Introduction to Blogging
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Transcript of Introduction to Blogging
BLOGGING
blogs, bloggers and blogging
HELLO I AM @DAVYSIMSAsk questions anytime
Take notes if you want to but you can ...
Download this presentation: http://www.slideshare.net/davysims
16 July 2012
WHO ARE YOU?
blogs, bloggers and blogging
WHAT I’M GOING TO TELL YOU
blogs, bloggers and blogging
Don’t Blog
Where to start
Blogging platforms
Types of blogs
Blogging Tips
WELCOME TO THE WORLD OF INTERACTIVE INTERNET
blogs, bloggers and blogging
Disregard people who say it doesn’t take much time. It does if you want to do it properly.
It also takes; thought, planning, patience, skill and money
Once people start commenting – you become a Community Manager
There are crazzies out there
WHAT IS A BLOG?
blogs, bloggers and blogging
Donna: What Josh doesn’t know is that some of these people haven’t taken their medication.
Josh: They don’t seem to have taken my response in the spirit it was intended.
Donna: Yeah
Josh: Seems to be a very unusual social structure…for instance, there’s a leader who seems to pride herself on her organizational skills and a certain amount of discipline…
WHAT IS A BLOG?
blogs, bloggers and blogging
Donna: Right, that’s what’s called a “control freak”.
Josh: She does seem to do an awful lot of scolding: “You posted in the wrong place… Stay on topic, people… Don’t use capital letters… I don’t have time to tell you twice” when clearly she does have time to tell us twice.
CJ: The people on these sites, they’re the cast of One Flew over the Cuckoo’s Nest.
http://www.youtube.com/watch?v=AAB858elJOw
http://tntluoma.com/tv/lemon-lyman-dot-com/
WHAT IS A BLOG
blogs, bloggers and blogging
• Content is published in a chronological fashion • Content is updated regularly• Readers can leave comments• Other blog authors can interact via trackbacks and pingbacks• Content is syndicated via RSS feeds
http://www.dailyblogtips.com/what-is-a-blog/
Categorised and Tagged for easier navigation and to theme stories and posts
WHERE DO YOU START?
blogs, bloggers and blogging
Find out what’s out there
BEST BLOGS
blogs, bloggers and blogginghttp://2012.bloggi.es/
BLOGGING PLATFORMS
blogs, bloggers and blogging
Free (just a few of the best)
wordpress.comblogger.composterous.comtumblr.com
Paidmovabletype.comWordpress hosting one exampleVarihost.net
CONTENT MANAGEMENT SYSTEM
blogs, bloggers and blogging
TYPES OF BLOGS
blogs, bloggers and blogging
Individual – Alan In Belfast
TYPES OF BLOGS
blogs, bloggers and blogging
Group – Slugger O’Toole
10 TIPS
blogs, bloggers and blogging
1. Time and timeliness. Spend time – don’t publish the first draft. The truth is, social media and blogging DOES take time. Is that the way you want to spend your Sunday morning? If you can tie your post into something people are already talking about – all the better
2. Like TED – spread ideas that are worth spreading. This is not about self promotion (only), it’s about helping your readership.
3. Get a good headline. Spend ten minutes brainstorming and you’re bound to stumble across something that works. A weak headline will cripple your post’s chances of success. It’s essential that you put a lot of work into getting it right.
10 TIPS
blogs, bloggers and blogging
4. Keep it tight. Smart headline followed by tight introduction. Don’t waffle; sub and sub and sub – no one has the time to read your burbling. 5. Visualisation. Use images – mix big and small - formatting – get a good template. Sometimes all you need is a good photo and a caption
6. Build a network. Read and contribute to other blogs – add value to others blogs – give to get back.
10 TIPS
blogs, bloggers and blogging
7 AskDon’t just tell – if you don’t know – say so and ask for help, information, ideas. Social Media is about sharing and about listening.
8 Promote on other social mediaDon’t just write a post then stick a link on Twitter – be thoughtful about what you say to promote.
9 Think about what people want from you. What unique perspective can you bring?
10 TIPS
blogs, bloggers and blogging
10 Think before you begin What is my social media and blogging policy?
SOME LEGAL STUFF
blogs, bloggers and blogging
I am not a lawyer, I’m a journalist. Would you go to an amateur dentist for bridge work?
But Here are a few good sources
SOME LEGAL STUFF
blogs, bloggers and blogging
http://www.waterstones.com/waterstonesweb/products/mark+hanna/mike+dodd/mcnae27s+essential+law+for+journalists/8764036/
CRISIS MANAGEMENT
blogs, bloggers and blogging
The UK law and online journalism
Paul BradshawSenior Lecturer, Online Journalism, Magazines and New Media, School of Media, Birmingham City University, UK (mediacourses.com)Blogger, Online Journalism Blog
http://www.slideshare.net/onlinejournalist/law-for-bloggers-and-journalists-uk
SOCIAL MEDIA POLICY
blogs, bloggers and blogging
3 Social Media Policies you can use today
1 Don’t be Stupid - Liz Heron New York Times
2 Social Media is not a booty call, it’s a long-term relationship – Felicia Day
3 Don’t be drunk in charge of a keyboard – Davy Sims
TAKING IT FURTHER
blogs, bloggers and blogging
Measuring success - Analytics
Keywords and Search Engine Optimisation (seriously - be very careful of snake oil salespeople)
Paid for Platforms
Multi-User Blogging
Curating and management
Volging, Podcasting, AudioBoo, Vimeo, YouTube, Flickr and others.
FREE BLOGGING PLATFORMS
blogs, bloggers and blogging
Tumblr
Blogger
Wordpress
Postrous
Blog.com
More …
CONTACT
blogs, bloggers and blogging
Twitter @davysims
Facebook www.facebook.com/davysims
I’m also on Identi.ca & Posterous & Tumbler& LinkedIn & Vimeo & Flickr & Qik & Livestream & Ustream &TED.com & Slideshare & Bebo & My Space & Gowalla & 4Square & Many others
Blog: davysims.com