Introduction to Blogging

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Transcript of Introduction to Blogging

BLOGGING

blogs, bloggers and blogging

HELLO I AM @DAVYSIMSAsk questions anytime

Take notes if you want to but you can ...

Download this presentation: http://www.slideshare.net/davysims

16 July 2012

WHO ARE YOU?

blogs, bloggers and blogging

WHAT I’M GOING TO TELL YOU

blogs, bloggers and blogging

Don’t Blog

Where to start

Blogging platforms

Types of blogs

Blogging Tips

WELCOME TO THE WORLD OF INTERACTIVE INTERNET

blogs, bloggers and blogging

Disregard people who say it doesn’t take much time. It does if you want to do it properly.

It also takes; thought, planning, patience, skill and money

Once people start commenting – you become a Community Manager

There are crazzies out there

WHAT IS A BLOG?

blogs, bloggers and blogging

Donna: What Josh doesn’t know is that some of these people haven’t taken their medication. 

Josh: They don’t seem to have taken my response in the spirit it was intended.

Donna: Yeah

Josh: Seems to be a very unusual social structure…for instance, there’s a leader who seems to pride herself on her organizational skills and a certain amount of discipline…

WHAT IS A BLOG?

blogs, bloggers and blogging

Donna: Right, that’s what’s called a “control freak”.

Josh: She does seem to do an awful lot of scolding: “You posted in the wrong place… Stay on topic, people… Don’t use capital letters… I don’t have time to tell you twice” when clearly she does have time to tell us twice.

CJ: The people on these sites, they’re the cast of One Flew over the Cuckoo’s Nest.

http://www.youtube.com/watch?v=AAB858elJOw

http://tntluoma.com/tv/lemon-lyman-dot-com/

WHAT IS A BLOG

blogs, bloggers and blogging

• Content is published in a chronological fashion • Content is updated regularly• Readers can leave comments• Other blog authors can interact via trackbacks and pingbacks• Content is syndicated via RSS feeds

http://www.dailyblogtips.com/what-is-a-blog/

Categorised and Tagged for easier navigation and to theme stories and posts

WHERE DO YOU START?

blogs, bloggers and blogging

Find out what’s out there

HIGHLY PROFESSIONAL

blogs, bloggers and blogging

BLOGGING PLATFORMS

blogs, bloggers and blogging

Free (just a few of the best)

wordpress.comblogger.composterous.comtumblr.com

Paidmovabletype.comWordpress hosting one exampleVarihost.net

CONTENT MANAGEMENT SYSTEM

blogs, bloggers and blogging

TYPES OF BLOGS

blogs, bloggers and blogging

Individual – Alan In Belfast

TYPES OF BLOGS

blogs, bloggers and blogging

Group – Slugger O’Toole

10 TIPS

blogs, bloggers and blogging

1. Time and timeliness. Spend time – don’t publish the first draft. The truth is, social media and blogging DOES take time. Is that the way you want to spend your Sunday morning? If you can tie your post into something people are already talking about – all the better

2. Like TED – spread ideas that are worth spreading.  This is not about self promotion (only), it’s about helping your readership.

3. Get a good headline. Spend ten minutes brainstorming and you’re bound to stumble across something that works. A weak headline will cripple your post’s chances of success. It’s essential that you put a lot of work into getting it right.

10 TIPS

blogs, bloggers and blogging

4. Keep it tight. Smart headline followed by tight introduction. Don’t waffle; sub and sub and sub – no one has the time to read your burbling. 5. Visualisation. Use images – mix big and small - formatting – get a good template. Sometimes all you need is a good photo and a caption

6. Build a network. Read and contribute to other blogs – add value to others blogs – give to get back.

 

10 TIPS

blogs, bloggers and blogging

7 AskDon’t just tell – if you don’t know – say so and ask for help, information, ideas. Social Media is about sharing and about listening.

8 Promote on other social mediaDon’t just write a post then stick a link on Twitter – be thoughtful about what you say to promote.

9 Think about what people want from you. What unique perspective can you bring?

10 TIPS

blogs, bloggers and blogging

10 Think before you begin What is my social media and blogging policy?

SOME LEGAL STUFF

blogs, bloggers and blogging

I am not a lawyer, I’m a journalist. Would you go to an amateur dentist for bridge work?

But Here are a few good sources

TAKING IT FURTHER

blogs, bloggers and blogging

Measuring success - Analytics

Keywords and Search Engine Optimisation (seriously - be very careful of snake oil salespeople)

Paid for Platforms

Multi-User Blogging

Curating and management

Volging, Podcasting, AudioBoo, Vimeo, YouTube, Flickr and others.

FREE BLOGGING PLATFORMS

blogs, bloggers and blogging

Tumblr

Blogger

Wordpress

Postrous

Blog.com

More …

CONTACT

blogs, bloggers and blogging

davy001@gmail.com

Twitter @davysims

Facebook www.facebook.com/davysims

I’m also on Identi.ca & Posterous & Tumbler& LinkedIn & Vimeo & Flickr & Qik & Livestream & Ustream &TED.com & Slideshare & Bebo & My Space & Gowalla & 4Square & Many others

Blog: davysims.com