Interactive Advertising

• Advertising is a form of communication intended to persuade an audience (viewers, readers or listeners) to purchase or take some action upon products, ideas, or services.

• http://www.youtube.com/watch?v=5wx0GfbC0BA

History

• Interactive Advertising: uses online or offline interactive media to communicate with consumers and to promote products, brands, services, and public service announcements, corporate or political groups

Advantages

• decreases the losses associated with poorly coordinated advertising

• reduces the difficulties commonly encountered in clearly communicating an advertising message

• helps overcome new product hurdles, such as a consumer rejection.

Disadvantage

• Requires more participation from users than advertisers

Why Use Interactive Ads

• Draws people in• Let’s the customer play with the tools

– Spending more time

• Shows how innovative the company is

How is Interactive Advertising Used

• Mobile– Games– Taking pictures of QR codes

• Online– YouTube Videos– Emails

• http://www.myawardshows.com/2011/webby_awards/doritos_late_night_rihanna/

• http://www.starstowatch.com/samsung3D/English/ • http://www.youtube.com/watch?v=ru-Qhuog8iw&feature=related • ALWAYS CHANGING AND EVOLVING!

Types

Animated NarrativesAudio & Video

Discussion EnvironmentsGames

Illustrated EssayPolls & Provocations

Resource Banks

Types

Interactive ImagesInteractive Maps

Interactive SimulationsInteractive Timelines

Resource Banks

How Does IA Pull Users In?

•It's all fun and games!

• Using simple games, IA calls to a user's competitive side• Movement and color add to the pull• Engage the user, don't just sell• KISS is key! VW GTI - Webby Awards Interactive Advertising Winner

What's Next?

• Mobile devices– QR codes, integration with traditional media

• On-the-spot– Yelp!

• 3D– Becoming more popular, it's bound to happen!

Questions?