How to use Blogs for

Firstly. What is a

blog?

Well what ever you thought, you’re right

That is just one use of what is a very powerful public relations tool

A promotional gold mine for ADMSP

So .. what is a blog?

How can it

benefit ADMSP?

Positions ADMSP and + staff as authorities

Creat core brand identity

Increases our reach

Allows us to communicate directly with users

Enhances your existing public relations strategy

Captures more search traffic via ‘the long tail’

Improves relevant internal linking to our website

Humanizes our business

Positions us next to industry leaders

Encourages feedback from users

Makes the most of our everyday activities by vocalizing them

How to achieve Isabel’s

blogging success?

Carry out competitor analysis with http://

www.quarkbase.com/

to find out what the competition is doing

Get to know words again, indulge in them.. They are now your public relations team!

Write engaging titles that grab readers attention

Sum up your entire post in a title

Think how punchy news titles are

Advertise your blog on areas of our website (in a little while!)

Use calls to action throughout your postsstart writing them now in a list

Maximize your RSS feed subscriptions by including a large or prominent RSS icon

Make it easy for users to share your content by adding ‘share this’ buttons so that they can post your content to Digg, Yahoo buzz, Twitter, Delicious and Reddit.Ask Delmarys how to do it...she is using it already!

Make sure your blog is integrated into our website, thus any links into the blog with benefit our site also (we will do this)

Comment on other industry blogs and forums to expand your authority and lead users back to your website

Make sure your blog visitors can easily navigate back to our website (we will do this)

Post often to ensure the search engines are returning regularly to index your content

Help the engines out by adding your RSS URL to a number of respected RSS directories such as Technorati

Include pics of project in posts to reinforce the users journey from your site to your blog

Use keywords and phrases to optimize your posts

Consider opening a netvibes page to track everything going on in your industry via RSS feeds

What subject is at the top of Digg or Twitter search, what are people reading about?Integrate that into ADMSP

Be interesting and informative

Use breaking news and integrate to ADMSP

Video content should be utilized as it stimulates users interest and they can easily embed it on to their site or social space (working on it)

Make good use of categories to help users navigate to the content that is important to them

Utilize the notoriety of others for your own benefits with Guest blogging and interviews

Create substance with high resolution images within posts

Remember the basic blogging mantra

Short and

simple

Be a

thought leader

Fresh

and often

Ask for

help

Have an

opinion

Be

authentic

Don’t sell

Be

generous

Set-up webmaster tools on your blog and make sure your site map is active

Set-up google analytics on you blog