strellasocialmedia.com
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Personal Branding
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Personal Branding
Branding:
Corporate vs. Personal
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Personal Branding
Building a Professional Brand
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Personal Branding
What Are Your Strengths?
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Personal Branding
What’s ‘In Demand?’
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Personal Branding
What’s ‘In Demand?’
→ Analytical Thinking → Proactivity → Leadership → People Skills → Flexibility
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Personal Branding
Do Strengths Match Needs?
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Personal Branding
If you said yes, congrats… → We can refine them → Align your brand to your skills
If you said no… → Aim to learn one of these skills
before the end of the year → The tactics we will discuss today
can help
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Personal Branding
YOU have an advantage because:
→ Knowledge is power → You can start now! → A few slight shifts can pay big
dividends
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What to Feed Google
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What to Feed Google
Google Loves…
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What to Feed Google
Proactivity
→ An online portfolio or website → A LinkedIn profile → An alternative social media site
such as a Facebook page or Twitter handle
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What to Feed Google
Analytical Thinking
→ Value-based content which showcases your skills
→ Freshness and consistency → Keywords and catchy headlines
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What to Feed Google
People Skills
→ A community of fans, followers, and connections (‘social’ proof)
→ Recommendations, testimonials, and case studies (‘real’ proof)
→ Social shares and backlinks
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What to Feed Google
Leadership
→ Articulate core values to form a brand of integrity
→ Establish trust to create ongoing relationships
→ Influence others
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What to Feed Google
Flexibility
→ Experiment with new and different ideas
→ Do something that scares you – and share it with the world
→ Shift with demand
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LinkedIn & Branding
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LinkedIn & Branding
Include a photo
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Complete profile fully
LinkedIn & Branding
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Have a strong headline
LinkedIn & Branding
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Complete contact info
LinkedIn & Branding
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Write an engaging summary
LinkedIn & Branding
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Include skills and expertise
LinkedIn & Branding
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Personal Brand Management
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Personal Brand Management
→ Have a professional photo and
use it consistently across the web
→ Sign up for Google alerts (google.com/alerts)
→ Connect with influencers and with your target audience
Brand checklist
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→ Use social sites, such as Twitter,
as a person rather than a business (if possible)
→ Showcase your expertise by offering information that your audience wants and needs
Brand checklist
Personal Brand Management
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→ Keep content fresh and
consistent → Respond to your followers → Have a system in place for
handling less-than-positive feedback
Brand checklist
Personal Brand Management
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Personal Branding Snafu’s
Brands Gone Bad
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Personal Branding Snafu’s
Keep Facebook Page G Rated
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Personal Branding Snafu’s Use Your Head!
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Personal Branding Snafu’s
Keep LinkedIn Professional
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Personal Branding Snafu’s
First Impressions are Lasting
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Personal Branding Snafu’s
Leave Fido at Home
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Personal Branding Snafu’s
Be Social by Being Available
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Personal Branding Snafu’s
Connect Appropriately
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Personal Branding Snafu’s
Offer Value
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Personal Branding Snafu’s
What’s Said on Social Media…
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Questions
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Website and Blog: StrellaSocialMedia.com
Facebook: Facebook.com/StrellaSocialMedia
Twitter: Twitter.com/RachelStrella
LinkedIn: LinkedIn.com/in/RachelStrella
Connections and Resources