Online Marketing Institute

The Blog VolcanoSetting up Your Own Online Vesuvius

Brian MasseyConversion Scientist™

Conversion Sciences, LLC

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Today You Will Learn

• The Geologic forces at work in a blogcano• How to create content eruptions from your

blogcano• How to turn a blog page in to a landing page• Change your mind about weblogs

Geek

Computer Scientist

Salesman and Marketer

Entrepreneur

Developed Open Source Online Marketing (OSOM) in 2004

National Speaker

Author, Your Customer Creation Equation

Conversion Scientist

About Me

www.CustomerCreationEquation.comBrian@ConversionSciences.com

@bmassey

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Change Your Mind About Blogs

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Your blog is not social media, it is a content engine.

RSS Feeds are the most valuable output of your blog.

Blog content can be “felt” through email and other social networks.

As they grow, blogs can be seen better by searchers.

Key Takeaways

Thank You

The Blog VolcanoSetting up Your Own Online Vesuvius

Brian MasseyConversion Scientist™

brian@conversionsciences.com

@bmassey